![Rouba H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rouba H.")
RH

Rouba H.

Staff Product Manager

Mid-Market (51-1000 emp.)

7/24/2026

"A unified platform for engagement and retention"

4.5/5

What do you like best about CleverTap?

What I like most about CleverTap is that it's becoming an all-in-one platform for customer engagement. We can run engagement and retention campaigns, launch loyalty programs, and create gamified experiences like Spin the Wheel and Scratch Cards using ready-made templates. This has made it much faster to launch campaigns, reduced the need for custom development, and streamlined our marketing workflow. Review collected by and hosted on G2.com.

What do you dislike about CleverTap?

One of the biggest limitations is around triggering web pop-ups when using only the Web SDK. There are several restrictions that impact the user experience. For example, web pop-ups can only be triggered by Web SDK events and not by server-to-server (S2S) events. This means we can't display a pop-up when a user is granted loyalty points or completes other backend-driven actions. These limitations make it difficult to deliver timely, contextual experiences and reduce the effectiveness of our engagement and loyalty campaigns. Review collected by and hosted on G2.com.

What problems is CleverTap solving and how is that benefiting you?

Before using CleverTap, managing customer engagement required multiple tools for campaigns, loyalty, and gamification, each with its own integrations and data. This created operational overhead, fragmented customer insights, and made it harder to deliver a consistent user experience.

With CleverTap, we've been able to consolidate engagement, retention, loyalty, and gamification into a single platform. This has significantly reduced the time spent maintaining multiple systems and integrations while enabling our marketing team to launch campaigns faster and iterate more efficiently.

Having all user data centralized also gives us a holistic view of customer behavior, engagement, and campaign performance. Instead of analyzing data across different platforms, we can make data-driven decisions from a single source of truth, allowing us to personalize user journeys, optimize retention strategies, and create a seamless 360° customer experience. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

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4.6 out of 5 · Verified reviews from real users

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