![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research") AM Verified User in Market Research Small-Business (50 or fewer emp.) 7/27/2026 "Completely overhauled our data analysis process" 5/5 What do you like best about Caplena? I really like how Caplena makes it quick to see key themes in large, unstructured datasets without having to read through it all ourselves. I like that we can suggest our own themes and questions to consider, as well as exploring themes that we might not have identified ourselves. We know we can rely on the insights it provides because it's based on data we've given it, unlike other AI software that might pull in external information. I appreciate that it's not as subjective as using a human analyst would be. It's easy to interrogate the data, whether asking simple questions or more conceptual one that look across multiple themes. Caplena saves our team a lot of time and has completely overhauled our research process. We're now able to do everything in one system, making it more reliable and objective, and it allows everyone to access the same project at the same time. The code frame generator works really well, and the auto translation of comments saves us a lot of time on multi-market projects. Review collected by and hosted on G2.com. What do you dislike about Caplena? It would be useful to be able to cross-tab our data, using variables that have been coded - currently we have to export the data and set this up manually. Maybe a slightly better UI within the data tables. Review collected by and hosted on G2.com. What problems is Caplena solving and how is that benefiting you? We find that Caplena quickly identifies key themes in our data, saves us weeks of setup and analysis, and provides more objective insights than human analysts. Review collected by and hosted on G2.com. Show More Response from Barbara Houdayer of Caplena [Editedit](https://www.g2.com/survey_responses/caplena-review-13169090/official_response/edit) Thanks for your feedback! We love hearing that you've completely overhauled your data analysis process. We really appreciate your comments regarding cross tabbing and UI in the data tables. It would be fantastic if you could reach out to support[at]caplena.com (or directly in the app) so we can hear more details. We'd love to assist you, or take your suggestions for consideration in our future roadmap. In the meantime, we'd like to share 2 solutions related to cross tabbing within Caplena. 1. Have you tried the Topic Breakdown insight element? It compares topics across segments, brands, or regions to identify trends and significant differences. https://docs.caplena.com/insight-and-reports/insight-elements/topic-breakdown-heatmap 2. Have you tried Smart Columns? Create new columns with formulas, mapping or LLM prompts to transform and augment your data to generate more, deeper insights from your your dataset. https://caplena.com/en/blog/smart-columns-magic-feedback-analysis We hope these suggestions will be useful, and look forward to connecting with you. Greetings from Zurich 🇨🇭 Current UserValidated ReviewerSource: Organic See what 54 reviewers think of Caplena 4.5 out of 5 · Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/caplena/reviews)