![Nijat I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nijat I.") NI Nijat I. Full-stack Developer Information Technology and Services Small-Business (50 or fewer emp.) 5/4/2026 "Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility" 4/5 What do you like best about Demandbase One? Demandbase One was utilized by me in ABM initiatives, where the emphasis was on engaging particular organizations, not groups. The majority of my time was dedicated to analyzing lists of target accounts, tracking their engagement indicators, and assessing their interactions within campaigns. The most practical function for me to use was the account prioritization feature through the use of engagement metrics. This approach allowed me to tailor my efforts towards companies that exhibited high levels of interaction with materials or advertisements instead of giving the same amount of attention to each lead. In terms of the period during which campaigns are launched, I consistently tracked account trends. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? Working with the platform initially seems very cumbersome as there are many segments and scorings that you need to deal with. Understanding the relationship between account intents, audiences, and campaign targetings will take some time to do. It is also important to note that there is an issue with interpreting the information. Engagement signals alone cannot help you make any decisions, as they need to be combined with other indicators. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? Prior to implementing Demandbase One, the marketing process was more lead-oriented and less oriented toward certain accounts that needed targeting, making it difficult for marketing and sales teams to collaborate on prioritizing their focus. Demandbase One brought together all account-based marketing activities and allowed for better tracking of engagement. Effectively, this enhanced the collaboration between the marketing and sales teams, prioritization of outreach campaigns based on engagement, and focused on high value accounts. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. G2 Icon Rating Updated (5/15/2026) Current UserValidated ReviewerIncentivizedSource: G2 invite See what 1941 reviewers think of Demandbase One 4.4 out of 5 ยท Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/demandbase-one/reviews)