# CleverTap Reviews **Vendor:** CleverTap **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.6/5.0 **Total Reviews:** 641 ## About CleverTap CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap ## CleverTap Pros & Cons **What users like:** - Users appreciate the **robust analytics** of CleverTap, enabling effective engagement campaign optimization and improved sales conversion. (57 reviews) - Users commend CleverTap for its **highly responsive and effective customer support** , enhancing their overall experience with the platform. (56 reviews) - Users appreciate the **ease of use** of CleverTap, as it simplifies navigation and streamlines workflows effectively. (50 reviews) - Users appreciate CleverTap's **automation capabilities** , enhancing customer engagement and streamlining marketing efforts effectively. (43 reviews) - Users value the **flexibility in campaign execution** with CleverTap, boosting personalization and user engagement effectively. (40 reviews) - Integrations (40 reviews) - Users rave about the **intuitive personalization** of CleverTap, enhancing customer engagement through tailored campaigns and insights. (40 reviews) - Helpful (38 reviews) - Segmentation (36 reviews) - Easy Integrations (30 reviews) **What users dislike:** - Users find the **learning curve challenging** due to overwhelming features and limited campaign testing options. (31 reviews) - Users express concerns over **missing features** like limited targeting options and inefficiencies in campaign management. (22 reviews) - Users find CleverTap's **pricing to be expensive** , posing challenges for smaller teams with limited budgets. (15 reviews) - Users find the **interface not intuitive** , leading to a steep learning curve and confusion, especially for newcomers. (15 reviews) - Users find the **overwhelming complexity** of CleverTap limits usability, especially in editing journeys and creating campaigns. (14 reviews) - Campaign Issues (13 reviews) - Complex Features (12 reviews) - Complexity (12 reviews) - Users face **integration issues** that can lead to delays and complications, hindering the usability of CleverTap. (12 reviews) - Campaign Management (11 reviews) ## CleverTap Reviews ### 1. Easy-to-Use Multichannel Engagement with Powerful Journeys and Segmentation **Rating:** 4.5/5.0 stars **Reviewed by:** Priyanka R. | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about CleverTap?** Clevertap is easy to use and lets me reach our user base across multiple channels, daily. The journeys feature helps ensure our communication is consistent and well-timed. It also makes cross-promoting content much easier thanks to its detailed user segmentation, and I can set up customer engagement journeys without much effort. Clevertap is also quick to help when it comes to fixing bugs and implementing new product features. It integrates smoothly with partner platforms, which makes it easier to run campaigns through certain paid channels. Their recommendation engine further helps us optimize user journeys and improve overall satisfaction. **What do you dislike about CleverTap?** Some features don’t fully support practical, workable use cases yet, and a few could be refined further to create smoother, more effective user journeys. **What problems is CleverTap solving and how is that benefiting you?** At our organization, we use Clevertap to engage customers, drive viewership for our content, and increase subscriptions. We rely on push notifications to improve content discoverability and help reduce customers’ choice paralysis. In addition, we use push and in-app notifications, native banner features, and RCS and Whatsapp marketing to build awareness, drive subscriptions, and increase watch time around new content releases. ### 2. Robust Segmentation and Dependable Journey Builder for Multi-Channel Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Vatsal S. | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2026 **What do you like best about CleverTap?** Segmentation is robust, the journey builder has been dependable, and the reporting and dashboards make it straightforward to track performance and keep iterating across our different verticals. We rely on Clevertap to run journeys and campaigns across email, WhatsApp, web and mobile popups, web push, and mobile push. At VSF, CleverTap is our central CRM for Sadhana App, Tantra Sadhana, Black Lotus, AstroSadhana, Sadhana Tablet, and Sadhana Shop, spanning both our apps and our websites/landing pages. **What do you dislike about CleverTap?** At scale, it can start to feel complex - we needed strong discipline around event naming, property definitions, and campaign structure across multiple verticals. And when we’re trying to answer very specific questions (for example, debugging a drop-off within a particular journey branch), the analysis can sometimes require extra effort or an export to get to the bottom of it. **What problems is CleverTap solving and how is that benefiting you?** It helps us centralize lifecycle marketing across products and platforms, rather than relying on separate tools for each channel. We can coordinate messaging across app and web, automate onboarding, nurture, and reactivation flows, and measure results in one place. Overall, this improves execution speed, targeting, and visibility, which supports stronger engagement and retention across VSF verticals. ### 3. Experience & Jounrey with CleverTap **Rating:** 4.5/5.0 stars **Reviewed by:** Santhosh Kumar Reddy T. | Retention, Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2024 **What do you like best about CleverTap?