What I like most are the statistics menu. They give me a glimpse on everything, and the statistics are very detailed. I can see send stats for all the projects I have in one place, and I can also see statistics for single campaigns or single transactional emails. Stats are displayed instantly, no need to wait for performance reports. This helps with optimizing email content. The bounce rate and the click rate are really nice to see. Compared to other tools, I can see the bot clicks better, so I know what clicks are real ones and what clicks came from bots or spam filters. The design system capabilities are really great, one of the best on the market right now. I set up the design system once and use it for all my products with different colors, primaries, and secondaries. When we introduce a new product line with a completely new design, I can just recolor the templates and rearrange the structure instead of creating a new design system from scratch, based on the old one I already had, which is really great. I also like the automations I can build with a visual flow builder, similar to other ESPs, but I have the capability to create automations through webhooks, which is the basis for transactional and triggered emails that come from our website or products rather than from within BlueFox Email. I think the webhook-based automations are more valuable day-to-day, but the design system is also valuable. I built a welcome/onboarding automation for new SaaS users, triggered by events in the application. One email uses a lot of dynamic blocks, and the triggers from the application fire the dynamic blocks within that email template. It saved a lot of time to set it up as one email instead of multiple ones, because this way it's easier to optimize and easier to edit later. I can send through Amazon SES, so I don't need to adhere to a major ESP for email sending, and I get control over my IP address and sending reputation. The price and the control over sending were big reasons I switched from Mailchimp and HubSpot. Once the design system was in place, the setup was pretty easy. It's a new tool and I can see it getting better over time. It's really great for what it does, sending out emails for SaaS products. They provide solid support via email, they were able to modify one of my automations, also the devs were very welcoming of bug reports - it turned out it was not a bug but me. Review collected by and hosted on G2.com.

I find contact management is not 100% best in BlueFox Email. But it changes, it upgrades from time to time and I can see the curve of getting better.

I found the design system setup was not easy. It needed one or two days of work on the new email blocks and the design itself. I had to copy the design from Figma manually. But then setup is pretty easy. Review collected by and hosted on G2.com.