---
title: Bitly Reviews
meta_title: 'Bitly Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 921 reviews by the users' company size, role or industry
  to find out how Bitly works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 921
  scale: '5'
date_modified: '2026-07-08'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Bitly Reviews
**Vendor:** Bitly, Inc.  
**Category:** [URL Shortener ](https://www.g2.com/categories/url-shortener)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 921
## About Bitly
Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action. Bitly&#39;s all-in-one Connections Platform empowers more than 5.7 million monthly active users and over 600,000 customers globally - people, influencers, brands, and businesses of every size - to use branded links, custom QR codes, and Landing Pages solutions as trusted platform for engaging their audience and delivering critical notifications, information, and experiences. Bitly is proud to be Certified™ by Great Place to Work®, the global authority on workplace culture and employee experience proven to deliver market-leading revenue, employee retention, and increased innovation.



## Bitly Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of Bitly, enjoying streamlined management and comprehensive features in one platform. (107 reviews)
- Users appreciate the **ease of use and link management** that Bitly provides, enhancing their link creation experience. (76 reviews)
- Users find Bitly&#39;s **ease of use and organized link management** to be invaluable for their teams. (73 reviews)
- Users appreciate the **easy data tracking and detailed analytics** provided by Bitly, enhancing their marketing strategies effortlessly. (55 reviews)
- Users appreciate the **seamless QR code builder** with excellent customization options for effective organization and tracking. (52 reviews)
- Tracking (52 reviews)
- Easy Setup (49 reviews)
- Users value the **efficient link management** of Bitly, enabling quick tracking and creation of professional-looking links. (48 reviews)
- Users love the **easy QR code generation** feature of Bitly, enhancing communication and marketing efforts effectively. (48 reviews)
- Time-saving (42 reviews)

**What users dislike:**

- Users find Bitly&#39;s **costly multiple domain options** frustrating, leading many to seek more affordable alternatives. (27 reviews)
- Users express frustration with **limited analytics** that complicate data access and hinder effective communication of successes. (26 reviews)
- Users are concerned about **link management issues** , fearing loss of links if they stop using Bitly&#39;s service. (23 reviews)
- Users find the **link management issues** frustrating, especially with limitations on the basic plan and broken link indicators. (16 reviews)
- Users express concerns about **high subscription costs** and lost links after discontinuing Bitly, impacting long-term use. (16 reviews)
- Users find the **limited features** of Bitly&#39;s free plan restricts their usability and reporting capabilities. (13 reviews)
- Users desire increased flexibility with **QR code limitations** , wishing for more styles and live data on the homepage. (13 reviews)
- Poor Analytics (12 reviews)
- Linking Issues (11 reviews)
- Users express frustration over **limitations on redirections and analytics** , alongside unprofessional changes impacting free links. (10 reviews)

## Bitly Reviews
  ### 1. Great for Social Media links and accurate tracking

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 20, 2024

**What do you like best about Bitly?**

Great for Social Media links and accurate tracking, easy to use, easy to edit or change links.  A tool that works consistently.

**What do you dislike about Bitly?**

Longer record keeping and event tracking.

**What problems is Bitly solving and how is that benefiting you?**

Making weblinks easier to use on social media and enabling UTM tracking.

  ### 2. Love the product

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 07, 2024

**What do you like best about Bitly?**

It's ease of use and good UX. The platform is very user friendly

**What do you dislike about Bitly?**

Nothing comes to mind. I do wish it was easier to claim the custom URLs.

**What problems is Bitly solving and how is that benefiting you?**

Branded links and link shortening and QRs.

  ### 3. Easy & straightforward platform for all my QR code needs

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 07, 2024

**What do you like best about Bitly?**

QR code color and short url customization.

**What do you dislike about Bitly?**

I don't dislike anything about Bitly but more resources on how to use the tracking features would be very helpful.

**What problems is Bitly solving and how is that benefiting you?**

I love the new landing page feature!

  ### 4. Fantastic experience. We migrated all of our links to Bitly and never looking back!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Moe Z. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 21, 2024

**What do you like best about Bitly?**

Bitly allows our business to service our customers with a one product solution. Rather than using multiple vendors, we are able to use Bitly to create, track and manage all links and QR codes. We have had no issues using Bitly and highly recommend them for anyone who is in need of their products.

**What do you dislike about Bitly?**

None! Bitly is great all around! We are able to accomplish our needs without any hiccups.

**What problems is Bitly solving and how is that benefiting you?**

Bitly allows us to generate unique links for our cards with a corresponding QR code. The dashboard provides useful tools and information such as how often the link is accessed and allows us to redirect links as needed.

**Official Response from Liliya Elogullari:**

> Hi Moe, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and QR Codes. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 5. Excellent answer to our problem.

**Rating:** 5.0/5.0 stars

**Reviewed by:** kaile b. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 02, 2024

**What do you like best about Bitly?**

We made QR codes with Bitly for lots of booths at a trade show. This helped us avoid wasting lots of paper. After the show, we could easily send links with all the details to reporters, in case they forgot about some products they saw.

**What do you dislike about Bitly?**

Right now, there's nothing I dislike or would change.

**What problems is Bitly solving and how is that benefiting you?**

Offers an easy method for distributing press materials from various booths at a trade show, followed by the option to send out links to those QR codes for easy access later on.

  ### 6. Best URL shortener

**Rating:** 5.0/5.0 stars

**Reviewed by:** Akbar M. | Designer, Utilities, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 18, 2024

**What do you like best about Bitly?**

We can easily shorten our URL with bitly. Also, tracking our customer's URLs is very easy to use. We can able to generate QR codes in just a few clicks.

