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Holly E.

Director, Marketing

Mid-Market (51-1000 emp.)

11/30/2020

"Outstanding product filling a critical need"

5/5

What do you like best about Casted?

The functionality within the Casted platform is top notch, and supports all aspects of our podcast production and distribution. I also appreciate the insightful analytics and that the platform is incredibly easy to use. Review collected by and hosted on G2.com.

What do you dislike about Casted?

There is nothing I dislike about the platform. Review collected by and hosted on G2.com.

What problems is Casted solving and how is that benefiting you?

The Casted platform allows our team to get the most out of our podcast. From episode transcriptions, to clips for promotion, to analytics to track engagement, Casted makes it easy for our team to not only get each episode live, but drive engagement and content production to make each episode count. The platform has helped us in significantly scaling up production and being more strategic in the type of content we produce, while also helping us increase our content development in other formats as well. Review collected by and hosted on G2.com.

Casted Reviews & Product Details

Casted is the only content marketing platform built to empower marketers to access, amplify, and attribute their podcast content to fuel their content marketing strategy. With Casted, marketers can harness the power of conversation to create rich, relevant, expert-driven content that serves a purpose and delivers results. Leading companies with brand podcasts, including Drift, Sumo Logic, and LogicGate, trust Casted’s platform to amplify the conversations as central parts of their marketing strategies. Based in Indianapolis, the company is backed by High Alpha Capital, Elevate Ventures, Tappan Hill Ventures and more. Learn more at casted.us or Twitter @gocasted.

Seller

Casted

Discussions

Casted Community

Languages Supported

English

Product Description

Casted is the first and only marketing platform for branded podcasts, empowering showrunners to unlock the full potential of each episode. Manage, Activate, and Measure podcasts from end-to-end. Engage an audience, improve sales alignment, and quantify podcast value with metrics that matter to brands. Learn more at casted.us or on Twitter @gocasted.

Overview by

Sarah Baron

Pricing

Pricing provided by Casted.

Starter Package

Starting at $12,000.00

Per Year

Pro

Starting at $24,000.00

Per Year

View More Pricing Information

Top-Rated Alternatives

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Casted Media

The Managed Content dropdown will take you directly to where your Collections (shows) and Items live. From here, users can click into a show and work within the episodes to create one-click clips and key takeaways, custom embeddable or stand-alone videograms and audiograms, grab your automaticall...

You can't make significant strategy decisions without really great data. And with Casted, that's precisely what you get that you cannot get anywhere else. Casted goes far beyond downloads, but we ensure that you can still get the data that you have been tracking because consistency is key when gr...

Casted Demo - Do you know who is listening?

Casted goes far beyond what we've ever known before in the world of video and audio marketing. We enable our users to see which accounts are finding and consuming your content. Marketing, Sales, and Customer Success all find rich value in the data delivered. What makes this better? If a contact i...

Casted Demo - Easy to understand analytics

Casted makes finding the data you need to fuel your content and marketing strategies easy. You can see where your traffic originates and how they consume content to adjust your dissemination process. And even better than that? You can easily identify the themes that resonate most with your target...

We all hope that our audience wants to consume more of our content, becoming loyal followers and evangelists for our Brand. Help them consume more with Custom Playlists.

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Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

7/5/2023

"Innovative platform for podcasting - help generate reusable content across media"

5/5

What do you like best about Casted?

Build in features to engage your audience such as:

* highlights (allow audiences to jump to specific sections)

* transcript (human and AI that increase your SEO as well as allow you to capture your podcast content easily)

* creation of audiogram / videogram of highlighted sections that makes it super easy to reuse the content in small and consumable ways

* highly engaged team that soaks in your suggestions and continue to improve the platform Review collected by and hosted on G2.com.

What do you dislike about Casted?

Nothing is perfect to start; however, the Casted team quickly responds via support tickets or contacts. They welcome and take feedback on how to improve all the time, and the support experience is one of the best in the industry. Review collected by and hosted on G2.com.

Nate S.

Head of Community

Small-Business (50 or fewer emp.)

4/7/2023

"Justify your podcast with ROI"

5/5

What do you like best about Casted?

I love how I can track all of our metrics for all of our shows in one easy place and they make publishing a breeze.But what I love the most, is as someone who's role is tied to revenue, I can check out what organizations are listening to our podcast and then work to build sales momentum within those. Talk about a home run! Review collected by and hosted on G2.com.

What do you dislike about Casted?

We had a few hiccups early on combining our SEO strategy with the pages Casted spins up for shows. We want podcast traffic to blog posts to add to our overall SEO strategy. We were able to work out a custom solution but that was a hurdle early on. Review collected by and hosted on G2.com.

Response from Kate DeGroot of Casted

edit

Hey Nate! Thanks so much for your feedback about Casted. Thanks to your suggestions, we have some new functions in development to make your SEO strategies come to life within Casted!

Jon M.

Chief Content Creator

Small-Business (50 or fewer emp.)

1/19/2023

"The only way to amplify your video and audio podcasts"

5/5

What do you like best about Casted?

The Casted UI is full of features that allow us to promote our podcasts quickly and socially. From creating transcript clips and sharing them using video/audiogram templates already provided to a fully customizable website for our podcast items or collections. Review collected by and hosted on G2.com.

What do you dislike about Casted?

