I like that it aggregates billions of web signals like articles read, webinars attended, and keyword searches to uncover B2B Intent Data. The AI is very helpful because it filters out the noise (like consumer traffic or bots) to pinpoint when actual employees from a target account are researching your product category. It also gives Predictive Pipeline and Qualification Scoring, and the account view is complete and useful. Review collected by and hosted on G2.com.

It can lead to reaching out to a low-level administrator who has no buying power and missing the actual decision-maker doing the secret research. Also, the internal logic behind why an account is scored as "highly interested" often feels like a black box algorithm that I can't see or tweak. Review collected by and hosted on G2.com.