**What do you dislike about Bitly?**

Personally good experience with bitly, now anything is not to dislike it

**What problems is Bitly solving and how is that benefiting you?**

- It can help to generate new shortened URL
- We can able to generate or code from it in just few clicks
- We can analyze our customer click

  ### 7. Great for tracking EVERYTHING!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aaron T. | General Manager Business Development, Manufacturing, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 14, 2024

**What do you like best about Bitly?**

We use Bitly for a lot of our automation workflow when sending emails to customers. It was easy to set up and integrate with our current systems, and customer support was quick to deal with when we needed it! We also use Bitly daily to shorten our Artwork proof links and invoice links to be used in SMS messages to our customers.

**What do you dislike about Bitly?**

We have been with Bitly for over a year now, and there's nothing to dislike!

**What problems is Bitly solving and how is that benefiting you?**

It mostly shortens our links for SMS and email use, but is also a great tool for reporting analytics.

**Official Response from Liliya Elogullari:**

> Hi Aaron, thank you for your positive feedback of Bitly. We are glad you are using Bitly for short links and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 8. Best for URL shortening and link analytics

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 01, 2024

**What do you like best about Bitly?**

Bitly is so easy to use. It's just a few clicks and you have a shortened link at your disposal. And not just that you also get the number of clicks for the link in the analytics section as well.

**What do you dislike about Bitly?**

As of now, there is no as such dislike or a downside for me. I use it for link shortening and link clicks which it does perfectly. The Advance feature though has some additional cost but I don't have a use for it so it works great for me.

**What problems is Bitly solving and how is that benefiting you?**

It's making the job of a marketer very easy, The URL shortens pretty easy, the QR generates work well for when you need and even it helps you with link customisation. What else do you need?

  ### 9. A great solution for URL shorteners

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 07, 2024

**What do you like best about Bitly?**

I enjoy the ease-of-use and the familiar UI.

**What do you dislike about Bitly?**

I wish there were more analytics available.

**What problems is Bitly solving and how is that benefiting you?**

URL shorteners and QR codes have helped grow our digital signage platform.

  ### 10. Best Free Service to Shorten your Links 

**Rating:** 2.5/5.0 stars

**Reviewed by:** Tharwuah S. | Senior Operations Manager (New Market Business), Small-Business (50 or fewer emp.)

**Reviewed Date:** November 07, 2019

**What do you like best about Bitly?**

I see that shortening links are phasing out,

**What do you dislike about Bitly?**

Its quite expensive just to shorten a link

**Recommendations to others considering Bitly:**

It's super easy and Simple to use. 

**What problems is Bitly solving and how is that benefiting you?**

The limits for shortening a link is quite low so you end up using many other link shorteners.

  ### 11. Link Length Shortening Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Saurav S. | Digital Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 05, 2023

**What do you like best about Bitly?**

Bitly is one of the best free saas tools I have used to generate our QR codes & shorten URLs. The platform has a very easy and reliable user interface even for first time users. The tool also helps you track engagement rates like clicks which is very helpful.

**What do you dislike about Bitly?**

The only downside I have faced with the platform is that you can just shorten 100 URLs a month and generate 2 QR Codes per month. I hope they reduce the price for paid plans for small startups like us.

**What problems is Bitly solving and how is that benefiting you?**

One of the big issues we resolved with bitly is that we were able to reduce our long payment URLs within 30 characters which is very essential while sending our SMS to customers after new TRAI rules which became effective from this year. Another one was that we were able to track the click rates on each link created on Bitly, which was very essential with respect to our marketing purpose.

**Official Response from Liliya Elogullari:**

> Hi Saurav, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, QR Codes, and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 12. If you regularly send out links, this is the only way to do it.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kevin F. | President, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 03, 2023

**What do you like best about Bitly?**

We've been using Bitly for eleven years now. We're a small ISP providing internet to rural homes and businesses. 
Shortly after our initial launch of services we began to realize that we were presenting to customers in a way that made us appear to be disjointed. We utilize a variety of platforms for network management, customer service, billing, account management, inventory, email, SMS, and network monitoring. As if that wasn't enough, our hosted IP voice  was on a 3CX server in Amazon's cloud and was a customized built using 3rd party plugins that extended the capabilities but made things more complex. 
Having worked for larger carrier networks previously I quickly realized that handing out a multitude of domain addresses for users to keep track wasn't an option that would inspire confidence. It created just as much confusion internally for sales and technicians who also had other apps and tools they utilized for their jobs.

Bitly was a godsend! They allowed us to create a systematic approach to accessing everything. Even with the free service we could direct custers to the billing system with a simple bit.ly/companyname_billing which would point to the billing server. To get realtime network status, it was bit.ly/companyname_network. Voice went to bit.ly.companyname_voice  and so one. In less than an hour I had 16 total access domains  targeted with urls just barely longer than our own domain name. 

Shortly after we joined, Bit.ly began offering a premium service where you could attach your own domain and utilize subdomains. We upgraded from the free plan for this and haven't looked back. While the old links still work today, we have since changed things so that customers can access their voice, billing, ticketing portals by putting the service in front of our domain name and their choice of account ID, BTN, or billing street address, whichever they like. They ALL point directly to their own portals leaving them nothing to remember but our primary domain name and the "department name" they need to reach!  

Since there is no need to dive down into the DNS to do this and the API allows for creation of new customer links when the account is created, the need for an engineer to be involved is completely eliminated!

