G2

STEVE S.

Business Development Consultant

Consulting

Mid-Market (51-1000 emp.)

8/20/2026

"Flexible, AI-Driven Workflow Automation That Fits How Your Organization Operates"

5/5

What do you like best about Blue?

Blue is not a typical project management platform. Instead, I see it as a business process management platform that lets you design systems around the way an organization actually operates.

It’s flexible enough to customize around almost any business workflow that requires keeping records structured, organized, and easily accessible.

Its combination of built-in automation, email-to-record capabilities, custom data fields, and deeply integrated AI makes it possible to take unstructured incoming information and turn it into organized, actionable records with little to no manual effort.

The way AI is being infused throughout Blue is unlike anything I’ve experienced in another platform. It doesn’t feel bolted on as a separate feature; it feels woven into how the platform actually works. For example, you can create AI fields that automatically populate based on your own custom prompts and data contained in other fields.

Combined with Blue’s automation capabilities, this opens up some extremely powerful possibilities for designing intelligent business workflows.

That flexibility is what makes Blue stand out for me. I can build processes around how an organization actually operates rather than trying to force those processes into a conventional project-management framework. Blue provides excellent value for the price. What I am paying for is not simply a project management tool, but a flexible business process management platform.

Blue can replace several separate tools that would otherwise need to be purchased, connected, and maintained independently.

The value becomes even stronger as you build more of your business processes inside the platform. Instead of paying for a collection of disconnected applications, Blue gives me a centralized system that can be adapted to many different operational needs.

Considering the capabilities, continued development, and increasing integration of AI, I feel the pricing is very reasonable for the amount of functionality and flexibility Blue provides. Review collected by and hosted on G2.com.

What do you dislike about Blue?

Since version 2 is still fairly new, some settings don’t seem to be fully optimized for mobile yet. I’d also appreciate automated prompts to install the PWA on mobile devices. Review collected by and hosted on G2.com.

What problems is Blue solving and how is that benefiting you?

Before Blue, incoming requests and information often required manual interpretation, organization, categorization, and data entry before they could become actionable. Blue helps solve that by giving me a structured system for turning unstructured information into usable business records.

For example, incoming requests can be submitted by email, automatically converted into records, categorized using custom fields, processed through automations, and enhanced with AI-generated data. Instead of manually reviewing an email and then recreating that information inside another system, much of that process can now happen automatically.

The biggest benefit is consistency and efficiency. Information enters the system in a standardized format, records are easier to find and manage, and far less time is spent on repetitive administrative work.

More importantly, Blue allows me to design the process around the business rather than forcing the business to adapt to the software. That has made it possible to centralize workflows that previously required multiple disconnected tools and manual steps. Review collected by and hosted on G2.com.