G2

Katie B.

Director of Graduate Enrollment and Marketing

Marketing and Advertising

Mid-Market (51-1000 emp.)

10/25/2019

"Outstanding marketing and recruiting partner."

5/5

Describe the project or task Direct Development helped with:

For higher education enrollment management -> increasing prospect funnel by generating leads, writing and hosting content (blogs, downloadable guides, podcast, etc.), managing email communications, providing visibility to prospective student pipeline, event and webinar promotion, online advertising, SEO Review collected by and hosted on G2.com.

What do you like best about Direct Development?

Their commitment to meeting goals and willingness to take on new projects. They adjust strategy in real time if it looks like we'll fall short on meeting targets. Review collected by and hosted on G2.com.

What do you dislike about Direct Development?

Nothing. Meeting the 40 character requirement here. Review collected by and hosted on G2.com.

Recommendations to others considering Direct Development:

Allow two full enrollment cycles for results to be realized from their work - this kind of marketing endeavor takes time. Review collected by and hosted on G2.com.

What problems is Direct Development solving and how is that benefiting you?

I have a team of 2 that should be a team of 6-8 to properly do everything the college expects of us. DD allows us to function like a multi-talented team of 10. They have increased our enrollment and made my job much easier. Review collected by and hosted on G2.com.