**What do you dislike about Bitly?**

The one thing I've been troubled with is that they seem to have a need to make changes to the interface too often. As we've grown, we've utilized their new QR code generator to print a QR on a sticker placed on the router that sends them to their portal, which when combined with the number of links becomes a bit confusing. Rearranging things makes this even more complex. 
Another issue is the pricing structure. The free service shouldn't be passed up by anyone  as you can use up to 10,000 of their branded links. Using your own domain is $29 but stops you at 500 links. To get to the next level it's $199 per month for 3000 links. And if you want to get back to the level of the free links, it's in a category of "Let's talk" and it's a conversation that isn't cheap by any means. 
I would like to see all of these improved. I'm sure that the switch from using their domain to our own costs almost nothing. If 10,000 links can be made using their domain and a random string after and is free, $200 per month really should be sufficient for reducing their server load that no longer needs to create random but unique strings.

**What problems is Bitly solving and how is that benefiting you?**

We could do much of the same by manually making changes to the DNS record of our domain but it would required an engineer to take tome to do it and makes a complete mess of the DNS record. This is a far superior solution. Even without the API it would be easy to train those who setup new accounts to login and set it up as they setip the account. But the API now does this for us so all they have to do is create a new customer account and their links are all created at the same time. This reduces the number of people who have to touch an account to complete an installation, it's more foolproof, speeds up installations and reduces labor costs.

**Official Response from Liliya Elogullari:**

> Hello Kevin, thank you for your positive feedback of Bitly. We are glad you are using Bitly for short links, QR Codes, and a custom domain. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 13. Easy route for your clients

**Rating:** 5.0/5.0 stars

**Reviewed by:** Natalia S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 22, 2024

**What do you like best about Bitly?**

I love using Bitly so we can easily send our clients to the right place while keeping track of where they came from. It requires ZERO technical skills to have a high-tech solution at our disposal.

**What do you dislike about Bitly?**

I have not run into any drawbacks to using Bitly. It has always delivered the quality product I expected when I first started using the service.

**What problems is Bitly solving and how is that benefiting you?**

Bitly allows us to send people to specific sites and gives us info on participation even when they are third-party sites. Making easier to understand engagement.

  ### 14. Easy to use!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Joe C. | Realtor, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 21, 2024

**What do you like best about Bitly?**

Customization of links, easy management, analytics insight, and ability to track traffic.  Integration is easy, too.

**What do you dislike about Bitly?**

The a la carte choices are pricey but limited analytics and limited customization depending on the price plan you choose.

**What problems is Bitly solving and how is that benefiting you?**

I'm not that savvy to understand nor resolve what I need.

**Official Response from Liliya Elogullari:**

> Hi Joe, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, customization of links, and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 15. Best URL shortener software

**Rating:** 4.5/5.0 stars

**Reviewed by:** Amit D. | Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 27, 2022

**What do you like best about Bitly?**

I use it to tinify my  long URLs. It is very easy to use and there are enough options available in free plan. It helps me create personalized links for my customers. Bitly has also a great way to track my links and see how many clicks your links have gotten.

**What do you dislike about Bitly?**

It should have the option to edit long links after publishing.

**What problems is Bitly solving and how is that benefiting you?**

I use it to create short links, track them and create link campaigns.

**Official Response from Liliya Elogullari:**

> Hi Amit D., thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 16. It's a great product and is very helpful.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michael W. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 14, 2024

**What do you like best about Bitly?**

I like te short links.  I manage and create content for 112 brands and being able to "shorten" links up helps in a number of ways.

**What do you dislike about Bitly?**

The Pricing and options are a little confusing.  The information needs to be treamlined a bit.

**What problems is Bitly solving and how is that benefiting you?**

Shorter links look more professional.

**Official Response from Liliya Elogullari:**

> Hi Michael, thank you for your positive feedback of Bitly. We are glad you are using Bitly for short links. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 17. Bitly is the best link manager!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alyssa L. | Creative Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 29, 2023

**What do you like best about Bitly?**

For a long time, we were using extremely long links on social media that we thought looked very spammy. Not to mention, in places where links aren't clickable such as Instagram captions, nobody would be able to even try to remember a long URL to type into their browser! Bitly has helped us create shorter links for a better appearance within social media captions. We have also used bitly links on flyers or graphics where people can't actually click the link, for the purpose of ease in remembering the link if they wanted to look more into the info we are providing in the flyer or graphic.

Even further, we also enjoy the custom branded link capability so that we can have more brand recognition in our URLs. We have also used their QR code feature.

The analytics bitly provides for both the shortened links and QR codes has been extremely helpful for our marketing strategy because it helps us determine what links people are clicking on and what links people are not clicking on.

**What do you dislike about Bitly?**

We had trouble finding a custom domain for our short link.  I also don't necessarily like that the ending of our link is ".cc"....I wish we could customize this as well, but I'm sure the endings of the links are limited based on internet requirements etc.

Other than that, there's nothing we dislike!

**What problems is Bitly solving and how is that benefiting you?**

It is helping us shorten links for the purpose of engagement on social media and in materials where links aren't clickable, and it is also helping us with our analytics of what links are working/not working.

**Official Response from Liliya Elogullari:**

> Hi Alyssa, thank you for your positive feedback of Bitly. We are glad you are using Bitly for short links, QR Codes, and analytics. 

I am not sure if you have tried this yet, but since you are using short links in social media, try out our Link-in-Bio solution where you can add multiple links in one place so your audience and potential customers can get all the information in one place and all of these links are trackable. You would create the Link-in-Bio and add it to the profile bio of your social media account.

