We use Clearout for real-time email verification, Form Guard and Data Pulse, and together they make a killer combo for clean lead data. Real-time verification checks addresses as people type them, and Form Guard blocks invalid, fake and disposable emails on our registration and lead forms before they reach our database. Data Pulse is a killer move on top of that, helping us keep our data healthy. It’s also easy to set up and use, so it fits into our marketing ops workflow without much effort. The result is cleaner lists, fewer bounces and better protection for our sender reputation as we scale our email volume. Review collected by and hosted on G2.com.

Clearout returns several different status values and fields for each email, and it takes some time to work out which one to use for filtering, segmentation and automation. A single, simpler status, or clearer guidance on which field to rely on, would make setup easier for marketing ops teams. It’s a small point, since the verification itself works well. Review collected by and hosted on G2.com.