How comfortable it is to track key performance indicators for marketers, what I like the most is that it doesn't bug you down with all metrics but with 21 specific parameters that lead to growing a business. The app is the equivalent to an objective friend. A straight shooter that looks at the metrics that truly matter for my business. This ConversionFly helps the user look at marketing from end to end helping make decisions to increase customer lifetime value and reduce customer acquisition cost. This app is perfect for small marketing agencies that don't have the budget to buy some of the expensive analytic tools. Review collected by and hosted on G2.com.

The user interface is kind of ugly. The value of the tool surpasses the ugliness of the interface so I really don't care. The team is running three successful apps and I am sure that the design will be improved over time. I also dislike that I don't know how to fully use it with one of their other tools MarketPlan.io. The only other thing I dislike is that it doesn't have as many integrations as other tools in the market. The upside is that this one is a lot cheaper. Review collected by and hosted on G2.com.