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 18. Great way to start tracking marketing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 14, 2024

**What do you like best about Bitly?**

It was simple to start and I apprecaited the helpful blogs/articles.

**What do you dislike about Bitly?**

The analytics section is a good high level look at some of our efforts but I have to go into other applications to see/learn more details of the activity.

**What problems is Bitly solving and how is that benefiting you?**

We needed to start tracking specific marketing efforts to better determine ROI. Bitly helps us assign links and learn some basic engagement data. It's a good "at a glance" tool to see best performing links.

**Official Response from Liliya Elogullari:**

> Hi there, thank you for your positive feedback of Bitly. We are glad you are using Bitly for short links and analytics. 

Since you are already finding our support articles and blogs helpful, we would just like to thank you for your review!



  ### 19. 4 reasons to make the switch to Bitly, like I did.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jaime S. | Sales and Operations Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2023

**What do you like best about Bitly?**

1. The onboarding process was quick, easy and hassle-free. A real pleasure to deal with.
2. These shortened URLs can be used when Optomizing your sites SEO Performance, which is an added benefit for your SEO team.
3. Their URL Shortening software make URL Management easy, especially when having to report on your site's performance to the board or shareholders.
4. For me though, the undoubted star of the show, though, is their Advanced Link Tracking Feature, from which you can glean valuable info into your customers journey, to, through and from your site, and see which areas caught their.attention, and which did not, allowing you to make proactive changes.where necessary.

**What do you dislike about Bitly?**

.................. This is honestly, an app I am at a loss for finding any fault with. 
From their sign-on to their service and then the software, they all delivered what was expected, and more.

**What problems is Bitly solving and how is that benefiting you?**

1. The shortened URLs can be used when Optomizing your sites SEO Performance, which is an added benefit for your SEO team.
2. These shortened URLs can be used when Optomizing your sites SEO Performance, which is an added benefit for your SEO team. Their URL Shortening software make URL Management easy, especially when having to report on your site's performance to the board or shareholders.
3. For me though, the undoubted star of the show, though, is their Advanced Link Tracking Feature, from which you can glean valuable info into your customers journey, to, through and from your site, and see which areas caught their.attention, and which did not, allowing you to make proactive changes.where necessary.

**Official Response from Liliya Elogullari:**

> Hi Jaime, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 20. The longest URL shortner on the market

**Rating:** 4.0/5.0 stars

**Reviewed by:** Erwin R. | web designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 18, 2023

**What do you like best about Bitly?**

Being one of the longest around om the URL-shorter market bitly keeps improving and developing its shortener. It's also the most recognised shortner URL with a wide integration base with other programs. Also, their browser extension to quickly create links works flawlessly. Plus, it's easy to connect your own domain name.

**What do you dislike about Bitly?**

Not much, to be honest. One thing we would like to see is with their browser extension to have a 'one-click' link creation. It would be super effective if the click on the extension would create the link and copy it simultaneously to the clipboard as this is 99% of the time the actions we do. It would save quiet a few clicks.

**What problems is Bitly solving and how is that benefiting you?**

Creating a shorter link to share in emails with our clients. Creating branded agency links. Creating more professional-looking links with the customise option. Easy checking of click stats of the links.

**Official Response from Liliya Elogullari:**

> Hi Erwin R., thank you for your positive feedback of Bitly. We are glad you are using Bitly for short links, branded links, and analytics while using our web browser extension.

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 21. QR codes beyond the freebies

**Rating:** 5.0/5.0 stars

**Reviewed by:** Scott C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 21, 2024

**What do you like best about Bitly?**

The ease of use and the backend tracking

**What do you dislike about Bitly?**

Not sure I dislike anything.  I haven't looked for a company YouTube channel but that would be my next evolution once I get a chance. Bitly has helped me get the word out there to the masses so I'm busy now

**What problems is Bitly solving and how is that benefiting you?**

Tracking roi

**Official Response from Liliya Elogullari:**

> Hi Scott, thank you for your positive feedback of Bitly. We are glad you are using Bitly for QR Codes and Analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 22. Bitly Review: Streamlined Link Shortening Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 25, 2023

**What do you like best about Bitly?**

Easy-to-use interface
Reliable link shortening
Comprehensive link analytics
Customizable short URLs
Integrates well with various platforms
No broken links or redirection issues

**What do you dislike about Bitly?**

Limited features in the free version
Frequent reminders to upgrade to the paid plan
Some users might find the pricing a bit steep for the premium plans
Occasional performance lags during high traffic periods

**What problems is Bitly solving and how is that benefiting you?**

Bitly solves the problem of long, unwieldy URLs by providing a simple and efficient link shortening service.
By shortening links, Bitly makes it easier to share URLs on social media, in emails, or in other contexts where character limits are a concern.
Bitly's link analytics offer insights into link performance, such as click-through rates and geographic data, which helps users understand audience engagement and optimize their content sharing strategies.
The service also allows users to customize short URLs, which can enhance brand visibility and recognition.

**Official Response from Liliya Elogullari:**

> Hi user in Medical Devices, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, analytics, and link customization, and using Bitly with other companies through the available integrations. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 23. Easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 21, 2024

**What do you like best about Bitly?**

I like the ease of use and the features of Bitly, it makes my job a lot easier. The extension is very handy and I also like that you can customize your url which is ideal for any promos or special offers that we are running.

**What do you dislike about Bitly?**

I really don't see any downsides to using Bitly.

