# Demandbase One Reviews **Vendor:** Demandbase **Category:** [Account Data Management Software](https://www.g2.com/categories/account-data-management) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,947 ## About Demandbase One Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. ## Demandbase One Pros & Cons **What users like:** - Users admire the **user-friendly interface** of Demandbase One, enabling quick campaign launches and efficient audience targeting. (211 reviews) - Users value the **robust tools** in Demandbase One for effective account targeting and streamlined marketing strategies. (190 reviews) - Users value the **range of integrated tools** in Demandbase One, enhancing account insights and marketing efficiency. (184 reviews) - Users value the **unified data integration** of Demandbase One, enhancing targeted campaigns and streamlining workflows. (166 reviews) - Users value the **ability to consolidate intent data** , enhancing decision-making and targeted marketing strategies effectively. (159 reviews) - Analytics (134 reviews) - Users value the **seamless integrations** of Demandbase One, enhancing engagement and providing valuable account insights quickly. (131 reviews) - Audience Targeting (111 reviews) - Data Accuracy (111 reviews) - Engagement (109 reviews) **What users dislike:** - Users find the **learning curve steep** , as the platform's complexity can be overwhelming and requires ongoing training. (86 reviews) - Users find Demandbase One has a **steep learning curve** , making it challenging to fully utilize its features effectively. (72 reviews) - Users find the **complexity of reporting and customization options** can hinder their experience with Demandbase One. (63 reviews) - Users find the **learning difficulty** of Demandbase One challenging, necessitating technical expertise for effective setup and navigation. (61 reviews) - Users find the **difficult learning curve** of Demandbase One challenging, requiring significant time and effort to master. (60 reviews) - Users find the **navigation unintuitive** , facing difficulties with the UI and slow response times while using Demandbase One. (59 reviews) - Users find the **limited features** of Demandbase One frustrating, impacting usability and search efficiency. (53 reviews) - Limited Features (47 reviews) - Data Inaccuracy (45 reviews) - Integration Issues (44 reviews) ## Demandbase One Reviews ### 1. Recommended platform for advertising-based account **Rating:** 4.5/5.0 stars **Reviewed by:** Harris M. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Demandbase One?** B2B advertising platform that is easy to navigate and operating all its tools. Reaching the right account that ready to buy. Use the integration with Uberflip to manage marketing content and accelerate sales pipeline. **What do you dislike about Demandbase One?** Unaccuracy with some information that need to be in real-time isn't applicable with Demandbase One. All the account should have date-stamp when they are extracted. **What problems is Demandbase One solving and how is that benefiting you?** We use the B2B advertisement platfrom to automating and self-optemizing the marketing campaigns. That campaign has serve impression to the account that we targets. ### 2. Perfect platform to manage ABM account and tools **Rating:** 4.5/5.0 stars **Reviewed by:** Bonnie C. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2024 **What do you like best about Demandbase One?** Using A.I to easily manage to account predicts metrics that will show pipeline predict and qualification show. Implementation of buyer account intent data signals and Demandbase AI make it easy to know of the account is ready to buy. **What do you dislike about Demandbase One?** None. I have no dislike about this platform and happy with the overall service by Demandbase One. **What problems is Demandbase One solving and how is that benefiting you?** Personalized engagement with prospect account based on their current status. If they have already in the buying stages, we will target them with more advertising offers. ### 3. Empowering ABM/ABX platfrom and stay ahead of the competition **Rating:** 4.5/5.0 stars **Reviewed by:** Carrisa H. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Demandbase One?** Demandbase unified dashboard has make it easy to view buyer intent account insights and company details. Track account with predictive scoring tool and integrate the data with the automatic advertising platform. **What do you dislike about Demandbase One?** None. I have no issue with Demandbase features and tools. They also have a good customer support service platform that make communication and support effective. **What problems is Demandbase One solving and how is that benefiting you?** Great help in searching for prospect insight that contain company detail and contact information. Target different prospect category with personalization advertisement content and offer. ### 4. Complete data and information for sales team **Rating:** 4.5/5.0 stars **Reviewed by:** Javier S. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Demandbase One?** Enable easy integration between third-party data with our existing data and use the AI to make the data analysis. Vast volume of buyer intent data and singnals available for every months has make is easy for our sales team. **What do you dislike about Demandbase One?** No dislike with Demanbase One. It has provide us with excellent tools that we need to accelerate opportunities to reach revenue goals. **What problems is Demandbase One solving and how is that benefiting you?** Help with the insights tools to analys account and find account with buying intend. Use GTM platform to spot market opportunities. ### 5. Simple system to navigate to help with prospecting **Rating:** 4.5/5.0 stars **Reviewed by:** Tammy V. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Demandbase One?** Easy to navigate between clump of tools and features that this platform offered. Find prospect from thousand of buyer intent account that has high quality score. Advertising intelligently using the DSP integration accurately. **What do you dislike about Demandbase One?** Nothing that I dislike. Sometimes, the whole data that we receive is quite daunting to manage, but the AI and automation is doing most of the work. **What problems is Demandbase One solving and how is that benefiting you?** Finds and reaches any group using the account ID, wherever they are. Let the system to manage the smart bidder automatically. ### 6. Perfect for data analytics based account **Rating:** 4.5/5.0 stars **Reviewed by:** Jane S. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Demandbase One?** Making account targeting for advertisement campaign easy. We use the account that we has filtered and has high score interest with our business objective. Quick implementation with our CRM platform and use some of the integration to make things faster. **What do you dislike about Demandbase One?