I honestly can't think of anything I dislike about Casted. It does everything I need it to do providing my listeners with a better overall listening experience thanks to Casted. Review collected by and hosted on G2.com.

What problems is Casted solving and how is that benefiting you?

Casted solves the problem of entrepreneurs that are doing everything themselves. Not enough time or we are spending too much time trying to promote our content socially. Typically I spent about 2 hours a day, creating highlights of podcasts and then posting them socially. Casted allows me to fully host my podcast or integrate with an existing RSS feed. From there, I highlight the transcript or quote I'd like to share, Click create, share with a link, download, or even embed it. Casted probably saves me six (6) hours a week preparing and sharing my content socially. Review collected by and hosted on G2.com.

Julian A. L.

Member

Small-Business (50 or fewer emp.)

1/18/2023

"Casted is an ideal repository to upload, search and distribute content to be tracked back to ROI"

5/5

What do you like best about Casted?

The ability to take existing audio and video content and have it transcribed immediately enables multiple functions within our organization to distribute content that typically would live in a silo. Marketing, sales, and customer experience teams now have access to the same thought-leading content that can unlock new business and grow existing partnerships. Review collected by and hosted on G2.com.

What do you dislike about Casted?

To use Casted to the fullest extent, we need to build a team internally or hire an external team to fuel our content engine. It's a great problem to have because once we get the right content engine in place, we'll be able to expand the life of each piece of content we create. Review collected by and hosted on G2.com.

Kira S.

Senior Marketing Coordinator

Mid-Market (51-1000 emp.)

1/18/2023

"Powerful tool for small marketing team with big dreams"

4.5/5

What do you like best about Casted?

As a content creator, I love the ability to take long form content and make it digestible for all types of consumption with written and visual aspects. Their automated transcription adds a needed accessibility while also supporting our SEO. I love that when sharing individual clips or sections from a longer form video or podcast, I can cater to my audience. They will receive the clip, the long form video, the other short clips, a transcript, and ways to contact other people while still answering their questions quickly and efficiently. Review collected by and hosted on G2.com.

What do you dislike about Casted?

The least helpful part of Casted just comes with the growing pains as a start-up. Sometimes there is something a little off or not working properly and I have to contact their support team. However, they usually are quick to respond and help with the issues! Other than the fact that it is a powerful tool and takes some time to understand how to maximize, most of the tool is pretty intuitive which is helpful even when problems do arise, sometimes it is possible to make a bandaid fix while the issue is with the support team. Review collected by and hosted on G2.com.

What problems is Casted solving and how is that benefiting you?

The main problem that Casted solves for me and the company is allowing for greater amplification. Since I am a sole producer at my company, greater amplification allows for the content created to get more use before it becomes stale. That way, I can have some breathing room and focus on other aspects of my role rather than constantly producing content that might only get sent out in one way on one platform. Casted brings the power of a larger content team to the single producer. Now that we have been using Casted for a while, the insights and data are incredible. Initially, Casted was mostly a tool for content amplification but now we are actually using Casted to make informed marketing decisions throughout all aspects of the team and organization. Review collected by and hosted on G2.com.

Kelly M.

Director, Marketing

Mid-Market (51-1000 emp.)

2/24/2023

"Could not run our podcasts without Casted!"

5/5

What do you like best about Casted?

The Casted platform is intuitive and makes it easy enough for any marketer to upload, edit and publish episodes. The amount of customization available is helpful, too.

Beyond the tool itself, our customer success team is incredibly knowledgeable and always willing to jump in to help or provide feedback. Review collected by and hosted on G2.com.

What do you dislike about Casted?

I can't think of any downsides I have personally come across with Casted. Review collected by and hosted on G2.com.

Stephanie C.

VP of Marketing

Small-Business (50 or fewer emp.)

1/19/2023

"Great Platform for Amplifying Podcast Content"

4.5/5

What do you like best about Casted?

The Casted platform is extremely easy to use for hosting and maximizing the use of podcast content. It allows marketers to take the content and repurpose it for other channels and teams. Review collected by and hosted on G2.com.

What do you dislike about Casted?

To really get the most benefit from the Casted platform, you need to have an internal team that can commit to using the platform to amplify your content or you can engage their team from a service perspective. Review collected by and hosted on G2.com.

Zac D.

Principal

Mid-Market (51-1000 emp.)

1/19/2023

"Casted will help you take your show to the next level"

4.5/5

What do you like best about Casted?

Casted has made our product, deployment and promotion so much easier. We would need a full-time team to get the benefits that Casted gives us in one platform. Review collected by and hosted on G2.com.

What do you dislike about Casted?

The price jump from a typical podcast hosting platform is quite high. However if you compared that to human costs for the outputs, it's a deal. Review collected by and hosted on G2.com.

Ola J.

Marketing Director

Small-Business (50 or fewer emp.)

3/29/2023

"Great people, great product, great experience"

5/5

What do you like best about Casted?

There are no downsides to Casted, working with the team is an utter joy. Review collected by and hosted on G2.com.

What do you dislike about Casted?

No real downsides. It's a solid product. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

1/18/2023

"Casted is cool"

3/5

What do you like best about Casted?

Metrics! The amount of data within Casted's platform is awesome for marketers and beyond. Review collected by and hosted on G2.com.

What do you dislike about Casted?

The customization for the landing pages & assets Casted creates is basically non-existent. If brand consistency is super important to you, this becomes a problem. Review collected by and hosted on G2.com.