
Probably the biggest surprise for me was just how much there is to look at within a single video. Things like how long each scene stays on screen, when proof shows up, how much of the video is product versus person, the CTA, the pacing, and a bunch of other details I’d never really thought about measuring. What feels unique is that Connecty doesn’t dump all of that on me at once; instead, it pulls out the few things that are actually relevant to performance. Review collected by and hosted on G2.com.
It is read-only, so if it recommends a campaign change I still have to go into Meta and make it myself. I would definitely like the option to apply some of those changes directly eventually. They said it is on the roadmap. Review collected by and hosted on G2.com.