** No dislike. Quick operation and we use it everyday to analyzing data that we collect from the buyer intent account. **What problems is Demandbase One solving and how is that benefiting you?** Simple operation to supply our marketing and sales team the data that they need. Expanding the sales pipeline to drive revenues. ### 7. Impressive ABX account technology and tools **Rating:** 4.5/5.0 stars **Reviewed by:** Eshter G. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Demandbase One?** The use of intelligence insights to find account that check all our filters before handing the data to the marketing team. Easy process to operate and implement as the guide documentation is up-to-date with the lates changes. **What do you dislike about Demandbase One?** Some integration issues to connect with TechTarget. We can recall the data result from the platform and has to complete it manually. **What problems is Demandbase One solving and how is that benefiting you?** Using the ABX strategy to manage buyer journey and track the conversion metrics. Site analytics is used to understand visitor behavior. ### 8. A great ABM platform for the one who enjoys personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Candace A. | Revenue Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Demandbase One?** I love the level of detailed data we are able to extract from this platform. The insights are unbeatable. My favorite demandbase capabilites are the deanonymizined web data and the ability to create very detailed journey stages. **What do you dislike about Demandbase One?** I would say the only downside to Demandbase is the need to request certain features be activated by support. It seems like a time waste to have to have to email support and wait for them to give you the access to a feature you are already paying for. A newer custom might not know they need to do this and therefore might miss out on a valuable insight. **What problems is Demandbase One solving and how is that benefiting you?** It solves the anonymous web visits and helps sales better prioritize their outreach. **Official Response from Kherise Benoit:** > Hi Candace! Thank you for leaving us a review! It’s great to hear your thoughts and feedback. It's also excellent to hear how Demandbase helps your sales team prioritize! As you continue your journey with us, don’t forget to check out some of the resources on our website, like the Demandbase Academy, The Success Center, and our Community! ### 9. Enjoyable experince managing sales and lead with Demandbase **Rating:** 4.5/5.0 stars **Reviewed by:** Robert M. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2024 **What do you like best about Demandbase One?** Quick loading dashboard with simple menu design to find all the tools in one place. Setup and implementation process is straightforward and need no expert to help configuring all the integration. **What do you dislike about Demandbase One?** I have no dislike with Demanbase One. We use it everyday to get updates on new set of buyer intent data and analyzing it before follow-up with marketing campaign. **What problems is Demandbase One solving and how is that benefiting you?** Targeting buyer intent account with correct advertising content. Engage with prospect and feed the with personalized sales content. ### 10. Finding customer/company details is effective with Demandbase **Rating:** 4.5/5.0 stars **Reviewed by:** Lance C. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2024 **What do you like best about Demandbase One?** Finding acoount with buyer intent signals is easy by using and analyzing data provided by Demandbase. Filters the result and implement it with our marketing campaign to drive sales and revenues. **What do you dislike about Demandbase One?** I have no found anything to make me dislike anything about Demandbase. Easy implementation setups and quick result after the deployment. **What problems is Demandbase One solving and how is that benefiting you?** Track buyer intent account that tick all the filter and metrics that we require. Clear insights on each account interaction and before and after the deal. ### 11. Amazing intent tool, easy to use, able to dive deep **Rating:** 4.5/5.0 stars **Reviewed by:** Maxwell G. | Field Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2023 **What do you like best about Demandbase One?** Demandbase has helped the marketing and sales teams learn more about their prospects, current customers, partners and more. This allows us to further understand their needs and journey, allowing us to better sell and market to them but above all allows us to better serve our prospects and help them succeed. **What do you dislike about Demandbase One?** Demandbase does not have many cons! Sometimes it takes a while to load updates from SFDC, such as the account owners. Other times it takes a while for a person to go from unknown to known, keeping their info (useful info) as anonymous, but that is mostly due to cookies not the actual tool! We love demandbase! **What problems is Demandbase One solving and how is that benefiting you?** Demandbase helps to identify potential buyers' intent with our software we offer. This helps us to understand their needs, buying journey, and more. Helping us to further understand the prospect's needs and sell to them in a more efficient manner, accelerating our sales funnel. **Official Response from Kherise Benoit:** > Thank you for taking the time to leave us a review, Maxwell! It’s great to hear how Demandbase helps your sales and marketing teams. I'm happy to see that your experience has been a positive one. As you continue your journey with us, don’t forget to check out some of the resources on our website, like the Demandbase Academy, The Success Center, and our Community! ### 12. Easier job for sales with Demandbase **Rating:** 4.5/5.0 stars **Reviewed by:** Elina J. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Demandbase One?** It is remarkable that Demandbase can supply thousand of quality prospect or account with buyer intend monthly. It has make my job easier and only need to sort and filters all thos data and implement it with our sales pipelines. **What do you dislike about Demandbase One?** I have no dislike. It might have some learning curves on onboarding process, but the process is simple to learn and trains. **What problems is Demandbase One solving and how is that benefiting you?** Make process to filter high-quality intent account easy as it can be automated for a more accurate results. ### 13. ABX platform to build account-based foundation **Rating:** 4.5/5.0 stars **Reviewed by:** Sharon H. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Demandbase One?** Easy platform to unlock insights of buyer intent account. Combine and implement third-party data with our in-house collected data to create a precise audience. Wide selection of integration option with software to handle customer engagement. **What do you dislike about Demandbase One?