The account view was mostly useful for me. It was easy to see which accounts were showing interest and what they were doing all in one place, which helped when I was checking account data and planning campaigns for clients. I also liked that marketing and sales could look at the same list of accounts so we were not working from two different lists, making it easier to agree on which accounts to focus on and which to push with ads. Review collected by and hosted on G2.com.

I wish the data quality was better since some accounts had missing or old contact details, so I had to check a few things in other tools and it needed cleanup from our side. Intent signals helped sometimes, but a few times the signal was too broad and looked like general research instead of a real buying plan, so I have to treat it as a hint and verify with other data. The follow up still stayed split because sales used their own tools and notes, so the handoff was not as smooth as the marketing suggests. Review collected by and hosted on G2.com.