G2

Cristian N.

Small-Business (50 or fewer emp.)

4/3/2023

"Marketing Mix Modeling made easy"

5/5

What do you like best about Cassandra?

I've been doing Marketing Mix Modeling for over 2 years now, tested many different libraries and tools but with Cassandra it was a no brainer. You can get up and running in a matter of minutes, train your models in cloud and get back when the results are ready.

Clear and easy to use Interface makes it understandable even to non-technical shareholders.

It not only made me save so much time but actually provided me with better results that doing it manually all on my own. Review collected by and hosted on G2.com.

What do you dislike about Cassandra?

At the time of writing this the only key thing missing from it are integrated ETL pipelines but the team is already working on them so it's just a matter of time till they are available. Review collected by and hosted on G2.com.

What problems is Cassandra solving and how is that benefiting you?

Allocate Marketing Budget in a Scientific Way, rather than based on marketers' personal experience.

Accurate and Complete attributions (including even Offline Channels) through Marketing Mix Modeling.

Turning MMM from something that required months of work and thousands of dollars to a technology that everyone can use and get results in hours, not months at a fraction of the cost. Review collected by and hosted on G2.com.