** Nothing that we dislike about Demandbase One. It is one of easiest platform to handles thousand of buyer intent data and not making the system froze. **What problems is Demandbase One solving and how is that benefiting you?** Reaching out and engage with prospect thru marketing campaign. This approach is better and not looking too aggresive. ### 14. More marketing strategy and full control on sales management **Rating:** 4.5/5.0 stars **Reviewed by:** John L. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Demandbase One?** Build and create lead capture for company that is visiting our website easily. Fast integration with Salesforce to manage and control all the data for buyer intent account and signals. **What do you dislike about Demandbase One?** No option customizing the dashboard to what I need. I can't replace the manu listing with tools that I often use. **What problems is Demandbase One solving and how is that benefiting you?** Understand what customer want by analyzing their visiting time and content that they view on our website. Use the predictive score and put more focus on the account. ### 15. Excellent additional tools for marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Teresa S. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Demandbase One?** Demandbase One is a very good intoductionary tools for a novice marketers as the platform is complete in features and easy with sales implementation. Easy integration with the predictive models to lauch. **What do you dislike about Demandbase One?** Expensive and need a good revenue returns for the ROI. Other than that, all the tools and features by Demandbase is in perfect conditions. **What problems is Demandbase One solving and how is that benefiting you?** Use the analysis data to make a fact and data driven decision. Use the sales signals to create actionable actions for marketers. ### 16. Demandbase is an excellent tool for B2B monitoring and targeting. **Rating:** 4.5/5.0 stars **Reviewed by:** Evan D. | Director, Marketing Technology Strategy, Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2023 **What do you like best about Demandbase One?** Demandbase features a clean interface through which to deftly track how accounts are engaging with your website. As an administrator, it is very easy to set up unique views for all of the individual stakeholders and groups in your organization. Generated insights are clean and simple to understand, and the number of integrations with other systems makes Demandbase a plug-and-play part of your stack. **What do you dislike about Demandbase One?** The reporting interface could stand to be a bit more intuitive. There is a fair degree of hunting to be done when learning where the various metrics sit within Demandbase's interface. This could be mitigated if the data export and API connection for Demandbase came at a more affordable rate, but alas, that service bears a significant entry cost and stands outside of the standard license. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase solves the classic conundrum of how to best target accounts - the which, who, and how. Through its Orchestration product and easy-to-use selectors, the user can create complex, engagement-driven audiences in a matter of minutes and port them out to every channel needed. **Official Response from Kherise Benoit:** > Hi Evan, thank you for taking the time to leave us a review! It's great to hear about all the ways Demandbase helps you & your organization. Happy to see that you're a fan of the integrations! We appreciate your feedback, which will help us grow and improve! As you continue your journey with us, remember to check out some of the resources on our website, like the Demandbase Academy, The Success Center, and our Community! ### 17. Easy insight on what prospect and company need and want **Rating:** 4.5/5.0 stars **Reviewed by:** Smith A. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Demandbase One?** Clear insights and analytics data on the dashboard has make the work easy. Quick process to Implement advertising strategy that using animated advertising content. Integration with DataGrail to automated data maping. **What do you dislike about Demandbase One?** Some of the integration that we connect with Demandbase is lacking in key features and tools. Adding certain type of data format also isn't supported on the platform. **What problems is Demandbase One solving and how is that benefiting you?** Help with advertising customization and combines it with the sales module. Run advertising based account with easy operation. ### 18. Smart tools to help find buyer intent account **Rating:** 4.5/5.0 stars **Reviewed by:** Suzanne P. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Demandbase One?** Great, easy and helpful insights porvided on buyer intent account and signals. Use the help form customer support to customized some of the tools we use. Easy setup and configuration for the ABX account. **What do you dislike about Demandbase One?** Great experince so far. I have no issues and dislike with this software. Work as it is intended and providing high quality account and signals. **What problems is Demandbase One solving and how is that benefiting you?** Capture and track leads. Use the predictive analyzer to filters and find high quality buyer intent account. ### 19. Incredible tool to complement a ABM motion across the organization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Demandbase One?** The intent feature. Being able to "spy" on prospects and see if they are researching your company. **What do you dislike about Demandbase One?** The interface is a bit blocky and slow. Ease of use could definitely be improved **What problems is Demandbase One solving and how is that benefiting you?** Getting insight into prospect behavior and prioritizing which prospect accounts to target. ### 20. Helpful with insights **Rating:** 4.5/5.0 stars **Reviewed by:** Erin L. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Demandbase One?** Great information to easily find prospect interest and buyer intent account. See who is interested on our product or on our business niche. Easy implementation the intent signals with our CMS system. **What do you dislike about Demandbase One?** No dislike. Great tools and features by this platform to increase leads and buyer intent signals. **What problems is Demandbase One solving and how is that benefiting you?** Find information on customer demands and to view when prospect is finding solutions on our product niche. GMT platform help us to find all the information easily. ### 21. Account based-advertising campaign by Demandbase is excellent **Rating:** 4.5/5.0 stars **Reviewed by:** Kyle N. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2024 **What do you like best about Demandbase One?** View real-time result and measure easily on how our B2B advertising is performing. Advertising campaign analytics viewer to view the implementation result before and after. **What do you dislike about Demandbase One?