Dimension Attribution is the one that surprised me the most. It collects data directly from the Shopify store to analyze and visualize for me as a marketer. It also categorized all sales channels, first and subsequent, ROI, etc., with different attribution models (multi-touch)

User journey is a great tool with different types of filters to understand the customer touchpoints. Review collected by and hosted on G2.com.

Although they already visualized a lot of data, there are still a lot of metrics to look at. It was a bit confusing at first, but after 1-2 calls with the support team, I got used to it and found it insightful. Review collected by and hosted on G2.com.