What I like best is having transactional email and marketing campaigns in the same platform — I don't juggle two tools or two contact lists. The free/low tiers are genuinely usable, so it scaled with me instead of forcing an upgrade early. Deliverability has been solid, the automation workflows cover my newsletters and follow-ups without custom code, and as an EU-hosted service it fits my GDPR requirements cleanly. The contact segmentation is straightforward once set up. Review collected by and hosted on G2.com.

The template editor feels rigid once you want something beyond the standard layouts — I've had to fight it a bit to get emails exactly how I wanted, and fine styling isn't always intuitive. The rebrand from Sendinblue to Brevo also meant relearning parts of the UI that had moved around. And on the lower tiers the daily sending limit can be a constraint if you send in bursts rather than spreading volume across the day. None of it is a dealbreaker, but they're the rough edges I've actually hit. Review collected by and hosted on G2.com.