--- title: Lofty Reviews meta_title: 'Lofty Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 402 reviews by the users' company size, role or industry to find out how Lofty works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 402 scale: '5' date_modified: '2026-07-13' parent_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Lofty Reviews **Vendor:** Lofty **Category:** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) **Average Rating:** 4.3/5.0 **Total Reviews:** 402 ## About Lofty Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. ## Lofty Pros & Cons **What users like:** - Users commend Lofty for its **user-friendly design** and seamless integrations, making CRM tasks effortless and efficient. (19 reviews) - Users commend the **ease of use and extensive built-in features** that enhance their overall experience with Lofty. (16 reviews) - Users appreciate the **seamless integrations** of Lofty, enhancing their ability to manage everything on one platform. (10 reviews) - Users love Lofty's **customization options** , allowing seamless integration and management of multiple tools in one place. (9 reviews) - Users value the **effective lead generation** capabilities of Lofty, enhancing client relationships and improving workflow efficiency. (9 reviews) - Users value the **automation features** of Lofty, citing time savings and streamlined follow-up processes for leads. (7 reviews) - Customer Support (7 reviews) - Easy Setup (7 reviews) - Efficiency (7 reviews) - Setup Ease (7 reviews) **What users dislike:** - Users highlight **poor customer support** from Lofty, often experiencing long response times and unhelpful assistance. (11 reviews) - Users report **missing critical features** in Lofty, which limits functionality and impacts overall user experience negatively. (9 reviews) - Users find the **steep learning curve** of Lofty challenging, requiring time and training to master its features. (8 reviews) - Users criticize the **inefficiency of AI functionality** , citing slow performance and unresponsive support as significant issues. (6 reviews) - Users find Lofty **not user-friendly** , citing a challenging interface and complicated navigation between features. (6 reviews) - Expensive (5 reviews) - Limited Features (5 reviews) - Slow Speed (4 reviews) - Billing Issues (3 reviews) - Learning Difficulty (3 reviews) ## Lofty Reviews ### 1. Not ready for prime time **Rating:** 0.0/5.0 stars **Reviewed by:** Michael L. | Realtor, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Lofty?** Nothing. After having this for six months I still don't have anything I can use with an actual client. The client facing website has a useless AI/chat feature, requires questionnaires I don't need them to fill to and less useful for them than any of the many free sites they're already using. Property landing pages (and most any other page) has limited ways of editing them and are full of items I wouldn't want. Reports go out at random times, various bugs. Not useful at all. **What do you dislike about Lofty?** What do I dislike? I can't use anything with a real client? There isn't a single item that works well enough where I'd want to give it to a potential client or lead. **What problems is Lofty solving and how is that benefiting you?** There is a silver lining to being exposed to Lofty. Because of all the problems I was reporting and the hours of time spend doing so, I just decided to write my own software. I've spent less total time writing code than I spend with Lofty support. I now have QR codes/ipad/cell phone registration at open houses, property landing pages showing useful, relevant information, and tools to create a number of different sorts of flyers and materials for my clients and leads. **Official Response from Mahriah Field:** > Hello Michael, thank you for taking the time to leave a review. I am sorry to hear about your experience with us & will make sure to pass your feedback along to the appropriate teams. Regarding some of the concerns you noted, I did want to pass along some tips/assistance. For the website AI Assistant/chatbot, you do have the ability to customize or turn it off entirely. Just navigate to your website >>settings>>lead capture. From there, you can customize the questions, disable the chatbot or make the lead capture functionality optional (so the lead can click out & continue browsing). Landing Pages can also be customized. You can add or remove content blocks or choose a different style. I will attach a link for reference. You can also disable any reports/alerts you don't want to send. (https://help.lofty.com/hc/en-us/articles/115002891271-Setting-Up-and-Using-Auto-Property-Alerts) Again, I will pass along your feedback & do hope that some of this information is helpful. ### 2. Smart CRM Features Boost Consistency but Need Refinement **Rating:** 4.5/5.0 stars **Reviewed by:** Linda M. | Client Care Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Lofty?