G2

Tucker A.

Director of Marketing Operations

Mid-Market (51-1000 emp.)

11/13/2026

"Director of Marketing Operations"

5/5

What do you like best about Conversion?

If you work in marketing operations, you’ll understand how powerful this tool really is. I’ve used them all, and this one exceeds my expectations every day. The built-in AI is incredibly intuitive, and honestly, it feels beyond what the team probably even intended (in a good way).

Onboarding resources were available, but honestly not really that needed. They pointed us in the right direction, helped with the more complex technical setup, and then we took it from there. We simply asked the AI what to do, fed it the necessary logic and workflows, and it built things for us, all while being fully auditable.

We migrated from a legacy MAP in about two months, consolidating 1k+ forms down to 10. Along the way, we rebuilt and expanded our automated capabilities and created agents to support different processes, all within a single tool.

Training other users has also been a breeze. We’ve given the AI clear direction, and it helps teach users in plain language what it can do and how to do their roles more effectively. Review collected by and hosted on G2.com.

What do you dislike about Conversion?

Compared with what exists in the market, it's very difficult to find anything to complain about. The team is incredibly fast at making product improvements as well. We were missing a small webinar integration, within two weeks they built a native integration. Review collected by and hosted on G2.com.

What problems is Conversion solving and how is that benefiting you?

This is our marketing engine. All our typical b2b channels feed the tool and it then seamlessly feeds Salesforce. We use it for marketing emails/nurture, form management, segmentation, reporting, channel performance etc.

One thing I didn't anticipate is just how helpful the agent can be for simple brainstorming and analysis. I use it to ask questions I receive while on meetings. For example, someone said "we don't believe the quality of our leads have been strong this year in this region". I plugged that exact question into the agent. It ran a full analysis of our MQLs in that region, breaking down the current stage, quality, who owns them, and potential gaps in our downstream funnel. This was completed in about 3-4 minutes and I was able to share those insights on the same call. Review collected by and hosted on G2.com.