G2

Chirag C.

Senior Software Engineer

Computer Software

Mid-Market (51-1000 emp.)

8/7/2026

"Unified, Real-Time Customer Profiles with Powerful Salesforce Integration"

4.5/5

What do you like best about Data 360 (formerly Salesforce Data Cloud)?

What I like most about Salesforce Data 360 (formerly Data Cloud) is how it brings customer data from multiple sources together into a single, real-time customer profile. It also integrates smoothly with Salesforce products like Sales Cloud, Service Cloud, Marketing Cloud, and Agentforce, which helps enable more personalized customer experiences and supports better decision-making. Features such as identity resolution, segmentation, calculated insights, and AI-powered capabilities make it easier to create targeted audiences and automate actions. Overall, the platform feels scalable and secure, and it has significantly improved customer engagement while reducing the amount of manual data processing needed. Review collected by and hosted on G2.com.

What do you dislike about Data 360 (formerly Salesforce Data Cloud)?

The platform is feature-rich, but it can be complex to implement and learn. The initial setup, data modeling, and identity resolution often require experienced resources to get right. Pricing may be high for smaller businesses, and some integrations still need additional configuration before they work smoothly. More guided onboarding, a simpler setup process, and stronger low-code capabilities would improve the overall experience. Review collected by and hosted on G2.com.

What problems is Data 360 (formerly Salesforce Data Cloud) solving and how is that benefiting you?

Salesforce Data 360 helps eliminate data silos by creating a unified customer view across multiple systems. This has improved our customer segmentation, enabled more personalized engagement, increased reporting accuracy, and strengthened cross-team collaboration. With real-time insights and AI-powered capabilities, we can make faster, data-driven decisions while reducing manual effort and improving overall operational efficiency. Review collected by and hosted on G2.com.