** I use Lofty for lead conversion and follow-up, and it’s the only CRM I rely on for our database. My favorite features are Smart Plans and lead filtering, which really simplify my goals and help me meet my job responsibilities. Smart Plans make sure no lead gets left behind or falls through the cracks, while lead filters make it easy to focus my follow-ups on the leads that need attention most. I found Lofty’s initial setup fairly straightforward, and at this point it’s become second nature. I also appreciate that Lofty is always improving, and as long as that continues, we’ll be sticking with it. Customer support is another big plus—they’re quick to answer whenever I call because I’m stuck or don’t understand how to do something. **What do you dislike about Lofty?** I don’t like that we can’t work with the same CSR agent each time. You finally get someone who really knows their stuff—like Alex—and then you can’t request him again. Instead, you’re thrown back into the roulette wheel of whether your CSR will know Lofty well enough to help you in a straightforward way. **What problems is Lofty solving and how is that benefiting you?** Lofty helps prevent lead bleed and keeps follow-ups from falling through the cracks. Smart Plans and lead filtering make it easier to stay on track with my objectives and ensure no lead gets left behind, so I can focus my energy where it’s needed most. However, there’s a REAL loophole: when people unsubscribe from Smart Plans, it can remove the reminders entirely. We’ve found leads like this who ended up using other agents because we weren’t prompted to follow up after they unsubscribed, and we were never notified. **Official Response from Mahriah Field:** > Hello Linda, thank you for your review. We appreciate your time & business. I do apologize for the technical issues you've experienced. If there is anything ongoing that has not been resolved or in the process of being resolved, please feel free to let us know. ### 3. User-Friendly Platform with Strong Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Jyoti G. | Licensed Realtor **Reviewed Date:** June 09, 2026 **What do you like best about Lofty?** I use Lofty for my website, search alerts, and market reports to nurture leads. I find the websites to be attractive and easy to use. I like the way I can view what properties the lead is viewing, and the overall functionality is user-friendly. The listings are attractive, and my clients find it user-friendly. The website and blog editing is easy to use and looks nice with the preset formatting. Additionally, the customer service is great; I love that you can get the help you need, and they have excellent follow-up. The initial setup was also fairly easy and straightforward. **What do you dislike about Lofty?** I don't like that you have to pay to do the amount of phone calls and text messages I like to do. This is why I do not use the CRM for follow up. And I also don't like the AI assistant because I get notifications from multiple phone numbers and it's confusing. I like the concept so I might just need more support and learn more about it. **What problems is Lofty solving and how is that benefiting you?** I use Lofty to make my website attractive and user-friendly, track lead activity, and enjoy user-friendly editing and blogging tools with preset formatting. **Official Response from Mahriah Field:** > Hello Jyoti, thank you for taking the time to leave a review. We appreciate your time. I do want to pass along a bit of helpful advice regarding your AI Assistant feedback, you do have the ability to customize the settings or toggle it off entirely. I will include a link about this as well. I'm also happy to pass your feedback along to the appropriate teams. Thank you. ### 4. FUBAR, no really. **Rating:** 0.0/5.0 stars **Reviewed by:** Alexander D. | Team Leader, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2025 **What do you like best about Lofty?** Lofty is one of the few platforms that supports my local IDX data for tools like CMAs and granular property alerts. For a rural area with poor support from other major platforms, Lofty is my only choice. **What do you dislike about Lofty?** Everything is broken. 100%. All development is exclusively focused on the further implementation of lackluster AI features that appeal to hands-off part time agents but are totally useless to productive agents. Lofty does not work. Their support cannot help you. It will break when you need it not to. It will be weak when it is not broken. The best thing you can do with Lofty is accept the majority of its features are irrecoverably broken and get good at automating other platforms to fill in the gaps for your day-to-day usage. **What problems is Lofty solving and how is that benefiting you?** Lofty helps me manage contact with a large volume of leads with automation so I can spend more time talking to their support instead of running my business. **Official Response from Mahriah Field:** > Hello Alex, I appreciate you taking the time to leave a review. I apologize that you have not had a great experience and will bring this matter to our leadership team. If there is anything specific you would like me to pass along, please feel free to reply and let us know. ### 5. Easy Setup, But Support and Ad Handling Fell Short **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Lofty?