Jamie M.

Marketing Media Planning Specialist

Mid-Market (51-1000 emp.)

9/14/2022

"Powerful integration"

4.5/5

What do you like best about Drip?

One of my favorite things about Drip is the email segmentation and tagging tools. Drip is the most accessible and intuitive software for us to create automated email sequences. The templates, ease of use, and integrations with all the other platforms and software we use to make it valuable to us. Customer service is friendly, competent, prompt, and responsive. I like how many things you can do if you are willing to invest the time and effort. Integration is easy with many shopping carts and other applications, and segmentation is very advanced. The way this segmentation works in conjunction with email workflows helps make it easy to create automated emails at every step of the checkout process. The email editor is straightforward, and templates give you enough to start. As a result, we have been able to automate an almost entirely manual process. Review collected by and hosted on G2.com.

What do you dislike about Drip?

Learning how to set up funnels is not the most straightforward. However, especially if you are new to email marketing, Drip's support team and chat are elementary to use and will guide you through every step. They also offer video training and training webinars. Review collected by and hosted on G2.com.

What problems is Drip solving and how is that benefiting you?

If you've used any email autoresponder systems in the past, you know that they can be very complicated and that getting the most out of the methods usually requires some behind-the-scenes hacking. Drips is a refreshing alternative! Drip integrates with just about everything and is easy to use. Drips is the marketing software I dreamed of when I started my job; it is the best email and marketing automation platform. I am a fan of marketing automation. Drip allows you to add just about any other type of marketing layer, like surveys, text massaging, and even Facebook integration, to name a few. Overall, it has been a game changer for our digital goods e-commerce business. Instead of just sending emails every couple of months to our entire audience, we can now send people through specific sequences of emails with relative ease. I have moved all my clients to Drip from 2 other platforms, and we are seeing better results. If you're considering email and marketing automation software for your business, check out Drip. Review collected by and hosted on G2.com.

Response from Sebastian Væggemose of Drip

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Hi Jamie

Thank you for the lovely review. I love that you have moved your clients over to Drips platform and seeing better performance!

I wish you a great day.

Best regards,

Sebastian

Drip Reviews & Product Details

Drip is the marketing automation platform built for B2C businesses that sell digital or physical goods online. From creators and ecommerce shops to travel and education companies, Drip helps brands convert prospects into lifelong customers. By turning customer and visitor data into dynamic segments, Drip enables you to deliver the right message at the right time through powerful automations, beautifully designed email templates, and ready-to-use campaigns that drive results from day one. Built to grow with you and simple to master, Drip transforms your marketing into a strategy you can trust to drive revenue.

Product Website

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Drip

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Drip Community

Languages Supported

English

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Kristian Jønsson

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Drip Integrations

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Verified by Drip

Drip Media

Intuitive email builder for highly-deliverable email campaigns.

Real-time segmentation based on all your store and customer data.

Visual workflow builder that runs multi-channel automations.

Best-in-class forms, popups, and quizzes to collect emails and zero-party data.

Plug-and-play email, workflow, and popup templates that save you time.

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Free Checklist: 9 Ecommerce Email Marketing Software Essentials

Drip Case Study: Bite Squad's Drip-powered Marketing Automation

Drip Reviews (469)

View 3 Video Reviews

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Kristin W.

COO

Small-Business (50 or fewer emp.)

7/29/2025

"Best customer service out there"

5/5

What do you like best about Drip?

The chat customer service with Drip is the best I've ever encountered in my 3+ years of working with them and other services. You have a real person on the line with you and there has never been a problem they haven't been able to solve. Even if something had to be escalated up the chain, it was fixed within a reasonable timeframe. I can't brag enough about Drip customer service! Review collected by and hosted on G2.com.

What do you dislike about Drip?

I wish there were more templates to choose from and it would be nice to be able to code some custom changes a little more like I can in other platforms. I also have to check and recheck that my links are correct, as sometimes they will default back to whatever was previously there if I have duplicated a campaign. We call this "getting Dripped" whenever it happens, so that goes to show you that it happens relatively often. It's a minor inconvenience overall. Review collected by and hosted on G2.com.

Bernardo V.

CRM, CX Head

Enterprise (> 1000 emp.)

10/2/2025

"Great ecomm focused marketing automation platform"

4/5

What do you like best about Drip?

This platform is good for e-commerce personalization and lifecycle marketing. Most plans offer unlimited email sends, which is a great advantage. The advanced segmentation and automation tools make it easy to target the right audience. I also find the intuitive email builder, with its reusable blocks, very helpful for creating campaigns efficiently. Additionally, the analytics and ROI tracking features are robust and provide valuable insights. Review collected by and hosted on G2.com.

What do you dislike about Drip?

No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be challenging for beginners. Additionally, it offers limited native integrations with platforms such as WordPress or Wix. Live chat support is only accessible to accounts with more than 5,000 contacts. Review collected by and hosted on G2.com.

Lianna P.

Copy Director

Marketing and Advertising

Small-Business (50 or fewer emp.)

1/2/2026

"Best support of any ESP I've tried"

5/5

What do you like best about Drip?

Support is the best of any ESP I've ever used. Review collected by and hosted on G2.com.

What do you dislike about Drip?

The learning curve (and finding where stuff lives) can be steep. Review collected by and hosted on G2.com.

Response from Seray Keskin of Drip

edit

Dear Lianna,

A big thank you on behalf of our Support team and everyone else here at Drip. We put a lot of care into support, so hearing that it’s the best you’ve experienced genuinely means a lot to us.

