# Creative Force Reviews **Vendor:** Creative Force **Category:** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) **Average Rating:** 4.7/5.0 **Total Reviews:** 56 ## About Creative Force Creative Force is the leading content production management platform for large-scale eCommerce content production. We empower top brands, retailers, and commercial studios to deliver high-quality and consistent eCommerce and editorial images, video, and copy at high volume. Our SaaS platform provides a single source of truth for all creative assets through every step of content production, giving creative leaders and teams unparalleled visibility and control over creative operations. Platform features and extensions include: - Production planning calendar - Sample management - Workflow automation - Collaboration tools, including review & approval workflows - Cloud-based production DAM - VPI (vendor-provided imagery) management - Editorial projects - Integrations with Capture One, Adobe Creative Cloud, and Adobe Workfront Creative Force is the workflow platform of choice for some of the world’s biggest brands and retailers, including Columbia Sportswear, Bestseller, PVH (Tommy Hilfiger, Calvin Klein), ALDO, Tommy Bahama, boohoo, OTTO, David Yurman, and more. ## Creative Force Reviews ### 1. Creative workflow tool that streamlines processes and provides visibility. **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle M. | Director, Creative and Photo Studio Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Creative Force?** Creative Force provides visibility into the various stages of image creation all under one software. This was a task that was previously handled by multiple tools and required a lot of manual tracking, which takes away from actually doing the work. Creative Force isn't just a software, it's a partnership with a shared goal of creating efficiencies within workflows. The reporting functions have been tremendous in allowing us to speak to our business. **What do you dislike about Creative Force?** The onboarding work required a lot of time. I wonder if some "presets" or studio best practice templates could help ease the onboarding process. There were times where my team wanted to know how other CF customers were using the tool. Maybe some presets or templates would make onboarding less challenging for smaller teams. **What problems is Creative Force solving and how is that benefiting you?** Creative Force provides clear visibility into the different stages of image production. This allows us to see when the team encounters issues, monitor productivity, and gain insights to help us scale our processes. ### 2. Working in a studio has never been easier. **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew A. | Photo Studio Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Creative Force?** Before using Creative Force, the workflow of production was very cumbersome. Working between several different documents at the same time took time and led to errors in production. Since using Creative Force, our previous challenges are no longer a problem. Having dedicated workflows, style guides, presets, vendor connection, and many other features has made time on set much more enjoyable and easier to transfer any production requirements or changes from team member to team member. **What do you dislike about Creative Force?** For the most part, Creative Force has made the studio's workflow better. For any problems we may have had, the Creative Force team has been fantastic in resolving the issue or updating a feature. The only pain point I have is the check-in and check-out process. For products with multiple jobs, having a check-in/out all button would be nice. Processing hundreds of samples can get tedious when everything needs to be scanned multiple times because they were shot on two or more jobs. Additionally, it would be helpful to see on the check-in/out screen, when there are multiple jobs, the product's production status of each job to know which one needs to be completed. When a sample is sent numerous times for production on different jobs, it will simplify knowing what needs to be completed during the check-in step. **What problems is Creative Force solving and how is that benefiting you?** The biggest problem that Creative Force has solved in our workflow is consistency. Before, we would constantly have errors in several different production steps. The implementation of Creative Force has allowed us to automate most steps of production and drastically cut down on simple mistakes. The ease of production has allowed us to produce more content than ever before, and we need the automation that Creative Force provides to keep up with demand. ### 3. Creative Force Is adaptive and user friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Roanne G. | Senior Retoucher Freelance, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Creative Force?** One of the best thing about the softwear is it abilty to adapt to the users needs. I have used Creative Force in 2 different studios on a daily basis, for a number of individual clients across those studios and each had their own workflow. I was amazed to see how the Creative Force softwear had been untilised in very different ways while still being user friendly and ultimatly making the process of delivering outstanding work to my clients simpler. Not only does it make workflow easier from start to finish but it also has great traking abilities and allows me to know exactly where assests are int he system and any time. I was on the frontline of implimenting the Cretive force system in a studio and the customer support was impecable, there was obviously a period of learning the system and the customer support team were on had to answer any questions we had even the most simple making integration into the studio quick and simple. Overall my experience of using Creative Force is nothing but good it made my life and my teams lives simpler and allowed us to produce assets quicker while mintaing the same standards. **What do you dislike about Creative Force?** The only negative I have is sometime the soloutions to problems are a little long winded and you have to go thought a number of steps to do something that could be simpler. **What problems is Creative Force solving and how is that benefiting you?