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AE

Verified User in Events Services

Mid-Market (51-1000 emp.)

7/23/2026

"Craft Transformed Our Launch Planning with Best-in-Class Views"

5/5

What do you like best about Craft.io?

Craft has help transform the way we manage our quarterly launches and quarterly. The Launch -\> Initiative -\> Epic hierarchy gives leadership and the cross-functional stakeholders a clear view of product development and launch activities, and it has increased collaboration across teams. The flexible data model can be quickly configured to make needs and changes in approach. Additionally, Craft has helped us convert our top of funnel intake and ideas into a robust backlog. The custom views are genuinely best in class — flexible enough to present at an executive level for strategic alignment, but detailed enough underneath to support day-to-day activities. The Jira integration ties it all together, letting demand and strategy flow seamlessly into execution. Finally, the Craft Team is outstanding. They show a strong commitment to their client's success and they are always available when we need assistance. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

The main learning curve is around setting up your taxonomy — deciding how Initiatives, Epics, and launches map to your org takes some upfront thought. Once that structure is in place, though, everything downstream (roadmapping, demand tracking, reporting) runs smoothly. Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Craft.io gives our Product team a true single source of truth, connecting demand management directly to strategic planning and roadmap execution. It's eliminated the "lost in Slack" problem, made discovery-vs-committed distinctions crystal clear, and given us a launch roadmap that leadership actually trusts. It's become the backbone of how we plan and communicate product strategy across the org. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

See what 88 reviewers think of Craft.io

4.5 out of 5 · Verified reviews from real users

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