** It was easy to set up my website and import my contacts. **What do you dislike about Lofty?** I don’t feel like I got the help I needed. I was brand new to Lofty and didn't know what I was doing so I called them. My searches with the idx were supposed to be set up so that customers could search the homes that were available. When I called, they told me the issue was resolved, but it still wasn’t. I paid for advertising, but my website wasn’t set up correctly and they ran the ads anyway. You only get one chance to make a good impression, and I spent $194 for nothing. I reached out again and was basically told, “too bad.” I won’t advertise with them ever again. **What problems is Lofty solving and how is that benefiting you?** Lofty is keeping my clients engaged in the home buying and selling process and alerting me when clients need for me to reach out. **Official Response from Mahriah Field:** > Hello, thank you for taking the time to leave a review. I apologize for the experience you received. If you're able to provide additional details, I can certainly pass it along. ### 6. Effortless CRM with Stellar Automation, Lacks Direct Support **Rating:** 4.0/5.0 stars **Reviewed by:** Stephen V. | Licensed Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Lofty?** I think Lofty is a great real estate CRM, with its ease of use standing out as a major strength. It has a lot of functions, and most of them work great, rating them a nine out of ten. I love the automations, which save me a lot of time by keeping me in front of customers without me having to do anything. It automatically sends emails and text messages, so I don't have to manually send them. The initial setup was very easy. **What do you dislike about Lofty?** I sometimes have issues with support. You don’t really get to talk to support directly; you talk to somebody who connects to support and then they give you the answer. It feels like a long process and there's potential for misunderstandings, making it longer than it should be. Another issue is that their AI isn’t as strong as it could be. It often sends messages that aren’t relevant and sounds too robotic. The messages aren't timely and sometimes it sends too many or too few messages, not sounding human at all. **What problems is Lofty solving and how is that benefiting you?** I love Lofty's ease of use and its automations, which save a lot of time by automatically sending emails and text messages to keep me in front of customers without any effort. **Official Response from Mahriah Field:** > Hello Stephen, thank you for your review. We appreciate your time and feedback. I will make sure to pass along your comments regarding support and the AI voice, so that we can make improvements. ### 7. AI-Powered CRM That Keeps Our Team on Track with Every Client **Rating:** 5.0/5.0 stars **Reviewed by:** Jeffrey G. | Real Estate Team Leader, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Lofty?** First it is a great CRM to keep track of your clients and prospects but the implementation of all the AI features make follow up great and also helps out my team to know what to do with each client to stay in touch. Some of my agents are new to the industry and really makes a difference in their production. **What do you dislike about Lofty?** I really don't have a dislike but would like it to be a bit easier to find and nearer duplicates when you have thousands of leads it would be nice to have AI be able to create a list to address this issue. Currently you have to just come upon them and do it at that time **What problems is Lofty solving and how is that benefiting you?** It makes it easier if you have thousands of leads to figure out who you have not contacted within 30 days and then you can set them up for calls or address each one individually **Official Response from Mahriah Field:** > Hello Jeffrey, thank you so much for leaving a review! We greatly appreciate your time and business. ### 8. Feature-Rich CRM with Email Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** Lisa M. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Lofty?** I like that Lofty is easy to use and it has a lot of built-in features that make my organization easier. I appreciate the ad campaigns that it can run for me and how it integrates data from other sites, filtering it directly into the software for use as leads. **What do you dislike about Lofty?** Sending out emails from multiple email addresses seems to be a little issue. I know they're working on it, but it can probably result in spam for different users because they don't recognize the email address. What could help is if the emails directly to the end users could come from one email address that the individual owner of the account wants Lofty to use. Currently, it sends emails out from multiple system-generated emails that are probably going into my customer's spam folders. I'm still learning it. You just have to play around with it. **What problems is Lofty solving and how is that benefiting you?