**What problems is Bitly solving and how is that benefiting you?**

Bilty helps with analytics and also helps keep the url shorter for a more pleasing customer experience.

**Official Response from Liliya Elogullari:**

> Hello there, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 24. Good tool, but limited support or clarity on limits

**Rating:** 3.0/5.0 stars

**Reviewed by:** Mel M. | Budget and Research Specialist for Career & Professional Development, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 13, 2023

**What do you like best about Bitly?**

I appreciate the ability to re-direct links or rename links. To keep branding consistent, we moved away from using individual links for each event and instead use the same link each year for recurring events. All we change is the back end URL so direct to the new landing page for the event each year. This has also been helpful when unexpected errors required us to redirect away from a location we had originally planned to use.

**What do you dislike about Bitly?**

I have not received good support when I have questions or concerns. For instance, I could not get clarity on the number of redirects or unique links I could make each month. I was unaware these limits even existed until I needed them and found I had reached that limit. This caused real problems with our marketing and I couldn't get contact with anyone on the bitly team who could help me.

**What problems is Bitly solving and how is that benefiting you?**

The main platform we use for hosting events, job postings, etc., creates very long and ugly URLs. These aren't a big concern when they can be embedded into a link, but this obviously doesn't work for printed materials, and also makes it hard to share the link address easily or in a memorable way. In order to print relevant and useful materials, bitly cleans up those links in a way that we can provide a short, easy-to-remember link. Being able to customize the links into a logical acronym or word is very helpful.

**Official Response from Liliya Elogullari:**

> Hi Mel, thank you for your feedback of Bitly. We are glad you are using Bitly for URL shortening. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 25. I love Bitly :)

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rachel R. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 13, 2023

**What do you like best about Bitly?**

As a teacher and event chair for a large state competition, I use Bitly almost daily to connect students and delegates to important information. I have used TinyURL as well, but Bitly is both more well-known and more user-friendly. I love that they have added the QR code with the logo!

**What do you dislike about Bitly?**

I totally understand that Bitly needs to make money, and it's a great product! That being said, it stinks that you have to have a paid account to switch the URL to which a link redirects. I would also like to be able to transfer "ownership" of my Bitly addresses across accounts.

**What problems is Bitly solving and how is that benefiting you?**

When I plan events for students across the state, Bitly's shortened links and QR codes let me get information to students and adults in the quickest and most accessible way possible! As we try to move away from paper programs, Bitly has allowed me to post QR codes for virtual programs instead!

**Official Response from Liliya Elogullari:**

> Hi Rachel, thank you for your positive feedback of Bitly. We are glad you are using Bitly for short links and QR Codes. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 26. Easy to Use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 25, 2024

**What do you like best about Bitly?**

Nice features, including link creation and QR code customizations.

**What do you dislike about Bitly?**

I could use some more creative templates.

**What problems is Bitly solving and how is that benefiting you?**

Easy to use on most platforms.

  ### 27. Wonderful app

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 14, 2024

**What do you like best about Bitly?**

It is easy to use, fast and highly efficient

**What do you dislike about Bitly?**

so far I have no reason to criticise bitly

**What problems is Bitly solving and how is that benefiting you?**

Makes it very easy to send links to customers

**Official Response from Liliya Elogullari:**

> Hi there, thank you for your positive feedback of Bitly. We are glad you are using Bitly for short links. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 28. Great solution for our challenge.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sandra M. | Director of Public Relations, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 18, 2023

**What do you like best about Bitly?**

We used Bitly to create QR codes for press kits for several hundred exhibitors at a trade show. This was a great way to keep sustainability top of mind by not having bins of paper being tossed at the end of a show. Also, it provided us a way to share out the information via links to the registered media after the show...just in case they needed a reminder of what products they saw.

**What do you dislike about Bitly?**

Can't think of anything at the moment that I dislike or would want to change.

**What problems is Bitly solving and how is that benefiting you?**

Provides a conveninet way to share press kits from numerous exhibitors at a trade show and then follow up with the links to those QR codes after the fact.

**Official Response from Liliya Elogullari:**

> Hi Sandra, thank you for your positive feedback of Bitly. We are glad you are using Bitly for QR Codes. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 29. Efficient Time-Saving Tool for Small Teams

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tess B. | Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 21, 2022

**What do you like best about Bitly?**

Bitly is an exceptional tool that offers a user-friendly experience, making it effortless for small teams to navigate and utilize. The platform's intuitive design makes it simple to create custom short links and QR codes, which can be customized to suit your brand or individual preference. This feature is particularly useful for businesses looking to track engagement rates and gather valuable data on consumer behavior.

One of the most impressive aspects of Bitly is its insightful analytics, which provide a comprehensive overview of link performance. With real-time tracking, it's easy to gauge the effectiveness of your links and make any necessary adjustments to maximize engagement. This level of data-driven decision-making can significantly impact a business's bottom line, making Bitly a valuable tool for small teams.

Overall, Bitly is an exceptional platform that offers a wide range of features that can be used to benefit small businesses. From the ability to create custom short links and QR codes to its insightful analytics, the platform provides an easy-to-use solution that can help drive engagement and save time.

**What do you dislike about Bitly?**

The order of the results obtained after uploading an Excel sheet with bulk links is not in the same original order in which the links were submitted. Reorganizing the links can be time-consuming.

**What problems is Bitly solving and how is that benefiting you?**

Incorporating our company name (fin-ed) into the custom links we use on social media has proven to be a successful strategy for instilling confidence in our users when clicking on our links.

