# Creatio Reviews **Vendor:** Creatio **Category:** [No-Code Development Platforms](https://www.g2.com/categories/no-code-development-platforms) **Average Rating:** 4.6/5.0 **Total Reviews:** 313 ## About Creatio Creatio is a global vendor of an agentic CRM and workflow platform with no-code and AI at its core, designed to help users streamline their business processes and enhance customer interactions through no-code solutions and artificial intelligence (AI). This innovative platform enables organizations to create and manage workflows effortlessly, allowing users to focus on their core business activities while automating routine tasks. With millions of workflows operating daily, Creatio supports a diverse clientele across 100 countries, emphasizing a commitment to genuine care for its clients and partners. The platform is particularly beneficial for businesses seeking to enhance their operational efficiency without requiring extensive technical expertise. Its target audience includes small to large enterprises across various industries, particularly those looking to leverage technology to improve customer engagement and internal processes. Creatio's offerings cater to a wide range of use cases, from marketing automation and sales management to customer service optimization, making it a versatile solution for businesses aiming to adapt to the evolving market landscape. Key features of Creatio include the Creatio Studio, a no-code platform that allows users to build custom applications and AI agents using intuitive visual designers and natural language processing. This empowers users to create tailored solutions that meet their specific business needs without relying on traditional coding methods. Additionally, the CRM suite integrates embedded AI agents across Creatio Marketing, Sales, and Service, enhancing user experience and providing actionable insights to drive decision-making. Creatio also offers a specialized Financial Services CRM platform and industry-specific workflows across 19 verticals, ensuring that businesses can find solutions that resonate with their unique operational requirements. The availability of a marketplace with various add-ons further extends the platform's capabilities, allowing organizations to customize their experience and enhance functionality as needed. Recognized as a Leader and Strong Performer in prestigious Gartner and Forrester reports, Creatio stands out in its category by combining user-friendly design with powerful automation and AI-driven insights, making it an attractive option for businesses aiming to elevate their customer relationship management efforts. With its headquarters in Boston, MA, and a global presence of 850 employees across ten offices in 25 countries, Creatio has established long-lasting relationships with thousands of customers and over 500 partners worldwide. This extensive network underscores the platform's reliability and commitment to delivering value to its users, positioning Creatio as a trusted partner in the realm of AI agents, CRM, and workflow automation. ## Creatio Pros & Cons **What users like:** - Users appreciate the **ease of use** of Creatio, enabling quick setup and effortless customization for their business needs. (32 reviews) - Users value the **efficiency** of Creatio, enabling quick setup and seamless customization for their unique business needs. (21 reviews) - Users value the **customizability** of Creatio, enabling tailored processes to enhance business operations and efficiency. (19 reviews) - Users value the **customization capabilities** of Creatio, tailoring features to fit their specific business needs effectively. (19 reviews) - Users value the **extensive customization options** in Creatio, allowing tailored solutions to meet specific business needs. (17 reviews) - Users value the **user-friendly interface and extensive customization options** of Creatio, enhancing their sales and operational processes. (17 reviews) - Flexibility (16 reviews) - No Coding (15 reviews) - Users love the **automation capabilities** of Creatio, which streamline development and optimize various business processes. (14 reviews) - Easy Customization (14 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring training and support for effective use of Creatio. (10 reviews) - Users find the **missing features** in Creatio, particularly in reporting and contact management, hinder efficiency and analytics. (10 reviews) - Users find the **limited features** of Creatio restrict their ability to gain advanced insights and options. (8 reviews) - Users are frustrated by the **limited customization options** , hindering their ability to implement desired UI designs and branding. (6 reviews) - Users find **limited options** for customizing tools, especially for service-oriented businesses needing tailored solutions. (5 reviews) - Performance Issues (5 reviews) - Slow Loading (5 reviews) - Time-Consuming (5 reviews) - Users find the **complexity of the interface** challenging, requiring technical knowledge and developer assistance for effective use. (4 reviews) - Lack of Clarity (4 reviews) ## Creatio Reviews ### 1. Flexible Low-Code Platform for Rapid Workflow Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Kamesh M. | Asp .Net Developer , Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2026 **What do you like best about Creatio?** What I like best about Creatio is its low-code platform, which allows rapid development and customization without heavy coding. As a developer, it’s easy to design workflows, automate business processes, and integrate with external systems. The platform is flexible, scalable, and provides a clean UI, making it efficient to build and deploy enterprise applications quickly. **What do you dislike about Creatio?