** No dislike. Everything has worked perfectly without any issues and problem. Satisfation result after the deployment and various valubale features is available in here. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase is good provider for buyer intent account signals and account. Pair the data with CRM campaign and monitor the result and impact. ### 22. Perfect tools to manage ABM strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Richard S. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Demandbase One?** Easy implementation of pipiline growing strategy using the model training. Integration with the Qualification Score has make it easy for us to identify and target account that can converted to customers. **What do you dislike about Demandbase One?** I don't find any weakness with Demandbase One tools and features. No dislike as this platform is the most performing platform for us that produce positive result. **What problems is Demandbase One solving and how is that benefiting you?** Clear insights on market trends and activities. Use the data-driven analysis to make a desicion confidently. ### 23. SDR **Rating:** 2.5/5.0 stars **Reviewed by:** Charles R. | Sales Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Demandbase One?** It helps me see who is on our website which is great. **What do you dislike about Demandbase One?** Most of the titles that are there are irrelevant to me which makes a lot of the data irrelivent. **What problems is Demandbase One solving and how is that benefiting you?** I am just trying to generate leads so it is helping do that. ### 24. Demandbase makes my job easier **Rating:** 4.0/5.0 stars **Reviewed by:** Ricardo S. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Demandbase One?** Demandbase's precision in targeting the right audience is remarkable. The platform's ability to identify and engage with high-value accounts aligns perfectly with our account-based marketing strategy. This has significantly improved the efficiency of our campaigns and boosted our overall ROI. **What do you dislike about Demandbase One?** The platform, while robust, has a bit of a learning curve. Navigating through all the features and understanding how to leverage them to their fullest potential took some time. A more intuitive onboarding process or additional training resources could be beneficial for users, especially those new to account-based marketing. **What problems is Demandbase One solving and how is that benefiting you?** Identifying and targeting high-value accounts manually can be time-consuming and often lacks precision. ### 25. Effective to finding prospect intent signals and insights **Rating:** 4.5/5.0 stars **Reviewed by:** Ayako M. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Demandbase One?** Quick and simple process to finds buyer intent signals for a keyword that we are targeting. We implement the data and runs it using our ABM account. Good integration installation process with Reachdesk. **What do you dislike about Demandbase One?** No dislike now. Good result on finding buyer data intent and filter it using the keyword that we choose for data accuracy. **What problems is Demandbase One solving and how is that benefiting you?** Track intent behavior on local market and international. Use different language keyword to target foreign customer. ### 26. Great for marketing, difficult for sales **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Demandbase One?** Slack integration is great - and it's a very comprehensive platform. **What do you dislike about Demandbase One?** Very comprehensive to the point where it's a bit overkill and difficult to navicate. **What problems is Demandbase One solving and how is that benefiting you?** Intent based data to ensure the most ideal ABM motions forward across sales and marketing. ### 27. Critical tools for sales and marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Mildred M. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Demandbase One?** Demandbase has make the process of finding intended account or relevent prospect easy. Integration process to connect with Sendoso helps us to connect and engage with prospect easier and able to implement our ABM strategy successfully. **What do you dislike about Demandbase One?** Some issues that we had with details infromation accuracy, like phone number and name of the prospect account. **What problems is Demandbase One solving and how is that benefiting you?** Help to finds quality prospect account that has buying intend with our business niche. ### 28. Love Demandbase One easy marketing features **Rating:** 4.5/5.0 stars **Reviewed by:** Mary B. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Demandbase One?** Positive result that accelerate our revenues by using the easy sales intelligence module. It has deliver good data on account buyer intent and company contact. Quick implementation of sales intelligence platform to predict scores. **What do you dislike about Demandbase One?** No dislike or hate for Demandbase One. Great operation on generating report that able to filter and sorting data. **What problems is Demandbase One solving and how is that benefiting you?** Understand what prospect need and want and gives solutions and cater for their needs. ### 29. My daily software to manage sales and marketing tools **Rating:** 4.5/5.0 stars **Reviewed by:** James R. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2024 **What do you like best about Demandbase One?** Help to view what customer need and their interest. Easy operation because their workflows is easy to follow and to implement. Track metrics like prospect engagement and pipeline opportunities. **What do you dislike about Demandbase One?** No dislike. Demandbase is a good daily software to analyzing and find pipeline opportunities. **What problems is Demandbase One solving and how is that benefiting you?** Using the self-optimizing campaign help to remove time wasted on manual tracking and analyzing. Help with budgets management to distribute budget effectively. ### 30. Personalized B2B marketing and sales pipelines **Rating:** 4.5/5.0 stars **Reviewed by:** Alfred G. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Demandbase One?** Find B2B buyer intent account and data. Easily filters the result to minimized data that we have to analyzed. View intent data history to see intent data quality. **What do you dislike about Demandbase One?** Some learning curves that take time to training and learning all about this platform. Expensive platform to subscribe. **What problems is Demandbase One solving and how is that benefiting you?** Streamline sales pipeline with data we collected from this platform. Engage with buyer intent account in one dashboard. ### 31. Robust Platform for ABM Advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Thomas R. | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Demandbase One?