**Official Response from Liliya Elogullari:**

> Hi Tess, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, link customizations, and custom domains. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 30. Easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 14, 2024

**What do you like best about Bitly?**

Its easy to use and quick to get going.  integration seemless and features work well for me.

**What do you dislike about Bitly?**

so far, all is great.  was able to get my QR code quickly

**What problems is Bitly solving and how is that benefiting you?**

marketing, CTA, unique way to get to parents

**Official Response from Liliya Elogullari:**

> Hi there, thank you for your positive feedback of Bitly. We are glad you are using Bitly for QR Codes. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 31. Very recommended. Used for years, super safe and reliable.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Yann L. | Advertising consultant, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2023

**What do you like best about Bitly?**

We've been using Bitly for years.
Simple, works immediately.
We've used it for us and customers of ours.
The analytics are simple, which ensures that they are easy to understand.

**What do you dislike about Bitly?**

A bit pricey when you use the paid version.
There should be an intermediate price

**What problems is Bitly solving and how is that benefiting you?**

Tracing which part of our content is clicked.
Making A/B testings.

**Official Response from Liliya Elogullari:**

> Hi Yann L., thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 32. Most useful tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rohit L. | Sr. Digital Marketing Strategist, Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 20, 2023

**What do you like best about Bitly?**

Bitly help me in all ways to short URLs that I shared on social media and other content marketing sites. The short URLs also helps to save character limits when necessary.

**What do you dislike about Bitly?**

I don't have anything to dislike about bitly.com

**What problems is Bitly solving and how is that benefiting you?**

It help me save in character limits when share my content on other platform or sites where limitation on characters. It helped me to add short links with 'read more' text.

**Official Response from Liliya Elogullari:**

> Hi Rohit L., thank you for your positive feedback of Bitly. We are glad you are using Bitly for shortening links.

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 33. Great for expanding your marketing efforts

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hunter B. | Onsite Hotel Sales & Marketing Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 13, 2023

**What do you like best about Bitly?**

I like using it for it's ease of use and to creatively make attractive and creative methods of advertising and marketing. I use the QR and the URL shortener and they work excellently

**What do you dislike about Bitly?**

Not much I would change to be honest, but if I had to pick, I'd change the domain to be more virtually friendly, some see bitly/ something and think scam and others have no issue with it.

**What problems is Bitly solving and how is that benefiting you?**

It helps me create shortcut URLs linking to my company's site in a variety of ways, and having the QR code generator makes it, even more, user-friendly. These days convenience is king, and Bitly is as easy as it comes

**Official Response from Liliya Elogullari:**

> Hi Hunter, thank you for your positive feedback of Bitly. We are glad you are using Bitly for short links and QR Codes. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 34. A day to day use tool for marketers

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rohit K. | Communication project management, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 25, 2023

**What do you like best about Bitly?**

Bitly is easy to use and really saves time and space with its URL shortener feature. I use it for my marketing campaign every week.

**What do you dislike about Bitly?**

There is a limitation in link customizations.

**What problems is Bitly solving and how is that benefiting you?**

Bitly has all the URL-shortening features and I have been reliably shortening links for more than 2 years and utilizing this tool in my marketing campaigns.

**Official Response from Liliya Elogullari:**

> Hi Rohit K., thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening. If you are interested, we would like to know what link customization limitations you are experiencing, so we can look into this. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 35. Awesome!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bridgepoint C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 18, 2023

**What do you like best about Bitly?**

We use Bitly for everything from linking special church wide readings to social media to promoting events. We love the QR code feature which are great for making printed invitation cards. Love, love, love Bitly!

**What do you dislike about Bitly?**

I wish that the QR code intigragation with our logo was a little bit smoother, it tends to make a square around our circle logo. I also wish I could download the QR code with no background...

**What problems is Bitly solving and how is that benefiting you?**

This is the best way to let our congregation know what is happening right now, and give them a quick and easy way to register for events, or get more information about upcoming events.

**Official Response from Liliya Elogullari:**

> Hi Bridgepoint, thank you for your positive feedback of Bitly. We are glad you are using Bitly for QR Codes. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 36. Good for freeware; upgrade is expensive

**Rating:** 3.5/5.0 stars

**Reviewed by:** Angelo John L. | Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 04, 2023

**What do you like best about Bitly?**

Easy to create links, generous monthly limit

**What do you dislike about Bitly?**

Cost of upgrading. Hard to create permalinks

**What problems is Bitly solving and how is that benefiting you?**

shortening links, allow for customization of links for branding purposes

**Official Response from Liliya Elogullari:**

> Hi Angelo John L., thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and link customizations. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 37. The original keeps up with the times

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jesse F. | Director of Product Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 26, 2022

**What do you like best about Bitly?**

Setup for a custom domain was an absolute breeze, and the Chrome extension makes it darned easy to make new links. It's nice to have the analytics a click away, too.

**What do you dislike about Bitly?**

I wish we could have multiple logins without spending a lot more for other features we don't need. (Or better yet, SSO integration so anyone at the company could just automatically use it.) We get around it by sharing a password, which is inelegant but successful.

**What problems is Bitly solving and how is that benefiting you?**

Sharing links to complex URLs, both internal (especially Notion docs) and external (job descriptions). Also have integrated with Hubspot for our social posts.

**Official Response from Liliya Elogullari:**

> Hi Jesse F., thank you for your positive feedback of Bitly. We are glad you are using Bitly for a custom domain, the Chrome web browser extension, and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 38. Time saving and ideal for tracking hits

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brett Z. | Graphic Designer & Social Media Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 04, 2023

**What do you like best about Bitly?**

Bitly is an easy to use service for creating short links and I love it most because it's easy to keep track of all my short links we use for our clients' marketing efforts.