** One drawback of Creatio is that while the low-code approach is powerful, it can become complex when implementing highly customized or advanced logic, sometimes requiring deeper technical knowledge. **What problems is Creatio solving and how is that benefiting you?** Creatio helps solve the challenge of building and managing business processes and CRM workflows efficiently without heavy development effort. It allows us to automate tasks, manage customer data, and streamline operations in one platform. This reduces manual work, speeds up development, and improves productivity. As a developer, it helps me deliver solutions faster while maintaining flexibility for customization and integration. **Official Response from Irene Trofimova:** > Kamesh, thank you so much for such a detailed review. We're excited to learn that you managed to optimize a vast range of manual processes to speed up development & improve productivity. We cherish your honest feedback. ### 2. One of the Best Project Management Tools for Tracking Changes and Attachments **Rating:** 4.5/5.0 stars **Reviewed by:** Nitesh S. | Manager Project Management- Quant Research , Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2026 **What do you like best about Creatio?** This is one of the best Project management tool I came across. the best thing is to upload almost unlimited attachment files with activity done on projects which can be tracked with date and time allowing to review changes in scope and build on that. **What do you dislike about Creatio?** It has slow responding server which can be optimized for better utilisation and user experience **What problems is Creatio solving and how is that benefiting you?** tracking the workflow of projects is helpful and it also helps in keeping the data aligned for all of my projects in one place **Official Response from Irene Trofimova:** > Nitesh, thank you for your thoughtful review! We’re really glad to hear that Creatio helps you effectively track project workflows, manage attachments, and maintain a clear history of changes. Having everything aligned in one place is exactly what we aim to deliver to our customers! We also appreciate your honest feedback regarding server responsiveness. Our team is working on improvements in this area as I am writing this reply. Thanks again for taking the time to share your experience! ### 3. Rapid and Effective Development with Creatio **Rating:** 4.0/5.0 stars **Reviewed by:** Jefferson B. **Reviewed Date:** November 25, 2025 **What do you like best about Creatio?** I like that Creatio offers a Low Code platform, which significantly facilitates and accelerates development. This allows me to visualize sales opportunities and perform effective tracking. Additionally, the integration of artificial intelligence (AI) in Creatio adds extra value, optimizing processes and improving the overall user experience by allowing us to tackle complex challenges more efficiently. The ease and speed of development on the platform make everyday use more productive and less complicated. **What do you dislike about Creatio?** The initial setup of Creatio required significant effort and time. **What problems is Creatio solving and how is that benefiting you?** I use Creatio to solve visibility and sales opportunity tracking problems. Being a Low Code platform with AI, it is easy and quick to develop, improving our processes compared to the previous CRM that became obsolete. **Official Response from Irene Trofimova:** > Jefferson, Thank you for such a thoughtful review! It means a lot to hear that low-code tools and Creatio AI features are making your work faster, easier, and more productive. ### 4. Flexibility and Adaptability that Drive Quick Results **Rating:** 4.5/5.0 stars **Reviewed by:** Gerardo L. | Gerente de Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2025 **What do you like best about Creatio?** It offers flexibility, a quick live launch, and great adaptability. **What do you dislike about Creatio?** I don't find anything that is useless. Simply, as an opportunity for improvement, I would suggest that the views and login load faster, as they often take a long time. **What problems is Creatio solving and how is that benefiting you?** The management of the client portfolio and the key information about them is essential for our work. Additionally, it allows us to identify and contact potential clients. **Official Response from Irene Trofimova:** > Geraldo, thank you so much for your review! We’re thrilled to hear that Creatio’s flexibility, quick go-live, and adaptability are helping you manage your client portfolio and reach new prospects more effectively. We also appreciate your note about speeding up views and login—feedback like this helps us keep improving the experience. ### 5. CREATE a great NOCODE Process Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Jose F. | VPA Tecnologia, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Creatio?** Creatio has many valuable and interesting features, among them the agility to create processes quickly and simply without having to program, which accelerates the adoption of technology in all areas of the organization. Additionally, it can integrate with API services and many standard market platforms. It also has the ability to define dashboards with indicators natively without the need for development, just using existing components. It also has an excellent CRM that complements BPMN processes and the 360 view of the customer. All this speeds up the implementation and adoption process. The new AI and Agent capabilities add a lot of power and functionality to make work in different aspects more efficient by absorbing repetitive tasks so that users can focus on value-added tasks. **What do you dislike about Creatio?