** The features and the way it has it product suite developed helps us track most of the omni channel marketing execution at one place, it is easy to implement and integrate customer support, the integrations with external vendors. **What do you dislike about CleverTap?** One downside to CleverTap being it is little techincal when it comes to ease of use by marketing or non-tech teams, ex: it could be little better by introducing all push templates format without using key vakue pairs And also ensures all the new features under one SDK without a new SDK implementation **What problems is CleverTap solving and how is that benefiting you?** Today it helps me in reaching customers by understanding when are they dropping off and reaching them using right channel, at the right time with right communication. ### 4. Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Paramesh G. | Campaign Manager, Banking, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2026 **What do you like best about CleverTap?** Its easy understand to create campaigns for multiple channel like a Push notification, SMS , email and Whatsapp. We can r track real time data. Multiple task can be handle. easy to use the dashboard for reports. Ease to implementation. Im using the frequency of use case Any issued we passed the customer support is helpping. Its ease to integration **What do you dislike about CleverTap?** Its not allowing to user AI to create any campaigns. Advanced features need to fix. **What problems is CleverTap solving and how is that benefiting you?** Its help to manual campaign to real time campaigns and daily performance reporting. its help to improve the personalised communication so the we can reach to customers. Its ease to track customer journey and we can target the user. ### 5. Efficient Automation, Outstanding Consulting **Rating:** 5.0/5.0 stars **Reviewed by:** Belissa C. | CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about CleverTap?** I really like that CleverTap offers me a dedicated account manager, Juan Carlos, with whom I have meetings every two weeks. His ability to resolve doubts and help me is impressive. He is attentive and proactive, sometimes even remembering pending tasks better than I do. This personalized attention is something I value greatly, especially compared to other CRM tools I have used like Salesforce, HubSpot, Braze, Inblue, and ActiveCampaign, where I have not had the same level of support. This positive experience is the main reason why I recommend CleverTap with a score of 10 to my colleagues and friends. The human touch and constant follow-up from my account manager make a big difference in my overall experience with CleverTap. **What do you dislike about CleverTap?** I have had some difficulties with the CleverTap support team. They are often very technical, and since I am not very technical, it becomes complicated for me to understand certain processes. It would have been helpful to have a more accessible introduction, especially in technical areas like HTML configurations and subscriptions. I feel that these aspects required me to learn on my own in order to then teach it to my team, which turned out to be a challenge since I have a more strategic profile. Additionally, I would like there to be a system of exams or tests for interns, so they could practice and learn more effectively, as they often do not practice enough on their own. **What problems is CleverTap solving and how is that benefiting you?** I use CleverTap to automate processes and maintain life cycles, improving the tracking and analysis of user behavior across various channels, facilitating reactivation and onboarding. ### 6. Powerful Tool for Personalized Engagement & Retention **Rating:** 5.0/5.0 stars **Reviewed by:** Amar T. | CRM Manager, Health, Wellness and Fitness, Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about CleverTap?** What I like most about CleverTap is its strong segmentation and real-time engagement capabilities. It allows us to create highly targeted user cohorts based on behavior, events, and lifecycle stages, which helps in delivering personalized communication at scale **What do you dislike about CleverTap?** The UI can feel complex and slightly difficult to navigate, especially for new users or while managing large journeys. There are also occasional delays in data syncing or event processing during peak times. Additionally, debugging campaign issues could be more transparent and user-friendly **What problems is CleverTap solving and how is that benefiting you?** CleverTap helps solve user retention and engagement by enabling real-time, personalized communication across the user lifecycle. It allows us to automate journeys, target the right users with the right message, and quickly optimize campaigns using data—leading to better conversions and improved customer experience ### 7. Great Integrations and Workflows, but the UI and User Filtering Need Work **Rating:** 3.0/5.0 stars **Reviewed by:** Yogesh M. | Software Engineer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2026 **What do you like best about CleverTap?** I liked the third-party integration feature. I connected it with our Amplitude account and transferred the data from there. The email and notification workflows are also good. **What do you dislike about CleverTap?