**What do you dislike about Bitly?**

I do not dislike anything. If anything, I would mention that I really appreciate the feature that allows you to track real-time hits and clicks on the short links we create to see what is effective or not.

**What problems is Bitly solving and how is that benefiting you?**

Bitly creates us clean short links whenever we might have an extremely long URL for a landing page we're using as a call-to-action in our marketing efforts for our clients.

**Official Response from Liliya Elogullari:**

> Hi Brett, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.


  ### 39. The perfect balanced platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Stephan  C. | Líder CRM, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 05, 2023

**What do you like best about Bitly?**

The thing that i like most of Bitly is the shortener + QR Tool in the same page, this save me time and can do more links in that time, its amazing tool, thank you

**What do you dislike about Bitly?**

I think that could be that the platform needs to be in more languages, not only English, could be Spanish because this tool works worldwide. in my case use this but my language is Spanish

**What problems is Bitly solving and how is that benefiting you?**

have an all in one platform, its make the work better and you can purchase only bit.ly. Not two different platforms for the same things like QR or Bit.ly links cases.

**Official Response from Liliya Elogullari:**

> Hi Stephan, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and QR Codes. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 40. One of my best tracking tools!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sarah F. | Realtor / COO, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 04, 2023

**What do you like best about Bitly?**

I love how easy it is to create short urls & qr codes that can be tracked our consumer's activity. I also love how reasonable the cost is.

**What do you dislike about Bitly?**

There is not much I dislike, but if I had to pick one thing, I think it would be helpful if they provided more short training tips, as I'm sure I could be using the program more efficiently.

**What problems is Bitly solving and how is that benefiting you?**

It's allowing me to see how people are engaging with my different marketing materials as well as tracking new leads as they are gathered from different vehicles we are using.

**Official Response from Liliya Elogullari:**

> Hi Sarah, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, QR Codes, and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 41. Love bitly!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ashley S. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 04, 2023

**What do you like best about Bitly?**

I love using bitly to shorten links and make them more user-friendly for social media users, as well as traceable for our clients. The tools available to auto shorten links via sprout are very helpful as well!

**What do you dislike about Bitly?**

I think being able to personalize the first half of the link to some different choices besides bit.ly would be great, and help certain links stand out from the rest.

**What problems is Bitly solving and how is that benefiting you?**

The links we use for tracking have UTM codes, making the link/URL extremely long. With bitly, the link is short and sweet, and fits within twitter's parameters perfectly.

**Official Response from Liliya Elogullari:**

> Hi Ashley, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening. 

Quick tip, if you want to use any other domain besides bit.ly upgrade to the Bitly Basic plan to get your complimentary custom domain. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 42. Very nice short URL

**Rating:** 5.0/5.0 stars

**Reviewed by:** Darshan M. | Marketing Automation Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** March 30, 2023

**What do you like best about Bitly?**

I was able to get short URLs of my Sharepoint saved files, also got QR code for the same and was very helpful

**What do you dislike about Bitly?**

I should able to see how many of them clicked or used that link, when I hover on the link

**What problems is Bitly solving and how is that benefiting you?**

Ir is helping me to get the short URLs when I want to share the link internally to anyone, I can just use this short link with bitly format which saves lot of space in writing email or teams or where the file is saved.

**Official Response from Liliya Elogullari:**

> Hi Darshan, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortener, QR Codes, and analytics. 

A quick tip for you, if you have multiple links of your Sharepoint files that you plan to share in an email or teams, you can create a Link-in-Bio as well within the Bitly Connections Platform. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 43. Useful Tool for Connecting People to Your Work

**Rating:** 4.5/5.0 stars

**Reviewed by:** Todd B. | Epidemiologist/Data Visualization Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** April 04, 2023

**What do you like best about Bitly?**

I like how easy it is to create custom links and QR codes for materials. I have utilized this on a number of oral presentations and posters so that people in the audience can easily navigate to my applications. It has also been create for tracking referrals from in-person campaigns.

**What do you dislike about Bitly?**

I would like to have a little more tracking data available at the lower paid tiers.

**What problems is Bitly solving and how is that benefiting you?**

Being able to track the number of people who come to our websites and applications from an event.

**Official Response from Liliya Elogullari:**

> Hi Todd, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, customizable links, QR Codes, and analytics.

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 44. Easiest way to shorten URLs

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mahevish   F. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 07, 2023

**What do you like best about Bitly?**

Simple and easy to use, does not have any complicated features

**What do you dislike about Bitly?**

Free Limit is quite low. It used to be higher, so wished it was higher. Maybe we'll upgrade to the paid version!

**What problems is Bitly solving and how is that benefiting you?**

When we share posts on Facebook groups, using a shorter link helps us keep the post clean and viewer-friendly.

**Official Response from Liliya Elogullari:**

> Hi Mahevish F., thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 45. I use Bitly everyday!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Justin R. | Digital Marketing Coordinator, Civil Engineering, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 27, 2023

**What do you like best about Bitly?**

I like that I can customize the bitly urls to the relevant content they represent and drive to. I also enjoy being able to track all the data associated with the personalized urls for reporting.

**What do you dislike about Bitly?**

The QR code editor is a little wonky. You can make it work and design a custom QR Code, but it's not all that easy and is hard to get just how you want it. I prefer a few more design features, personally.