** In a photography studio Creative Force enables us to move assests through the studio without much human input, aloowing us to track assest at every point and avoid human mistakes in the process. **Official Response from Brianna Horwath:** > Hi Roanne, First, wow, thank you so much for this thorough and detailed review! We really appreciate you taking the time to share your experience and I'm ecstatic to hear all of the ways that Creative Force has improved your team's process - making work simpler, more efficient and increasing the ever-important tracking and visibility capabilities among your team are some great call-outs! I completely understand that moving through the steps to solve issues that crop up can take a bit of collaboration and time, but grateful to hear that your experience with our Support team has been positive and helpful! If you'd like to discuss specifics further, please don't hesitate to reach me directly at bri@creativeforce.io. Grateful to have you on board, and many thanks again! Bri ### 4. Product Lead Orendt Feedback **Rating:** 4.5/5.0 stars **Reviewed by:** Carlos P. | Product Lead Logistik, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Creative Force?** Creative force is adapable for every needs and the features are ease of implementation and integration. Hosts features of ERP,offers production planning tools, such as shot lists, mood boards, and scheduling templates. The Customer Support is great. Overall it is an effective and easy to use plattform. **What do you dislike about Creative Force?** Connectivity is sometimes slow. Some tasks (e.g. moving products to another job) take a lot of time. **What problems is Creative Force solving and how is that benefiting you?** Overseeing the hole production process, having different styleguides. The Containerlogic helps with bigger warehouses like ours. **Official Response from Brianna Horwath:** > Hi Carlos, Thank you so much for the thoughtful feedback! I'm really glad to hear you've found Creative Force easy to use and that the variety of functionalities within the system has been beneficial for you and your team. We know how crucial it is for large teams to access everything they need in one place :) We are always open to feedback around how we can optimize performance, so I will certainly take the feedback around connectivity and moving products on board. You are also welcome to reach out to me directly at bri@creativeforce.io so we can take a deeper look! Thanks so much again, excited to continue the journey with you! Bri ### 5. Fast and Reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Rita H. | Photographer | Ecomm, Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Creative Force?** I like that all the progress of the creative process is real time. All members of the team can access the information at any moment. From my experience using CF in the capture station, the customer service has been always phenomenal. **What do you dislike about Creative Force?** In my workflow I have not seen downsizes. **What problems is Creative Force solving and how is that benefiting you?** We produce high volumes of visual assets and CF helps managing them in every stage of the process. Providing accurate reports of productivity and other KPIs. **Official Response from Brianna Horwath:** > Hi Rita, Thank you for the kind words! I'm so glad to hear that Creative Force has helped improve visibility across your team with real-time tracking and updates. We know how important it is for all members of the team to have up-to-date and accurate data around the clock! We're grateful to have you on board and look forward to continuing the journey with you! Thanks again, Bri ### 6. Streamlined Ecomm Photo Studio **Rating:** 5.0/5.0 stars **Reviewed by:** Delaney O. | Photo Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2021 **What do you like best about Creative Force?** You can tell Creative Force is developed by industry pros with extensive e-commerce backgrounds. Nine times out of ten, there's a solution to your specific problem already built into the system, and if there's not, the Creative Force team will work with you to build it. From the post-production side the amount of manual tracking and filling out information on spreadsheets that Creative Force has eliminated is amazing. **What do you dislike about Creative Force?** There are some less than stellar UI situations. Essential features are sometimes buried pretty deep in the interface, and there aren't any options to customize the UI. **Recommendations to others considering Creative Force:** Be prepared to really partner with the Creative Force team to roll out the program for your organization. The onboarding can be strenuous, but it's worth it, and your Creative Force contacts will be with you every step of the way. **What problems is Creative Force solving and how is that benefiting you?** Tracking the physical location of photoshoot samples, creating an accurate backlog of products to shoot and edit, streamlining the shot selection and image QC process, having accurate and accessible information for products in one, searchable place. *Update* After expanding our studio operations and moving our post production team to be fully remote Creative Force has become even more vital. Being able to deliver product imagery to our remote team without the use of a VPN is essential to our continued operation. Our efficiency reporting has gotten even more accurate and in-depth as we've learned more about the program and Creative Force has continued to take feedback and implement updates. **Official Response from Ian Mitchell:** > Hi Delaney, Many thanks for your glowing review! I am delighted to hear that you have been having such a positive experience with Creative Force overall! We are always on the lookout for optimising our UI, so I will certainly take this on board, and you are welcome to reach out to me directly at ian@creativeforce.io to discuss this further! ### 7. An effective tool for studio management **Rating:** 4.5/5.0 stars **Reviewed by:** Cody H. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Creative Force?** The ability to effectively track projects throughout the studio workflow, in person or remotely. **What do you dislike about Creative Force?** Currently, there are not any dislikes about Creative Force. The team actively rolls out updates via sprints. **What problems is Creative Force solving and how is that benefiting you?** Effectively providing a workflow for our products in the studio as well as valuable reporting, insights! **Official Response from Brianna Horwath:** > Hi Cody, Thank you so much for taking the time to share your thoughts! I'm so happy to hear that you have had such a positive experience with Creative Force and that tracking and insights have been a valuable addition to your team's process. We're so excited to be on this journey with you and the rest of the team! Thanks again, Bri ### 8. A powerful tool for standardization and streamlining studio processes **Rating:** 5.0/5.0 stars **Reviewed by:** David W. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Creative Force?** Creative Force has allowed us to create uniform scalable processes and drastically reduce manual work and mistakes. Their integration with post processing vendors has also significantly reduced our turn around time. The CF team is also incredibly responsive and helpful in answering questions and helping us tailor our workflow **What do you dislike about Creative Force?** Our studio has historic workflows and requirements that aren't always easily captured in the CF environment. Legacy requirements can take creative thinking to add to the CF environment, but their team is always willing to help get you there. **What problems is Creative Force solving and how is that benefiting you?** Creative Force is constantly updating their system to meet users requests and it benefits our teams with increased clarity, output and ease of use. Our KPIs are positively influenced with every sprint update. **Official Response from Brianna Horwath:** > Hi David, Thanks so much for the kind words! Super happy to hear Creative Force has had a positive impact on your team's process and flow overall. Really glad to hear that you've been able to decrease turnaround time and that there's less need for manual lifting, we know how those smaller tasks can add up. Excited to have you and the team on board! Thanks again for the thoughtful review, Bri ### 9. You'll love this - it's amazing. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Creative Force?** One of the biggest upsides for us; is the amazing service that Creative Force offers. They are available whenever you need them to assist with process, system and to teach you whatever you need. Super useful Creative Force Academy that will ensure your whole team is set up with the right knowledge to get the most out of your system set up. Lots of options, amazing to keep track and useful insights to speed up and/or save time and money in your studio. **What do you dislike about Creative Force?** Personally, I haven't experienced dislikes to Creative Force. They are open to feedback, have a lot of improvements in the work and quick sprints to fix if something should happen. They contiousnly stay in contact to learn about how you work, what works for you and what you miss to make sure they offer this as soon as possible. **What problems is Creative Force solving and how is that benefiting you?** A very long list of manual work that has decreased due to working with Creative Force. Finally having insights in how far we are in the process, what has to be re-done and how effecient we are working as a team (or solo members from the team for performance enhancement) **Official Response from Brianna Horwath:** > Hi there, Thank you so much for the kind words! Really excited to hear that you've been able to decrease manual work and that you and your team are feeling well-supported when changes or new processes are needed. We know how important it is to have as much visibility into Insights as possible and it's great to hear the reporting tools are serving you all well. We greatly value your feedback and are so happy to have you on board! Thanks so much again for the thoughtful review. Bri ### 10. Robust & complete production of photography software we use since 2020 **Rating:** 5.0/5.0 stars **Reviewed by:** Cateline A. | Enterprise (> 1000 emp.) **Reviewed Date:** March 16, 2023 **What do you like best about Creative Force?** - It is a complete solution: automated & manual data uploads, style guide integrations, metadata use, real-time production status, user-friendly platforms, retouching vendors integration, etc. - They have an excellent knowledge of the fashion development cycle (a plus) and have a network of high-volume photo studio customers (they understood our requirement on day 1) - They are structured to process and act on different types of feedback (short- and long-term actions); they release software updates monthly. - We can now provide assets under several different clients' requirements and over 50 style guides. - Freelancers can be autonomous quickly since Kelvin module displays the required angles. **What do you dislike about Creative Force?** Honestly, nothing. Here is some advice: The onboarding is a bit intense; ensure you have a team not impressed by new technology and set category priority. We were sailing smoothly after 2-3 months **What problems is Creative Force solving and how is that benefiting you?** Product data automation upload Automated file naming (accuracy) Shorten the time to create & deliver assets (50-100%) One source of truth for asset status We more than doubled of ecom photo productivity **Official Response from Brianna Horwath:** > Hi Cateline, Thank you so much for the glowing review! I am so happy to hear that Creative Force has been a valuable tool for you and your team. It's really exciting to hear that since implementing Creative Force you have doubled your e-comm photo productivity! We know how important studio efficiency is and are so glad Creative Force has helped to shorten creation and delivery time. It's been a pleasure to work with you and the rest of the team and we're looking forward to continuing the journey with you all! Kind regards, Bri ## Creative Force Discussions - [What is Creative Force used for?](https://www.g2.com/discussions/what-is-creative-force-used-for) - 1 comment - [View Creative Force pricing details and edition comparison](https://www.g2.com/products/creative-force/reviews/creative-force-review-7054721?section=pricing&secure%5Bexpires_at%5D=2026-05-27+02%3A12%3A57+-0500&secure%5Bsession_id%5D=3f850e35-3f51-4f80-ae2d-1a1f0ffa0351&secure%5Btoken%5D=2a36dfcf7ce509c558fd32db99cd3e81af031944546d33bd09e6276b842e183f&format=llm_user) ## Creative Force Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Data Management** - Collection - Cleansing - Classification - Access Rights - Versioning - Publication - Digital Assets **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Testing Tools** - Dynamic Versioning - A/B Testing **Optimization** - Data Quality - Workflows **Media Types** - Video - Audio - Images **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Analytics** - KPIs **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Agentic AI - Digital Asset Management** - Cross-system Integration ## Top Creative Force Alternatives - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 4.4/5.0 (615 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,108 reviews) - [Kontainer](https://www.g2.com/products/kontainer/reviews) - 4.5/5.0 (332 reviews)