Don't think about it, just do it. There is much to be learned and they can absolutely improve your sales performance - even the most seasoned, successful BDRs. Review collected by and hosted on G2.com.

My business partner and I were rebuilding our pipeline after switching firms, and it felt like our usual outreach techniques had gone stale and were falling flat. They’d worked well in the past, but times are different now. I also didn’t have as much experience on the business development side, so in many ways I was starting from a clean slate.

Mikey brought a much-needed human element - not only to the coaching, but to our outreach itself. He reminded us that we’re all just people with real lives and real feelings, regardless of title. He pushed us to drop the corporate, overly polished messaging and focus more on the human being on the other end. He also had us think about what it feels like to be on the receiving end of sales outreach, and while I’m probably oversimplifying what we learned, it genuinely changed how I reach out to prospects.

In business, as in life, if we care more about the person and actually listen to their problems, we’ll get much further than if we only talk about ourselves. Within one week of implementing the basic principles he taught us, we booked meetings and got more responses to our outreach than we’d received combined in the months before. Review collected by and hosted on G2.com.