What I like most is how simple it is to use and get up and running. The integration and implementation are easy, support is great, and we use them often because their deals perform well and rarely have scaling problems. I also appreciate that you can fine‑tune your audience targets to meet your clients’ goals, and the pricing is competitive and makes it easy to plan campaigns. Review collected by and hosted on G2.com.

The main downside I’ve noticed is that if your audience and geo targeting are super niche, you can run into scale issues, but that’s pretty common with other partners too. Reps are usually upfront about what’s available so you know what to expect. Review collected by and hosted on G2.com.