** I didn’t like the UI; it looks very outdated for 2026. Also, we can’t filter or view all users at once; we have to select a condition or property first. **What problems is CleverTap solving and how is that benefiting you?** It provides us with a central dashboard where we can see all user behavior, and we can create email and notification campaigns to increase user engagement. ### 8. Seamless Marketing Automation with Powerful Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Felice C. | Customer Service Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2026 **What do you like best about CleverTap?** We use CleverTap for our business marketing needs and it has been awesome. From whatsapp marketing to marketing automation and mobile marketing, everything works perfectly. I like that CleverTap comes with great marketing analytics features and the ability to personalize marketing makes it even better. We also leverage on mobile app optimization and comes with great features that has made our marketing efforts smooth. **What do you dislike about CleverTap?** With CleverTap, we have not had issues and everything works. **What problems is CleverTap solving and how is that benefiting you?** We use CleverTap for mapping customer journey and this data helps us personalize marketing which ensures high conversion rates. In addition, the tool is awesome when it comes to marketing automation as well as mobile marketing. ### 9. Clevertap makes my work easier **Rating:** 5.0/5.0 stars **Reviewed by:** Maria M. | Growth Marketing Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2025 **What do you like best about CleverTap?** I can access a wide variety of automations, which is really convenient. Even when I need to make adjustments, I don't have to stop the automations; I can simply edit them and let them continue running. **What do you dislike about CleverTap?** The waiting time during the upload of segments and properties can be frustrating. **What problems is CleverTap solving and how is that benefiting you?** The most important feature for me is the ability to track users throughout every stage of each product funnel. This allows me to set up remarketing or automations to address any gaps where users might drop off during their experience. The automations and journeys are extremely helpful for my team, as they enable us to run hundreds of experiments and clearly view the results, which greatly benefits our growth efforts. Additionally, the platform makes it easy and intuitive to reach our users across multiple channels, such as push notifications, pop-ups, app inbox, email, SMS, or WhatsApp. This efficiency in creating and segmenting campaigns is a significant advantage for us. ### 10. Best CRM Tool To Setup Daily Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Zaid Q. | Assistant Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about CleverTap?** I am very friendly with using Clevertap on a daily basis. Setting up daily campaigns, journeys, and other campaigns is very easy to implement. even API integration is easy to do on Clevertap. Clevertap support is excellent... we always get a dedicated support agent and spokesperson to solve problems in real time. **What do you dislike about CleverTap?** To be honest... I have not faced any challenges yet with Clevertap, so its very hard for me to provide points that I dislike the most. Sometimes I face issues with insights or analytics in journey campaigns. Clevertap has provided a solution for this, but there is still a lot more room to improve that feature. **What problems is CleverTap solving and how is that benefiting you?** I only faced challenges with insights in journey campaigns, nodes, and related areas. but Clevertap has now provided a solution for this... they have built Engagement metrics section, which shows daily outcomes with just one click. ## CleverTap Discussions - [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) - 5 comments, 2 upvotes - [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) - 1 comment, 1 upvote - [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) - 1 comment, 1 upvote - [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) - 1 comment, 1 upvote - [Soon](https://www.g2.com/discussions/33809-soon) - 1 comment, 1 upvote ## CleverTap Pricing - **Essentials**: $75.00 Get started with the fundamentals of engagement to drive meaningful customer interactions - **Advanced**: Contact Us Deliver rich contextualization at every step of your customer's journey with dynamic inputs and triggers - **Cutting-Edge**: Contact Us Create automated, intelligent customer interactions by using next-gen tools to drive engagement [View full pricing details](https://www.g2.com/products/clevertap/pricing) ## CleverTap Integrations - [AllEvents](https://www.g2.com/products/amitech-business-solutions-allevents/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Firebase](https://www.g2.com/products/firebase/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [LSQ FastTrack](https://www.g2.com/products/lsq-fasttrack/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) ## CleverTap Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **User Identification** - Demographics - User Segmentation - Geolocation **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top CleverTap Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (554 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - 4.5/5.0 (734 reviews)