Most AI-powered B2B tools just slap a chatbot on the side and call it innovation. This felt different in that the assistant can actually do things across the platform, not just answer questions about it. I can give it a fuzzy request and it will run the search and then summarize the results back to me.

It’s becoming a genuine part of how I work, rather than a novelty I tried once and moved on from. Another thing worth mentioning, and it’s still fairly new, is the LLM monitoring. Being able to track whether our brand shows up when someone asks ChatGPT or Perplexity about our category was something I didn’t know I needed until I saw where we ranked. It has shaped part of our content strategy for this year. Review collected by and hosted on G2.com.

The product has been moving fast, which is mostly good, but it also means some features occasionally feel a step ahead of the documentation. A couple of times, I noticed something new in the UI before there was a help article explaining it. When I asked, support quickly filled the gap, so it never blocked me, but I’d still like the docs to keep pace. Review collected by and hosted on G2.com.