G2

Rick H.

Sr. Ecommerce Manager

Enterprise (> 1000 emp.)

9/22/2022

"Crobox is helping us to better understand our customers."

4.5/5

What do you like best about Crobox?

All eyes of the company are on our collaboration with Crobox because it has brought in so much success. Our 'Shoe Finder' has been a continuous creative process between the Crobox team and ourselves. I really enjoy how much psychology and data we can leverage to optimize guided selling. When you can implement psychology on a webshop and it works, this feels like a win. On the data side, we are getting impressive and interesting results on who our shoppers are, and why they buy the running shoes they do. This has helped improve our taxonomies and categories, and is defining our competitive advantage in the market. Review collected by and hosted on G2.com.

What do you dislike about Crobox?

The amount of flexibility we have from Crobox makes it so that we can always cater to the needs of our shoppers. We are always improving in a way that’s fast and efficient. I can’t think of anything that should change in this relationship. Review collected by and hosted on G2.com.

What problems is Crobox solving and how is that benefiting you?

With the Shoe Finder tool, we can see which attributes appeal to whom, giving us a rich database of information about our customers and our products. We believe we are selling technically and scientifically superior products. The challenge is how we point out to the customer which attributes matter to them, and the Finder is one way we are now able to understand people’s shopping decisions. For the user, we can guide them to the products they want. It’s also helping us understand runners' profiles while bringing our in-store guided selling experience online. For our brand and for the customer, this is a win-win. We’ve also never seen such high conversions. Review collected by and hosted on G2.com.