** So far, we have not found any features that are missing or that we dislike. I could mention that the process of promoting applications between environments, depending on their level of complexity, can generate errors at the time of implementation, but the support team is always available to help us resolve any issues. **What problems is Creatio solving and how is that benefiting you?** Creatio helps us consolidate into a single platform what previously maintained great complexity using multiple platforms. Additionally, we can integrate with CORE systems through APIs and services easily. ### 6. The most cost effective CRM on the market. **Rating:** 5.0/5.0 stars **Reviewed by:** Sam B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2025 **What do you like best about Creatio?** We’ve been using Creatio Sales CRM for over a year, and it has significantly improved how we manage leads, opportunities, and our entire sales pipeline. What really stands out is the platform’s low-code customization—we’ve been able to tailor processes to fit our unique workflow without spending a lot of time. The user interface is clean and intuitive, making onboarding for new team members quick and easy. Our team especially appreciate the built-in AI-driven tools for lead scoring and forecasting, which have made our sales efforts more targeted and efficient. Another huge plus is how seamlessly Creatio integrates with other systems we use, including marketing automation and customer service platforms. The unified data view helps our teams work smarter and collaborate more effectively across departments. Overall, Creatio Sales CRM has been a game-changer for our organization. It’s fast, flexible, and powerful—ideal for any business looking to accelerate sales performance while maintaining adaptability. Highly recommended! **What do you dislike about Creatio?** I really don't know of many things I dislike about the product. **What problems is Creatio solving and how is that benefiting you?** it is running our entire sales and marketing functions ### 7. Agile, Flexible, and User-Friendly—No Complaints! **Rating:** 5.0/5.0 stars **Reviewed by:** Suzanne S. | Global CRM Lead (Technical/IT), Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Creatio?** Agile and flexible, a great UI, good team to support **What do you dislike about Creatio?** Nothing that I can think of, it’s a great product and a great supportive team **What problems is Creatio solving and how is that benefiting you?** Global consistency, user adoption and easy to be agile and responsive **Official Response from Irene Trofimova:** > Suzanne, thank you for your kind words! We’re glad Creatio’s flexibility and support team are helping you achieve global consistency and agility. We appreciate your trust and partnership. ### 8. Flexible CRM with powerful automation capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Krystian P. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2025 **What do you like best about Creatio?** Creatio’s low-code tools make it easy to create and automate complex business workflows. I especially appreciate the flexibility of the process designer and the ability to integrate with other systems using REST APIs. **What do you dislike about Creatio?** The UI can feel a bit outdated and clunky at times. Initial setup and customization require a steep learning curve if you're new to the platform. **What problems is Creatio solving and how is that benefiting you?** Creatio helps us automate and streamline key business processes like lead management, customer onboarding, and service workflows. Thanks to its low-code platform, we're able to build and adjust workflows without relying heavily on developers. This has sped up implementation time, reduced errors, and allowed our team to respond faster to changing business needs. It also integrates smoothly with our CRM and marketing tools, giving us a unified view of customer interactions. ### 9. Howdens **Rating:** 4.5/5.0 stars **Reviewed by:** Martin M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Creatio?** Based on my experience, Creatio has been a game-changer when it comes to quickly adapting and refining user experiences without needing to write code. What really stood out to me was how easy it was to release updates and deliver value fast, all at a relatively low cost. **What do you dislike about Creatio?** That said, there’s a great opportunity for Creatio to enhance its already strong offering with a few additional UI elements. Features like radio buttons with pre-selected default options or toggles with customizable labels would take the platform’s flexibility to the next level and make it even easier to build polished, user-friendly experiences. **What problems is Creatio solving and how is that benefiting you?** Creatio has enabled the consolidation of a wide range of manual spreadsheets and disconnected reports into a single, unified system, providing a live and transparent view of leads and the overall health of account bases across more than 857 depots. ### 10. Total Versatility for Any Business **Rating:** 5.0/5.0 stars **Reviewed by:** Ariel H. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Creatio?** I liked that it is so versatile for any need of any company or business model. **What do you dislike about Creatio?** Nothing about them displeases me, I need to get to know them better **What problems is Creatio solving and how is that benefiting you?