** Lofty houses all of my clients and potential clients' information, along with their buying or selling statuses. It's easy to use and has features that make organization easier. It runs ad campaigns and integrates data from other sites to generate leads. **Official Response from Mahriah Field:** > Hi Lisa, thank you so much for your review. We appreciate your time and business. I am sorry to hear about troubles with your emails coming from multiple addresses and know that can be confusing. By chance, have you set up sending email domain? If not, that may help alleviate this. ### 9. Efficient Campaign Management with Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** Brian R. | Real Estate Agent, Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Lofty?** I like that the Lofty log in is very user-friendly, allowing me to easily use the system. Their customer service is amazing, which is another aspect I appreciate. The onboarding was very helpful; they walked me through how to set things up, and there are many classes and courses available. The email drip campaigns Lofty handles are very helpful, ensuring that all my past and new clients receive their messages. **What do you dislike about Lofty?** There's a learning curve with Lofty. There are a lot of small features within the system that I don't know how to use, and sometimes I see them and I'd like to learn about them, but I don't necessarily know what they're for. I would love to learn about the other options available. **What problems is Lofty solving and how is that benefiting you?** Lofty handles email drip campaigns for me, ensuring all my past and new clients receive their messages without me having to worry. It's very helpful. **Official Response from Mahriah Field:** > Hello Brian, thank you for your review! We greatly appreciate your time and business. We do offer multiple live training options five days per week. Feel free to check out https://lofty.com/training for the different courses available. ### 10. AI Integration Enhances Task Management, But UI Needs Work **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Lofty?** I like the AI integration with Lofty because it gives me priorities and ideas on who to contact. It helps streamline my tasks by reducing wasted time and makes it easier to figure out what to say. Also, I prefer the layout of Lofty over the previous tools I've used. **What do you dislike about Lofty?** The contact communication stack is very confusing, especially with AI conversations in the chat. You don't have a chat bubble, and seeing it all stacked on top of each other makes it difficult to discern what's going on. Even when isolated. **What problems is Lofty solving and how is that benefiting you?** I use Lofty for prioritization, helping me focus on organizing and communicating tasks. The AI integration gives me priorities and ideas on who to contact, saving time and reducing effort in communication. **Official Response from Mahriah Field:** > Hello Kevin, thank you for your review. We greatly appreciate your time and business. ## Lofty Discussions - [When will Chime be implementing e-signatures?](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) - 1 comment, 1 upvote - [When is Chime going to add a email verifier to CRM?](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) - 2 comments, 1 upvote - [View Lofty pricing details and edition comparison](https://www.g2.com/products/lofty-lofty/reviews/lofty-review-7611203?section=pricing&secure%5Bexpires_at%5D=2026-07-13+15%3A30%3A54+-0500&secure%5Bsession_id%5D=b88d8b42-ce5b-4913-8c81-50ca5f06a64d&secure%5Btoken%5D=f11078b391abdc5fb6962d621fda85097429b57460dfa8aa9716753372caa015&format=llm_user) ## Lofty Integrations - [API Nation](https://www.g2.com/products/api-nation/reviews) - [dotloop](https://www.g2.com/products/dotloop/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Rezora](https://www.g2.com/products/rezora/reviews) - [Zapier for G Suite](https://www.g2.com/products/zapier-for-g-suite/reviews) ## Lofty Features **Relationship Management** - Lead Generation - Social Media Integration - CRM Integration **Client Management** - Lead Scoring - Contact Management - Lead Generation **Presentation** - Website Builder - MLS Integration - SEO Strategization - IDX Website **Task Management** - Marketing Automation - Document Management - Third-Party Integration **Platform Features** - Contact & Account Management - Opportunity & Pipeline Management - Task / Activity Management - Listing Management - Email Marketing - Transaction Management - Lead Management - CMA Management - Forecasting & Reporting - Dashboards **Platform Branding** - Operability - Brand Management **Platform Content** - Social Media Management - Communication Management - Website Management - Campaign Building **Agentic AI - Real Estate CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance - Natural Language Interaction - Decision Making **Platform Additional Functionality** - Reporting **Platform Integrations** - Integration with Real Estate CRM - Integration with Virtual Tour - Integration with Real Estate Activities Management ## Top Lofty Alternatives - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - 4.5/5.0 (1,488 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) - 4.7/5.0 (564 reviews) - [CINC](https://www.g2.com/products/cinc/reviews) - 4.4/5.0 (193 reviews)