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Key highlights include its user-friendly interface, ability to customize posts for different platforms and the content calender used to schedule the Ad-Posts
Below the reasons why I like Buffer
1.We can schedule a single post and then customize it for each platform, optimizing content, links, and hashtags for each audience.
2.A clear, visual calendar view helps users see and organize their planned posts across all connected social media accounts.
3.A mobile app for both iOS and Android allows you to schedule and manage your social media accounts on the go
4.For teams, Buffer offers features like inviting unlimited collaborators and assigning roles and permissions, which helps in keeping everyone aligned. Review collected by and hosted on G2.com.
I dislike Buffer mosstly regarding its limited analytics, high pricing for advanced features, and occasional performance issues.
1. analytics and reporting tools are insufficient, especially when compared to native platforms or other social media management tools
2.cost burdensome when we need to manage multiple social accounts or access advanced features
3.tools available for engaging with their audience are basic Review collected by and hosted on G2.com.
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Buffer helps with platforms that are a bit less utilized, such as Blusky. I can use it for Instagram and Facebook easily. I like that I can save unlimited drafts until I can queue them.
Customer support has always been helpful when there are glitches, although sometimes, when there are upgrades, it gets glitchier than I'd hoped. It is easy to integrate with mainstream social apps and newer ones like Blusky Review collected by and hosted on G2.com.
Buffer is great in general, but I have trouble squinting at the screen for the calendars. It's not clunky or anything like that, I just think the calendar display could be better. I really have no other complaints. It's really easy to use if you're used to using social media software. Getting set up is easy as well. I've never used customer support, to be honest. But I use this all the time. Review collected by and hosted on G2.com.
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What I genuinely love most about Buffer is how simple and clean it makes everything.
It takes the overwhelming feeling out of social media management. You get this beautiful, easy-to-use content calendar where you can quickly see the entire week ahead. That way, you can step back, plan your content, and then the app just reliably takes care of the posting for you.
For me, that simplicity and the ability to schedule things out in bulk is a total time-saver—it lets me actually focus on creating good content instead of constantly fiddling with different platforms. Review collected by and hosted on G2.com.
The primary downside of Buffer is its simplicity—it lacks the advanced features found in competitors.
The main complaints are:
Limited Engagement & Listening: It doesn't offer robust tools for social listening (monitoring brand mentions across the web) or a unified inbox for quickly managing all comments and replies.
Basic Analytics: The reports are often considered too shallow for large teams that require in-depth competitive or custom reporting.
Cost for Scale: The pricing can get expensive quickly if you manage a large number of social accounts. Review collected by and hosted on G2.com.
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I appreciate how easy it was to set up Buffer as it seamlessly integrated with all my Facebook, Meta, LinkedIn, and Instagram profiles. This ease of integration really simplified my workflow. I find the capability to schedule posts across multiple platforms at once extremely beneficial, saving me a lot of time and effort. Buffer allows for individual date and time settings for each post, which is very helpful for targeting specific audiences without having to manually manage each post. The user interface contributes to a smooth experience, enabling efficient management of my social media activities. These features collectively enhance my productivity and provide a streamlined approach to managing social media content. Review collected by and hosted on G2.com.
I dislike the user interface of Buffer, as it could be more interactive. Review collected by and hosted on G2.com.
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The tool is very useful in managing the SM posting activity, It reduces human presence and it works as per the scheduled timeline. We use this tool very frequently and is easy to implement for any Digital Marketing person Review collected by and hosted on G2.com.
Nothing major. It could be more benefitials if more options are added Review collected by and hosted on G2.com.
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This reviewer was offered a nominal gift card as thank you for completing this review.
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The most liked thing about Buffer is to add and integrate all of the social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more, which resolved my login issue every time, scheduling the post to individual platforms, tracking the post report, and checking the analytics of monthly, weekly, yearly, and more. Review collected by and hosted on G2.com.
The dislike about this platform called Buffer is to the customer support. Once upon a time I was adding my client social media platforms to Buffer admin panel and i was in India and the client account was from USA. I have faced alot of issue by linking the accounts that time till customer supported me. Review collected by and hosted on G2.com.
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Buffer's standout feature is its incredibly intuitive and streamlined scheduling platform, allowing users to effortlessly plan and automate their social media content across multiple networks with remarkable ease and reliability. Review collected by and hosted on G2.com.
While excellent for scheduling, Buffer's analytics and reporting capabilities are somewhat basic compared to more comprehensive and in-depth social media management platforms. Review collected by and hosted on G2.com.
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I love that it has a clean, intuitive interface that’s easy to pick up even for beginners, which is great for me, who is a one-man team and it saves time for me to figure out the UI. Review collected by and hosted on G2.com.
posts sometimes fail to send or get stuck, or they have to manually retry, which isn't as fun Review collected by and hosted on G2.com.
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It is very user friendly no matter the person's experience with these type of social media scheduling platforms. Review collected by and hosted on G2.com.
There are improvements all the time but I wish there was more in depth analytics with all the connection types. Review collected by and hosted on G2.com.
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Buffer application is user freindly,easy to use and affordable. Using Buffer it has been a great experience managing all our social media accounts in one place. Buffer enable us to publish and schedule in all our major platforms such us Facebook ,X and Pinterest. Buffer technical support team has to the best in the market. Review collected by and hosted on G2.com.
Using Buffer ,its impossible to post to our instagram account. Review collected by and hosted on G2.com.
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Pricing provided by Buffer.