** Very robust platform for setting up and managing animated and personalized display ads. **What do you dislike about Demandbase One?** Which files they accept in building ad creative aren't exactly accurate. For example, we utilize TrueType font files in our animated HTML5 ads, but the system doesn't recognize those as an acceptable file type. As a result, we must send one of their developers the files to build which means it takes a few extra days to set up a campaign. **What problems is Demandbase One solving and how is that benefiting you?** It enables personalized advertising capabilites to our marketing mix which tend to receive a higher CTR than general ads. ### 32. The Data Hub **Rating:** 5.0/5.0 stars **Reviewed by:** Prashant P. | Business Development Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** April 19, 2019 **What do you like best about Demandbase One?** I like the data centre that this guys have, they are just best in maintaining the data records for various companies. The best Target for the product is achieved. Appropriate data is fetched. **What do you dislike about Demandbase One?** There is nothing that is to be disliked. I just like the ease of working with these people. I would really like to thank them as they save my plenty of hours. **What problems is Demandbase One solving and how is that benefiting you?** Being in the sales and marketing/ media company contact person is the key to any company for us. I have been able to find contacts in specific field and business roles. ### 33. DemandBase Experince **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Demandbase One?** Demandbase is one of my favorite tools to stay on top of top prospects in my territory that are engaging in my content. It holds me accountable to follow up with those top prospects. **What do you dislike about Demandbase One?** Sometimes the information is not always accurate. I would give it around 75% accuracy rating. **What problems is Demandbase One solving and how is that benefiting you?** Keeps me up to date on prospects looking at my content and who is engaging in that content ### 34. Intent insights in a user friendly interface **Rating:** 3.5/5.0 stars **Reviewed by:** Mohnish W. | Enterprise (> 1000 emp.) **Reviewed Date:** August 31, 2023 **What do you like best about Demandbase One?** Intent information on our products in a very user friendly interface. We alos get to see accounts visiting our webiste, which can be pirticularly useful in retargeting. They have exhaustive lists of Keywords as well. Personlisation on ads is an amazing feature, definitely should be leveraged. Amazing support from the account managers as well. **What do you dislike about Demandbase One?** Expensive platform as the CPM is higher than other ad platforms. Also would definitely want data of job titles engaging and not only account level information. **What problems is Demandbase One solving and how is that benefiting you?** Helping us in our ABM efforts and makes us focus on high intent accounts. Also offers us site analytics that gives us a view of the accounts visiting our website. Integration with LinkedIn, G2 and other platforms help narrow down targeting futher. **Official Response from Kherise Benoit:** > Hi Mohnish, Thank you for leaving us a review! Hearing from our users helps us grow and improve, making your feedback very important. It's great to hear your thoughts on intent, the integrations, support, etc! As you go forward on your Demandbase journey, you may find some resources on our website, like the Demandbase Academy, The Success Center, and our Community, to be valuable. ### 35. Good and bad info **Rating:** 2.5/5.0 stars **Reviewed by:** Chad C. | Enterprise Account Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Demandbase One?** I enjoy getting the weekly updates and engagment reports **What do you dislike about Demandbase One?** I am constantly finding the contact information is out of date **What problems is Demandbase One solving and how is that benefiting you?** what companies to focus my work towards ### 36. Demandbase Makes prospecting a gem! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Demandbase One?** Being able to see the Organizations showing intent **What do you dislike about Demandbase One?** UI is confusing sometimes. More simplification **What problems is Demandbase One solving and how is that benefiting you?** It's giving us insight into the companies that are looking at our solutions. ### 37. Using Demandbase One for Marketing Campaigns and Orchestrations **Rating:** 4.0/5.0 stars **Reviewed by:** Brenna R. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2023 **What do you like best about Demandbase One?** The easy-to-use interface, the platform's insights into engagement minutes, intent data, and so forth is really great. I like how Demandbase gives us a daily snapshot into our account's activity each morning, and automates processes (such as advertising campaigns or orchestrations) that would otherwise be time consuming, so we can focus our attention elsewhere. **What do you dislike about Demandbase One?** My one gripe with Demandbase is that it does not give you contact-level data or insights, which is typically the case with these types of platforms. It won't let us get as granular as we originally hoped, but we are definitely finding work arounds for it. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase is helping us to identify targets/suspects/leads earlier in the process by identifying their acitvities and scoring them appropriately - by refining our scoring model with Demandbase, we're able to generate more qualified leads for sales. ### 38. Demandbase part of my weekly prospecting **Rating:** 4.5/5.0 stars **Reviewed by:** Francesco P. | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Demandbase One?** I use Demandbase on a weekly basis to surface contacts showing more interest in my company. I can also get insight into org's that are more likely to buy our products. It helps me identify accounts and contacts I should be tartgeting that show greater interest. **What do you dislike about Demandbase One?** It would be helpful to see more contacts in companies that are showing interest in my company. **What problems is Demandbase One solving and how is that benefiting you?** Identifying companies and contacts with greater interest to purchase. I use this data to know who to target. ### 39. One Stop Shop for ABM (Account Based Management) **Rating:** 5.0/5.0 stars **Reviewed by:** Nic C. | Business Development Representative, Enterprise (> 1000 emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Demandbase One?** The most useful two features are web insights and the keyword intent. Using the two functionalities in conjunction gives you so much leverage and great talk tracks for cold calling. If gives you topic points to focus on in your emails and calls in hopes of garnering a meaningful interaction with your potential prospect. **What do you dislike about Demandbase One?