Christopher M.

Mid-Market (51-1000 emp.)

12/22/2023

"High-quality lead-gen channel"

5/5

What do you like best about Boomerang?

As a BDR, I look forward to the monthly Boomerang leads, as those are past champions/power users of our product who understand our product well. Boomerang does a great job in surfacing the champions who have moved to ICP companies right to our Salesforce and Slack, also including the past relationship context which simplifies the amount of research I’d have to do otherwise. Additionally, I've seen significantly better open and reply rates with the Boomerang leads. This efficiency is not just a time-saver but also boosts the overall productivity of our sales process. Review collected by and hosted on G2.com.

What do you dislike about Boomerang?

Sometimes the account matching fails due to multiple accounts of the same name in our CRM. This issue seems to be fixed in their most recent update. Review collected by and hosted on G2.com.

Boomerang Reviews & Product Details

Boomerang AI agents are designed for B2B sales and marketing teams to unlock the untapped potential of their champion networks. It empowers these teams to easily identify, engage, and activate internal and external champions to facilitate warm introductions to target accounts. By providing tools to nurture these relationships and streamline the introduction process, BoomerangAI offers a cost-effective and higher-converting alternative to traditional outbound and ABM strategies, leveraging a company's unique IP for sustainable growth.

Seller

Boomerang

Discussions

Boomerang Community

Languages Supported

English

Product Description

Boomerang AI automates identifying your best customer advocates and reaches out to them to build pipeline. Generate verified customer job change leads and warm intros every week.

Overview by

Shankar Ganapathy (Turn Happy Customers Into Sales Pipeline)

Value at a Glance

Averages based on real user reviews.

Perceived Cost

$$$$$

View More Pricing Information

Top-Rated Alternatives

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Boomerang Integrations

(5)

Integration information sourced from real user reviews.

Boomerang Media

Boomerang Demo - Contact Tracking: Generate warm leads by tracking when your customers change jobs and automating next steps

Effortlessly identify the most valuable contacts within your CRM, and actively track them for job changes. Rank them in terms of relevance and add them to sales sequences and marketing campaigns to maximize pipeline generation.

Boomerang Demo - Account Tracking: Be on top of ICP job movements in your existing customers and target accounts

Automatically create new contacts for missing buying group members in your target account within your CRM. Maintain contact updates for new hires and promotions and integrate them to sales and marketing plays.

Boomerang Demo - Warm Intros: Get your biggest customer advocates to refer you to their past colleagues in your ICP

Auto-generate a network graph of high-value customer contacts, employees, partners, and investors. Discover warm intro paths to target accounts and buyers and automate the introduction workflows.

Boomerang Demo - Auto Org Charts: Automatically generate org charts and keep them up-to-date for all your enterprise accounts

Effortlessly arrange your CRM contacts into an org chart and label them as champions, detractors, etc. Enable asynchronous team collaboration within the org chart.

Boomerang Demo - CRM Data Quality: Auto-create or update contacts in your CRM based on job moments

Update/enrich your CRM with new contacts for customers when they change jobs. Flag the previous contacts as no longer valid, ensuring accurate and up-to-date information.

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Miranda v.

Enterprise Sales Development Representative

Mid-Market (51-1000 emp.)

6/30/2025

"Boomerang is a GAME CHANGER"

5/5

What do you like best about Boomerang?

The concept of Boomerang is brilliant - connecting sales teams with the warmest leads you have, automatically.

Without having to do a thing, I now receive notifications telling me when my prospects have changed companies, what level of conversation we've had with them, and if they've been previous users of our tools.

Boomerang is the reason I landed a meeting with one of my best Tier 1 accounts (40B revenue). Couldn't say enough good things about this tool! Review collected by and hosted on G2.com.

What do you dislike about Boomerang?

I wished I could get more leads through the tool! Of course, this is completely out of Boomerang's hands and all depends on your prospects and account list. So far, the leads I *have* received have been quality. Review collected by and hosted on G2.com.

Sydney M.

Director of Sales Development

Mid-Market (51-1000 emp.)

5/9/2025

"Stellar lead conversion and support"

5/5

What do you like best about Boomerang?

The Boomerang team provides exceptional support, and is always all hands on deck to help out.

The job change tracker has been effective when prospecting, and has secured us many meetings this way. Super easy for my sales team to get these leads and take action quickly. Review collected by and hosted on G2.com.

What do you dislike about Boomerang?

Nothing I can think of at this time! Everything has been smooth sailing. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

3/10/2025

"Helps me stay on track!"

5/5

What do you like best about Boomerang?

I like the fact that i dont have to keep a constant eye on leads, I can just trust that boomerang are able to have up to date leads which tell me who has jumped to another company, which may be a target account fo rme Review collected by and hosted on G2.com.

