G2

Alessandra F.

Marketing Executive

Enterprise (> 1000 emp.)

12/15/2022

"Everything you need as a Marketer"

5/5

What do you like best about Bloomreach?

It's easy to learn how to use and comes with lots of support. It's got an intuitive interface but without sacrificing the depth of features and opportunities. It covers everything I need for digital marketing once it has been integrated with your site. Training is provided, campaigns are simple to design and the personalisation tools (Jinja) are excellent. Testing campaigns is straightforward and the level of detail you can achieve is far more advanced than other systems I have used. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

There are a few features that I never use, which could be my role but there are often multiple ways to achieve the same thing, so there's a lot of trial and error (and a little guidance) required to know which method is right for your specific product. I completed the user training course but I would've appreciated one that was specific to B2B and one that was more of an overview or a slimmed down version of the course. Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

Our communications with customers via emails and weblayers. It also provides excellent tracking of customer journeys and the ways they interact with both our product and the marketing around it. A large part of our product is the email newsletter so it also provides a large part of the product offering itself. A hub of customer data so that most of the information we need about our customers is in one place. Review collected by and hosted on G2.com.