Brandwatch Consumer Intelligence Reviews & Product Details

What I appreciate most about Brandwatch Consumer Intelligence is how it transforms vast amounts of unstructured data into clear, actionable insights. The platform’s comprehensive social listening, along with its robust segmentation and sentiment analysis features, makes it significantly easier to gain a genuine understanding of consumer behavior and market trends.

I also highly value the platform’s flexibility, whether I’m building tailored queries or designing dashboards that effectively communicate insights to various stakeholders. Additionally, the support and training team is exceptional—they are responsive and knowledgeable. Review collected by and hosted on G2.com.

One drawback of Brandwatch Consumer Intelligence is that, because the platform is so powerful and comprehensive, there can be a learning curve at first—particularly when it comes to creating advanced queries or fully customizing dashboards. In addition, certain types of analysis require manual adjustments, like optimizing queries or building categories, to reach the highest level of accuracy. This process can be time-consuming for those who are new to the platform. However, once you become comfortable with the system, this flexibility actually turns into one of its greatest strengths rather than a limitation. Review collected by and hosted on G2.com.

Brandwatch stands out for its powerful social listening capabilities and its deep data coverage across multiple platforms. Being able to track brand mentions, sentiment, trends, and audience conversations in real time is extremely valuable. I also appreciate how highly customizable the dashboards are, and how the data visualizations make it easy to present insights to stakeholders in a clear, confident way. Review collected by and hosted on G2.com.

The platform has a noticeable learning curve, especially for new users, because of the depth of its features and the complexity of building queries. Pricing can also be challenging for smaller teams, and some reports still require manual refinement to filter out irrelevant mentions and reduce noise in the data. Review collected by and hosted on G2.com.

Brandwatch is an incredibly helpful tool when it comes to finding content online and being able to analyze it. It is fairly user friendly and straight forward, but there is always a support team member at the ready when you need help, and that has been my favorite part Review collected by and hosted on G2.com.

Often times, there are comments or content that is missed. I have found even when we have a linked account, some of the mentions will slip through and not display on Brandwatch. I have also run into issues with the sampling percentage, which is more annoying than anything else (like c'mon I need those mentions!) Review collected by and hosted on G2.com.

We’ve been using Brandwatch for almost 10 years, and it continues to perform exceptionally well. The platform is very intuitive and easy to use, even for new team members. Over time, it has remained an industry leader, consistently evolving while keeping the core user experience simple and reliable. Its dashboards, query capabilities, and reporting features make it a strong tool for daily monitoring and strategic insights Review collected by and hosted on G2.com.

The main challenges are related to coverage, some smaller pages or niche sources are not always captured automatically. The good part is that support is responsive, and they can usually add them upon request. Another area for improvement is filtering: it would be great to have more advanced ways to reduce noise in query results. Lastly, I believe the platform could benefit from deeper AI integration to automate more analysis and insight generation. Review collected by and hosted on G2.com.

Boolean queries are available, covering overall channels, languages, and countries. However, geo-location is not accurate due to platform restrictions on releasing user's location. Since it is our global tool for social listening among brands and that feeds our internal app with content, I use it on a weekly, almost daily basis. Review collected by and hosted on G2.com.

Unable to open multiple windows in the same access, resulting in a lot of back and forward navigation when performing repetitive tasks. Missing to collect open UGC TikTok data, but I believe that it could also be a platform problem, since I don't know if TT is releasing all their content through API. Additionally, sentiment analysis is poor, as it contains too much neutral content, which seems to be based on English translations rather than being custom-built for NLP according to the respective language. A better way to filter content based on location, for example, brand content from the USA is always collected on CAN queries. The same for Latin America, a lot of repetitive content that belongs to another country. Filter location on query and also on boolean queries, not working so good so far. Categories segmentation and alerts layout could also be better, either easy to build or bring more information to be in the alert content. Ideally, the alerts should bring an AI resume (also to be available via API) to better group and summarize alert results Review collected by and hosted on G2.com.

It has a lot of great features that we use including social media management, consumer intelligences, scheduling, listening and more. It's really easy to use and it was easy to switch to from our previous software. Review collected by and hosted on G2.com.

Not a whole lot! Making sure we use it to its full potential due to all its features would be the only think I can think of. Review collected by and hosted on G2.com.

The Brandwatch Consumer Intelligence platform is very comprehensive, offering a wide range of features that meet various needs, not leading me to look for other providers. The tool stands out for its intuitiveness, making configuration and use uncomplicated. It is highly useful for monitoring social networks, brands, and competitors, as well as helping in crisis management and providing better results and insights to clients. I value the tool's ability to consume and build complex queries using Boolean logic, which enhances the collection of valuable information in the world of social networks. The tool has remarkable power and is ideal for various contexts, being both powerful and versatile. Review collected by and hosted on G2.com.

I have no comment Review collected by and hosted on G2.com.

What I appreciate most about Brandwatch Consumer Intelligence is how easily it helps me surface and analyze online conversations. The platform does a great job pulling relevant content together and presenting it in a way that makes exploration feel intuitive rather than overwhelming. Even when I’m working through more complex queries or deeper analysis, the interface stays straightforward and the support team is incredibly responsive. Knowing I can get quick help whenever I hit a snag has made the entire experience smoother and more reliable. Review collected by and hosted on G2.com.

The main pain point I’ve run into is around coverage gaps. Every now and then, certain mentions or pieces of content don’t show up in the dashboards, even when accounts are properly connected. It doesn’t happen constantly, but it’s noticeable enough to occasionally interrupt workflows. The sampling limitations can be frustrating for the same reason — when I'm trying to assess conversation volume or trend movement, I really want the full picture. These moments don’t break the experience, but they do stand out when accuracy matters. Review collected by and hosted on G2.com.

Brandwatch provides me with detailed insights thanks to its advanced Boolean search and AI (Iris). I particularly appreciate the pre-built dashboards setup, which make analyzing large data sets much more manageable. The platform enables me to monitor real-time conversations, gauge consumer sentiment, and spot emerging trends effortlessly. Review collected by and hosted on G2.com.

Occasionally, the sentiment analysis may misinterpret nuanced or multilingual posts. Review collected by and hosted on G2.com.

I like that Brandwatch gives access to a huge amount of data from many online sources like social media, blogs, and news sites. It helps you see what people say about your brand or topic all over the internet. The AI tools are also very useful, they can analyze images, group topics, and find insights fast. Also I like that the search can be done in real time. Review collected by and hosted on G2.com.

I feel like at the first glance the interface looks complex for new users, with many tools and settings to learn. Even though I tried to find many times on the platform, I can't find age demographics of keyword search, and I think besides gender demographics age demographics data is also a very important insight. Review collected by and hosted on G2.com.