What do you dislike about Boomerang?

All good on my side, no issues whatsoever. Review collected by and hosted on G2.com.

What problems is Boomerang solving and how is that benefiting you?

Boomerang.ai has honestly been a game-changer for me. It automatically tracks job changes and syncs with Salesforce, bringing in fresh leads every month without me having to do any of the manual work. What I love most is how it filters leads based on my Ideal Customer Profile (ICP) and gives me insight into any past relationships, making outreach so much easier.

The integration with Outreach has been a huge time-saver, letting me automate follow-ups without missing a beat. And the Boomerang team has been great—super responsive to feedback and quick to make updates when needed.

Overall, Boomerang has solved the challenge of staying on top of job changes and helped me target the right people at the right time. It's made my outreach efforts much more effective and efficient Review collected by and hosted on G2.com.

Luke B.

Sales Operations Specialist

Mid-Market (51-1000 emp.)

3/11/2025

"A solid tool for boosting your outbound pipeline"

5/5

What do you like best about Boomerang?

Boomerang was the only tool we found that could alert account owners when previous champions moved into one of their accounts. Review collected by and hosted on G2.com.

What do you dislike about Boomerang?

The only thing that comes to mind is they don't have a stand alone tool, meaning everything is in Salesforce. This isn't necessarily bad, but it relies strictly on the reporting mechanisms you've set up in your Salesforce instance. It'd be nice if they had their own dashboard or interface alongside the Salesforce integration. Review collected by and hosted on G2.com.

Guido G.

Small-Business (50 or fewer emp.)

10/16/2025

"Easy to Use with Plenty of Information"

3.5/5

What do you like best about Boomerang?

Ease of use is a big plus, information available Review collected by and hosted on G2.com.

What do you dislike about Boomerang?

Procing is a little bit higher than other solutins Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

3/14/2025

"Creating a seamless new revenue channel by turning past relationships into future deals."

5/5

What do you like best about Boomerang?

It helps us to identify the recent job changes and creating a seamless new revenue channel by turning past relationships into future deals. Review collected by and hosted on G2.com.

What do you dislike about Boomerang?

Boomerang offers a user-friendly interface and helpful insights, but sometimes we have encountered issues on the integration side. Sometimes data mismatchs. Overall they are doing really great. Review collected by and hosted on G2.com.

What problems is Boomerang solving and how is that benefiting you?

Boomerang automates job change tracking and integrates seamlessly with Salesforce, delivering fresh, high-quality leads every month.

Leads are filtered based on your Ideal Customer Profile (ICP), ensuring they are highly relevant. Additionally, Boomerang provides visibility into past relationships, making outreach more personalized and effective.

Boomerang integrates with Outreach.io, enabling automated enrollment and follow-ups, saving reps valuable time and ensuring consistent engagement. Review collected by and hosted on G2.com.

Mathew L.

BDR Team Lead - Emerging Markets & Technologies

Mid-Market (51-1000 emp.)

5/8/2025

"Great tool for lead gen!"

4.5/5

What do you like best about Boomerang?

Working with the Boomerang team has been an extremely intimate experience. It saves our reps a ton of time & has lead to a significant bump in net new opportunities. Review collected by and hosted on G2.com.

What do you dislike about Boomerang?

Nothing I can think of it's been smooth sailing! Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

4/27/2025

"Boomerang Review"

5/5

What do you like best about Boomerang?

Boomerang Discover helped us increase contact coverage across our accounts. From an average of 1–2 contacts per account, Boomerang enriched missing calendar contacts our teams had already met - boosting that number to 7+ per account (for those enriched), including decision-makers like C-Suite and VPs. The process was smooth and the support team was proactive. Review collected by and hosted on G2.com.

What do you dislike about Boomerang?

Nothing as such - the process has been ok Review collected by and hosted on G2.com.

Matthew B.

BDR

Mid-Market (51-1000 emp.)

3/11/2025

"Great idea to expand business"

4/5

What do you like best about Boomerang?

The best prospects are people who have used your product in the past, Boomerang makes it easy to find and engage those folks :) Review collected by and hosted on G2.com.

What do you dislike about Boomerang?

Some of the data in the CRM was a bit messy Review collected by and hosted on G2.com.

Akshaya R.

Founding SDR

Small-Business (50 or fewer emp.)

10/8/2024

"High quality job change leads"

4/5

What do you like best about Boomerang?

Boomerang delivered high-quality leads to us, and in less than 2 weeks, I got 2 meetings & overall 12% reply rate! Thank you Rishab & team for this! Review collected by and hosted on G2.com.

What do you dislike about Boomerang?

They're doing a good job so I don't have anything to comment here Review collected by and hosted on G2.com.