** The UI is still chunky and lacking. It would be great to click a button to easily navigate back to 'My Accounts' dashboard. It's more of a nuisance and you can learn to navigate around it, but I wouldn't consider it intuitive. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase is bridging the gap between sales plays and account-based prospecting. It allows you to see intent, website engagement, and keyword searches for a multi-prong sales/marketing campaign to create warmth. It gives you the ability to "see" what the account is interested in so that you can create emails and talk tracks to be better prepared when you do make contact with a potential prospect. ### 40. Demandbase One: Pros and Cons of a Leading ABM Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 31, 2023 **What do you like best about Demandbase One?** Because it is simple to use, offers a plethora of insights, can automate processes, and interfaces with other systems, Demandbase One is a favorite of mine. These tools have made it easier for me to find high-intent accounts, develop more individualized and pertinent marketing campaigns, and automate a lot of the ABM-related chores. I heartily endorse Demandbase One for any company trying to enhance its ABM outcomes. **What do you dislike about Demandbase One?** There are a couple Demandbase One features that I don't like. The reporting interface might use some improvement in terms of usability, and when there are numerous accounts and numerous keywords specified for intent programs, it can occasionally be slow. Demandbase's data export and API connection both have a high initial cost, which might be reduced if they were bundled into the regular license. Demandbase One has really impressed me overall, and I think the advantages outweigh the disadvantages. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase One provides solutions for finding high-intent accounts, developing individualized and pertinent marketing campaigns, and automating numerous ABM-related operations. This is advantageous to me because it enables me to concentrate on more strategic tasks and enhance my ABM outcomes. Demandbase One has specifically assisted me in identifying a set of high-intent accounts that I was previously unaware of. It aids in the development of more individualized and pertinent marketing strategies, which increase click-through and conversion rates. ### 41. Useful Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Francesca C. | Marketing Customer Journey , Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Demandbase One?** Demande Base is a tool that if used well allows you to see, day by day, all the customers' intentions and the interactions they carry out on the company website, what they download, how many minutes they spend for that content, very useful as an attempt to engage for a call or an email. The scenario is extensive and also includes an overview about the company name and also the various employees of the company **What do you dislike about Demandbase One?** Unfortunately, part of the content is also downloaded by our resellers and many customers, for those like me who have to try to engage New Logos, it would be better to also include potential customers, creating a continuous flow between customers and prospects **What problems is Demandbase One solving and how is that benefiting you?** By also creating dedicated campaigns, drawing the various results from the tool, I can discover new interested customers, involve partners and open up opportunities. Solves daily engagement problems. Understand what happens to that customer or prospect every day, if they have clicked on the content sent, if they have seen anything else on the page ### 42. Helpful Prospecting Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2023 **What do you like best about Demandbase One?** When its working, Its really helpful to see who has visited my companys website and specific pages this week. When available, I also get the name and current city of the prospect. I use it daily, at least twice. **What do you dislike about Demandbase One?** I hate that they call their engagement score "minutes" when its not actually minutes based. its not transparent and causes a great deal of confusion. **What problems is Demandbase One solving and how is that benefiting you?** Knowing what the industry is researching and looking for is a big solution that demandbase one solves. this is beneficial because it allows me to anticipate needs and get a jump start on potential inbound leads in a given area or within an account ### 43. Greater ABM intelligence and focus **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about Demandbase One?** - Account prioritisation - Intent intelligence across accounts - Focus on account strategy - Assess campaign traction **What do you dislike about Demandbase One?** - There are some glitches within the tool that development need to work on - Timely sync times between integrations (varies between 1 minute and 1 day) - Ad spend vs remaining budget visibility would be good. **What problems is Demandbase One solving and how is that benefiting you?** - Account prioritisation - better focus on which accounts to go for and validity as to why - Intent intelligence across accounts - insights into accounts which we didn't have before - Focus on account strategy - targeted view aligned to wider GTM plan and goals - Assess campaign traction - visibility into the impact of campaigns ### 44. Helpful Insights **Rating:** 3.5/5.0 stars **Reviewed by:** Rachel H. | Corporate Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about Demandbase One?** It is helpful to see what sites your prospects are on and how much time is spent looking at content. **What do you dislike about Demandbase One?** I don't receive immedate alerts for inbound activity that is prospect-generated. I wish I could receive instant alerts on a specific prospect or account. Also, no specific persona is tied to my alerts from Demandbase, so it doesn't help in providing a specific person to reach out to. The home dashboard is a bit clunky and confusing to manage. There is so much information on demandbase but it isn't very User-intuitive on being able to click through a lot of accounts at once. I wish my home dashboard was easier to manage and customize. I wish I could create reports on specific industries or prospect roles to see inbound activity. **What problems is Demandbase One solving and how is that benefiting you?** I have been having issues with the login constantly loading but my IT team restarts it for me and then it works. Sometimes it times out from taking so long to try to log in. ### 45. Upgrade yourself with DemandBase **Rating:** 4.0/5.0 stars **Reviewed by:** Saksham A. | Marketing Campaign Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Demandbase One?