** It benefits us since the speed of implementation is very fast. **Official Response from Irene Trofimova:** > Hello Ariel, Thank you for sharing your comments! We are very pleased to know that you find Creatio versatile and suitable for different business needs. We sincerely appreciate your review and look forward to continuing to support you as you continue to explore the platform. ## Creatio Discussions - [what makes bpm'online better than other CRM systems](https://www.g2.com/discussions/3466-what-makes-bpm-online-better-than-other-crm-systems) - 2 comments, 1 upvote - [What is Creatio used for?](https://www.g2.com/discussions/what-is-creatio-used-for) - 1 comment - [View Creatio pricing details and edition comparison](https://www.g2.com/products/creatio/reviews/creatio-review-3289924?section=pricing&secure%5Bexpires_at%5D=2026-05-12+22%3A23%3A44+-0500&secure%5Bsession_id%5D=6d9dc9f3-1fe7-4cc1-b7bc-5fab3dfe5046&secure%5Btoken%5D=98e07dbd6bf2051d4a36280dfeeda6da70cba676354dc28f43cfd2d3995afbc5&format=llm_user) ## Creatio Integrations - [Forsta](https://www.g2.com/products/forsta/reviews) - [Odoo ERP](https://www.g2.com/products/odoo-odoo-erp/reviews) - [PandaDoc](https://www.g2.com/products/pandadoc/reviews) - [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Visual Studio](https://www.g2.com/products/visual-studio/reviews) - [Workato](https://www.g2.com/products/workato/reviews) - [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) - [Zoho Desk](https://www.g2.com/products/zoho-desk/reviews) - [Zoho Projects](https://www.g2.com/products/zoho-projects/reviews) - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) ## Creatio Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Ticket and Case Management** - Ticket creation user experience - Ticket response user experience - Workflow - Response Automation - SLA Management - Attachments/Screencasts - Ticket Collaboration - Customer and Contacts Database **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Administration** - Dashboards - Reports & Analytics **Setup** - Activities - Flows - Dependencies - Notifications **Channels** - Voice - Social - Web Chat - Mobile SMS - Email **Digital Workflows** - Logic and Conditions - No-Code Or Low-Code - Document Management **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) **Lead Monitoring** - Features - Performance - Identification **Revenue Sourcing and Forecasting** - Revenue History - Pipeline Management - Dashboard Analytics - Multi-Device Data Visualization - Data Segmentation - Predictive Forecasting - Revenue Operations Cadence **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Generative AI** - AI Text-to-Speech **Automation - AI Agents** - Sales Follow-Up - Customer Interaction Automation - Lead Generation - Document Processing - Feedback Collection **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **User Interface Design** - WYSIWYG Editor - Customized Branding - App Templates - Workflow Management **Inventory Control** - Inventory Management - Inventory Sourcing **Management** - Updates - Audit Trail - Integration **Functions** - Session Routing - Session Queuing - Concurrent Calling - Speech Analytics - Auto Dialer - IVR - Inbound Screen Pop - Persistent Data **Forms** - Data Mapping - Templates - Mobile-Friendly Forms **Platform** - Conversation Editor - Integration - Human-In-The-Loop **Data Capture** - Mobile - Websites - Social Media - Data **CRM Data Enrichment** - Calendar Sync - Email Activity Capture - Conversation Intelligence - Marketing Leads - Contact Capture **Analytics** - KPIs - Forecasting - Reports and Dashboards - Predictive analytics **Generative AI** - AI Text Generation - AI Text Summarization **Autonomy - AI Agents** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving **Agentic AI - Contact Center** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Data Control** - Data Migration - Data Synchronization - Data Security **Omni-Channel** - Customer Service - Order Fulfillment - Order Management - Integrations **Administrative** - Session Summary Notes - Administrator Access - Reporting & Dashboards - Session Recording - Agent Scheduling and Assignment **Automation** - Workflow Automation - Workflow Mapping - Real-Time Updates - Robotic Process Automation **Analytics** - Export/Import - Reporting **Account Management** - Nonengaged Accounts - Account optimization - Historical Patterns - Rep Performance - Account Engagement - Historical Win/Loss Patterns **Mobile** - Mobile dashboard - Mobile application **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Customer Query Resolution - AI Customer Support Agents** - Automated Ticket Resolution - Contextual Response Generation - Sentiment Analysis - Knowledge Base Utilization - Multilingual Support **Agentic AI - Help Desk** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Publishing** - Application Deployment - Platform Compatibility - Lifecycle Management **Customization** - Forms - Personalization - Templates - Integration **Platform Additional Functionality** - Cloud - On-Premise **Customer Interaction Automation - AI Customer Support Agents** - Proactive Customer Outreach - Feedback Collection - Escalation Handling - Workflow Optimization **Agentic AI - Revenue Operations & Intelligence (RO&I)** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - No-Code Development Platforms** - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Digital Process Automation (DPA)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Workflow Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Document & Content Mgmt. - Performance and Reliability - Output Document Generation **Communication Channels** - Customer Portal - Email to Case - Chat/Live Support - Social Integration - Voice **Integration ** - Marketplace - Retail POS - Other software **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Integration - Reporting - Dashboards **Automation** - Customer Interaction Automation - Feedback Collection - Document Processing **Autonomy** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving ## Top Creatio Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,576 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - 4.4/5.0 (13,151 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - 4.1/5.0 (2,818 reviews)