You’re also right to call out the learning curve. Drip is powerful, and that can make finding your way around a bit overwhelming at first. That feedback is heard loud and clear, and improving onboarding is something we’re actively working on.

Thanks again for taking the time to share your experience. If there’s ever anything we can do to make Drip easier or more effective for you, our team is always here.

/Seray from Drip

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

7/28/2025

"A flexible platform with stellar support that truly listens"

5/5

What do you like best about Drip?

Drip gives me everything I need to run a modern email marketing system: smart segmentation, detailed automation, and solid deliverability tools. What truly sets Drip apart, though, is their customer support. Every time we ran into an issue ( whether it was around soft bounces, inactive subscriber logic, or tracking behavior ) the support team responded quickly, clearly, and with actionable steps. They don’t just “close tickets”, they actually help. I also appreciate how intuitive the interface is for workflows and segmentation logic. You really feel like you have control. Review collected by and hosted on G2.com.

What do you dislike about Drip?

There’s not much to dislike, honestly. If I had to point something out, it would be that certain tracking behaviors (like open detection) can be misleading due to inbox image-blocking, which can cause engaged users to appear inactive. But this is more of an industry-wide limitation than a Drip-specific issue. Thankfully, the support team helped us build custom solutions (with tags and workflows) to better manage this. Review collected by and hosted on G2.com.

What problems is Drip solving and how is that benefiting you?

Drip allows us to segment our audience based on behavioral and engagement data, which means we can send relevant, timely messages instead of mass emails. It’s helped us automate entire funnels, build re-engagement sequences, and manage our subscriber lifecycle without overwhelming our team. We no longer need manual list cleaning or guesswork, Drip gives us clear visibility into who’s active, who’s not, and what kind of content performs best.

The platform has reduced our churn, increased click-through rates, and streamlined how we communicate with both leads and customers. Review collected by and hosted on G2.com.

Verified User in Consulting

Small-Business (50 or fewer emp.)

12/9/2025

"Powerful Automation and Intuitive Visual Builder"

4.5/5

What do you like best about Drip?

Drip’s automation workflows are powerful and flexible. It’s easy to build sequences that respond to customer behavior, so messages feel timely and relevant. The visual builder is intuitive for setting up simple flows quickly. Review collected by and hosted on G2.com.

What do you dislike about Drip?

When workflows get more complex with multiple branches, it can be hard to see everything clearly on one screen. Zooming and navigating between branches gets clunky, which makes troubleshooting or editing larger workflows more frustrating than it should be. Review collected by and hosted on G2.com.

Nishant S.

Head of Digital Marketing

Small-Business (50 or fewer emp.)

10/1/2025

"Excellent tool to get the most out of your email lists"

5/5

What do you like best about Drip?

Exceptional workflows

Easy segmentation

Easy management of active & inactive customers

Connects with customer CRM

Knowledeagble customer support Review collected by and hosted on G2.com.

What do you dislike about Drip?

Extremely expensive

Required quite a bit of hand holding when setting up workflows Review collected by and hosted on G2.com.

Cecilia N.

|Adjunct Instructor| Social Media Manager|

Education Management

Small-Business (50 or fewer emp.)

5/28/2025

"Powerful Email Marketing Tool for E-Commerce Growth"

4.5/5

What do you like best about Drip?

Drip stands out for its user-friendly automation workflows and strong focus on e-commerce marketing. It makes it easy to segment audiences and create targeted email campaigns that drive conversions. The visual builder is intuitive, and the platform integrates well with popular e-commerce tools like Shopify and WooCommerce. Review collected by and hosted on G2.com.

What do you dislike about Drip?

While Drip offers powerful features, the pricing can be a bit steep for small businesses or startups. Additionally, the analytics, although insightful, could benefit from more customizable reporting options. Review collected by and hosted on G2.com.

What problems is Drip solving and how is that benefiting you?

Drip solves the challenge of personalized customer engagement in e-commerce. It offer advanced segmentation, automation, and behavior-based triggers, it allows me to deliver the right message to the right audience at the right time. This increases open rates, click-through rates, and ultimately conversions for the brands I work with. It also saves me time by automating repetitive tasks and gives me clear insights into campaign performance, allowing for data-driven decisions. Review collected by and hosted on G2.com.

Wasim D.

CSM

Information Technology and Services

Mid-Market (51-1000 emp.)

9/20/2025

"great for automation"

5/5

What do you like best about Drip?

hen set up correctly, can automate a significant portion of the marketing process. This means more leads nurtured, more customers onboarded, and more sales closed with less manual effort. Review collected by and hosted on G2.com.

What do you dislike about Drip?

lack of personalization i think it should include ai and to be able to create automatically different types of emails for different personas Review collected by and hosted on G2.com.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

7/25/2025

"Drip is a powerful and fun"

4/5

What do you like best about Drip?

Drip is very simple to use but also packs a lot of great functionality that you'd see in more complicated and expensive marketing automation platforms. Review collected by and hosted on G2.com.

What do you dislike about Drip?

As a new user, finding user tutorials is a bit unorganized. Luckily their customer service is top notch! I utilize the chat a lot and their reps there are super helpful, fast, and friendly. Review collected by and hosted on G2.com.

What problems is Drip solving and how is that benefiting you?

Drip takes all the complicated clutter you see with bigger solutions like Marketo and makes things a lot more easy and fun. Love the drag and drop, visual workflow style of creating nurtures and other workflows. As a first time user with no training, I was able to easily figure out how to use the platform and create my first emails, segments, and workflows within hours. Review collected by and hosted on G2.com.