** Well, I personally like the account based taregting on Demand base as it is quite effective for targeting specific accounts. And also we get a chance to use differnet channels in order to taregt the accounts through multichannels. The best thing about it is that the insight of the data and the analytics capability of Demand Base is really nice. **What do you dislike about Demandbase One?** Whie using this platform I've experienced a lil bit complex while learning or while working on it. Difficult to understand the platform comparatively other ones. And also implementing it on the demand base is a lil bit time consuming. One more thing, as being a digital marketer i feel the platform is lil bit expensive. **What problems is Demandbase One solving and how is that benefiting you?** From my perspective i personally believe data unification has improved. Due to which we are now able to analyse data more accurately and more effectively.And also managing Account Based Marketing is diificult to manage and time consuming but demand base help to manage it in more efficient manner. **Official Response from Kherise Benoit:** > Hi Saksham, thank you for your feedback! We truly appreciate you leaving us a review so we can continue to grow together. Happy that the platform is helping in your multi-channel marketing efforts! As you go forward on your Demandbase journey, you may find some resources on our website, like the Demandbase Academy, The Success Center, and our Community, to help alleviate some of your concerns. And as always, your team can help with some tips and guidance whenever needed! ### 46. Daily user, still learning **Rating:** 4.5/5.0 stars **Reviewed by:** Dayna K. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Demandbase One?** DemandBase allows me to provide a tailoered experience to my prospective clients. I can come to meetings prepared with relevant info and case studies, and I know where my time is best spent on my accounts to ensure I hit my goals. It is accessible, easy to add to your daily routine, and accurate. **What do you dislike about Demandbase One?** DemandBase takes some practice to learn how to navigate, and even more practice to filter relevant data. It is VERY packed with data, and can be overwhelming at times. **What problems is Demandbase One solving and how is that benefiting you?** DemandBase allows me to see WHEN my cleints are searching our solutions, and keywords help me match to the teams that are activley researching. **Official Response from Kherise Benoit:** > Hi Dayna, thank you for your feedback! We truly appreciate you leaving us a review! Happy that the platform is helping you to tailor your outreach to your prospects and meet your goals. As you continue to learn and use the platform, you may find some resources on our website, like the Demandbase Academy, the Success Center, and our Community, to be beneficial! ### 47. Essential ABM platform for identifying and engaging key accounts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2023 **What do you like best about Demandbase One?** What I like best: The account identification capabilities - Demandbase makes it really easy to see all the companies visiting my site and build targeted account lists. The integration with Salesforce - Having the Demandbase account data flow right into Salesforce gives my team full visibility. Automated account-based ads - I can instantly retarget key accounts with customized messaging at scale. The reporting - I get clear insight into the accounts engaging with our campaigns and content. Makes optimizing easy. Predictive intelligence - Seeing the revenue potential scores helps me focus on the accounts that matter most. **What do you dislike about Demandbase One?** What I dislike: Occasional issues with tracking contacts on our site - It doesn't always pick up every visitor, although support has helped troubleshoot. Limitations on the number of ad integrations - I'd like to see more platforms supported for account-based ads. Missing some features of the standalone Demandbase platform - As a legacy customer it's been an adjustment losing a couple functionality pieces with the switch to One. Trouble customizing dashboards - Building dashboard views tailored to different teams' needs isn't very intuitive. Lack of support for personalization in email campaigns - I'd like more ability to customize emails based on account data. **What problems is Demandbase One solving and how is that benefiting you?** Here are a few ways Demandbase One is solving problems and providing benefit: Identifying our best accounts - The account profiling and ideal customer profile matching in Demandbase makes it easy to see which companies we should be targeting based on attributes like industry, tech stack, and revenue. This filters out a lot of noise so we can focus our efforts. Understanding buyers - Seeing who our website visitors are and what content they are viewing gives us insight into where individuals are in the buying process. We can deliver personalized messaging as a result. Coordinating sales and marketing - With Demandbase integrated into Salesforce, sales and marketing are aligned on which accounts to engage. No more debating list quality. Prioritizing accounts - The predictive scoring shows which accounts have the most sales potential so we can double down on those for the best ROI. Simplifying ABM - Demandbase One brings together the account data, advertising, and analytics into one streamlined platform. It's a true one-stop-shop for orchestrating ABM which makes things much easier. Overall, Demandbase One enhances that accuracy and efficiency of our ABM strategy. I don't know how we functioned before having the full account vision it provides! ### 48. Demandbase One Gives Us Better Control of our Marketing and Enabled us to be Far More Strategic **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Demandbase One?** Demandbase has given us better control of our marketing efforts, and it has enabled us to be much more strategic in our planning and execution. Our marketing planning is more strategic and we can make better decisions on an ongoing basis because we have better visibility at account level and can see activity at the segment level, and we can measure and monitor performance within and across segments. The ability to evaluate where accounts are in buyers journey has enabled us to target our marketing to that journey stage, something we weren't able to do before. We're able to reach anonymous stakeholders that are involved in buying decisions, giving us more broad and deep reach into buying groups. Demandbase has given us far better data from which we can more confidently make decisions. And it has enabled even greater alignment between sales and marketing. While we already work very closely with our sales leadership and our sales teams, the addition to Demandbase has given us a common framework against which we have both strategic and tactical conversations. **What do you dislike about Demandbase One?** Demandbase One is a robust platform with a wide range of functionality and it is highly customizable. In the long run, this is highly desirable, but it requires a long ramp time, particularly for a lean team. **What problems is Demandbase One solving and how is that benefiting you?** Quite simply, Demandbase One is enabling us to take our marketing from individual, lead-based to a more expansive, account-based level. That seems like a fairly obvious thing to say, but for B2B marketer who have adopted ABM strategically but have not had the tools to plan and execute at the account level, it's a game-changer. ### 49. Alright, I guess? **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Demandbase One?** Gives you account engagement. So maybe you have 10 prospects at an account who do just below your mql threshold in activity it gathers up their scores and gives an account mql. That being said I have never once converted an account mql into an opportunity. Maybe I just don't know how to leverage the information but for me personally not worth the time invested in it. **What do you dislike about Demandbase One?** We are Not actually seeing results in the form of meetings set and opportunities created. **What problems is Demandbase One solving and how is that benefiting you?** Finding accounts that are interested in our products and services that regular MQLs might miss. ### 50. Gives insight into what people and companies are interested in **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Demandbase One?** One of the best parts of this is the analytics you see on your website. You can track what companies are visiting certain pages, and how often. This is especially important for knowing which strategies and messaging are working. In terms of support, I was able to get help on the phone within 20 minutes due to an issue I had loading something. I would say I use it every day at this point - and see data integrated into my SalesForce account. **What do you dislike about Demandbase One?** I wish there was more individual customizability. Some keywords aren't relevant to certain accounts but still count on their score. Additionally, sometimes the formatting of the website doesn't work on my laptop. **What problems is Demandbase One solving and how is that benefiting you?** It helps me understand who's interested in our products and what web pages are relevant to them. ## Demandbase One Discussions - [Is there anything I can do to help identify SMB visitors?](https://www.g2.com/discussions/41318-is-there-anything-i-can-do-to-help-identify-smb-visitors) - 1 comment, 1 upvote - [How often is data updated?](https://www.g2.com/discussions/32135-how-often-is-data-updated) - 2 comments, 1 upvote - [What is the price for 300 users?](https://www.g2.com/discussions/24270-what-is-the-price-for-300-users) - 1 comment, 1 upvote - [How does InsideView plan to evolve in future?](https://www.g2.com/discussions/how-does-insideview-plan-to-evolve-in-future) - 1 comment, 1 upvote - [Can we run quieries for lists of contacts by functions, etc., and download to excel format?](https://www.g2.com/discussions/can-we-run-quieries-for-lists-of-contacts-by-functions-etc-and-download-to-excel-format) - 2 comments, 1 upvote - [View Demandbase One pricing details and edition comparison](https://www.g2.com/products/demandbase-one/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-05-31+05%3A24%3A39+-0500&secure%5Bsession_id%5D=9a478106-a8c4-4da4-8aea-e6664fc6e51a&secure%5Btoken%5D=c25692f6609c9e9d8b7f1f248202110e21009ac0b05a80e94cca0c364fd33757&format=llm_user) ## Demandbase One Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Clay](https://www.g2.com/products/clay-com-clay/reviews) - [G2 Market Intelligence](https://www.g2.com/products/g2-market-intelligence/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [InstantKB](https://www.g2.com/products/instantkb/reviews) - [JaCoCo](https://www.g2.com/products/jacoco/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Objectivity/DB](https://www.g2.com/products/objectivity-db/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - [Salesforce Marketing Cloud Account Engagement](https://www.g2.com/products/salesforce-marketing-cloud-account-engagement/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Demandbase One Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Channel Functionality** - Display Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Custom Attribution **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Platform Basics** - Dynamic Segmentation - Journey Optimization **Platform Interoperability** - Close Ecosystem API **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Lead Monitoring** - Features - Performance - Identification **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Demand Side Platforms** - Cross Channel Capabilities **Integration - Machine Learning** - Integration **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Statistical Tool** - Scripting - Data Mining - Algorithms **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Marketing** - B2B Attribution - Marketing Channels - Integrations **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Platform** - Conversation Editor - Integration - Human-In-The-Loop **Data Capture** - Mobile - Websites - Social Media - Data **Segment Trending** - Social **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Autonomy - AI Agents** - Independent Decision Making - Adaptive Responses - Task Execution **Learning - Machine Learning** - Training Data - Actionable Insights - Algorithm **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Analysis** - Analysis - Data Interaction **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Performance Analysis** - Coaching - Peformance Tracking **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Analytics** - Export/Import - Reporting **Analysis** - Custom Dashboards - Reports - Integrations **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - AI Agents** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Decision Making** - Modeling - Data Visualizations - Report Generation - Data Unification **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Management** - Conversion Viability - Workflow **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Sales Analysis** - ROI Forecasting - Sales Forecasting **Functionality** - Identification - Correction - Normalization - Preventative Cleaning - Data Matching **Customization** - Forms - Personalization - Templates - Integration **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Platform** - Data Synchronization - Analysis **Management** - Reporting - Automation - Quality Audits - Dashboard - Governance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Agentic AI - Operational Risk Management** - Proactive Assistance **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Demandbase One Alternatives - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (647 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,864 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,410 reviews)