**What problems is Bitly solving and how is that benefiting you?**

Bitly allows me to track my Social Media post URLS and gauge the interest in the presented content. I then use this info to guide my content strategy the following month.

**Official Response from Liliya Elogullari:**

> Hi Justin, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, analytics, and QR Codes. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 46. Bit.ly is a extremely useful for cutting down URLs into customisable links and QR codes

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michael H. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 18, 2023

**What do you like best about Bitly?**

So easy to use, ability to also add UTM parameters is really helpful

**What do you dislike about Bitly?**

Not sure I can think of any. With the introduction of QR codes it saved me having to go and use any other competitors.

**What problems is Bitly solving and how is that benefiting you?**

We often run traditional print media, with the boom of QR code usage through Covid, QR codes have become mainstream so now we include them in print and out of home campaigns making this media more accountable

**Official Response from Liliya Elogullari:**

> Hi Michael, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and QR Codes. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 47. Very easy to use, love to customizable options

**Rating:** 5.0/5.0 stars

**Reviewed by:** Macheala T. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 13, 2023

**What do you like best about Bitly?**

The easy to use platform and the ability to have multiple users, ability to customize QR codes, tracking of shortened links, tracking of clicks for links

**What do you dislike about Bitly?**

None so far, it is easy to work with and a great resource for the price

**What problems is Bitly solving and how is that benefiting you?**

ability to text out links in a shortened format, tracking of links that have been clicked, quick access to a QR code generator that can be customized to our programs branding

**Official Response from Liliya Elogullari:**

> Hi Macheala, thank you for your positive feedback of Bitly. We are glad you are using Bitly for short links, QR Codes and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 48. Efficient and flexible tool for digital marketing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 21, 2022

**What do you like best about Bitly?**

Straightforward, quick and easy to create shorter links. Ability to customize brand links and redirect in the future helps reduce the need to create unique links over and over for reoccurring events.

**What do you dislike about Bitly?**

Limited number of redirects is too low. I'm more likely to use redirects than generate hundreds of standalone links. If we still have links available and un-used on our plan, we should be able to use them for either redirects or unique links.

**What problems is Bitly solving and how is that benefiting you?**

Shortening long links. Customizing links. Tracking different forms of marketing pieces to compare reach. For example, placed a different link and QR on Direct mailers vs cards given personally by hand.

**Official Response from Liliya Elogullari:**

> Hi Administrator in Non-Profit Organization Management, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, customization of branded links, link redirection, and QR codes. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 49. Scam - Worst Customer Success at the same time

**Rating:** 0.0/5.0 stars

**Reviewed by:** Arda H. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 17, 2023

**What do you like best about Bitly?**

Nothing at all. They provide a basic application where you need to pay in full for a QR code

**What do you dislike about Bitly?**

They trick you with a UI detail so that you think they have a monthly plan and then they charge you with a yearly subscription. Then what? DISASTER - After requesting a refund they answer you that is not possible. Once you tell them you have to right to have the refund they answer you "AFTER 14 DAYS" that you can request refund in 14 days :) Already requested but still no refund.

**What problems is Bitly solving and how is that benefiting you?**

Nothing at all. After experiencing a customer success disaster they basically provided other problems :)

**Official Response from Liliya Elogullari:**

> Hi Arda, I apologize on behalf of Bitly for the issue with the purchase and refund of one of our plans. 

We appreciate your feedback and I will pass your comment(s) to our internal team in regard to improving the Bitly experience in the future.

  ### 50. Quick and Painless

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 13, 2023

**What do you like best about Bitly?**

We love the branded links and the ease of use. The tracking information (clicks, locations, UTMs etc) is helpful for our marketing campaigns. I haven't used a ton of competitors, but it's a bit more user-friendly than Blink in my opinion.

**What do you dislike about Bitly?**

Even with our paid subscription level, we're still only limited to 10 corrections/edits on existing links. This can be an issue on our end when our URL customization changes based on segmentation.

**What problems is Bitly solving and how is that benefiting you?**

Our website vendor requires ridiculously long, ugly URLs and we use Bitly for friendlies and QR codes. Our marketing is significantly more user-friendly and we've seen results tick up in terms of mail/tracking internally.

**Official Response from Liliya Elogullari:**

> Hi User in Fund-Raising, thank you for your positive feedback of Bitly. We are glad you are using Bitly for short links, QR Codes, and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.


## Bitly Discussions
  - [Link Clicks Decreasing?](https://www.g2.com/discussions/link-clicks-decreasing) - 1 comment, 2 upvotes
  - [Auto Links Creation](https://www.g2.com/discussions/auto-links-creation) - 1 comment, 2 upvotes
  - [What is the pricing for API URL shortening?](https://www.g2.com/discussions/what-is-the-pricing-for-api-url-shortening) - 2 comments, 1 upvote
  - [I&#39;m using bitly URL&#39;s on my website](https://www.g2.com/discussions/i-m-using-bitly-url-s-on-my-website) - 3 comments, 1 upvote
  - [Short Links or Long Links](https://www.g2.com/discussions/short-links-or-long-links) - 2 comments, 1 upvote

- [View Bitly pricing details and edition comparison](https://www.g2.com/products/bitly/reviews?page=5&section=pricing&secure%5Bexpires_at%5D=2026-07-08+06%3A16%3A58+-0500&secure%5Bsession_id%5D=176925f6-f3b1-43cc-806e-0c191512621a&secure%5Btoken%5D=f3939cd2c684610e5a20a0ef437b9e6d376da383353b2548e0b3b83d7fd3bde5&format=llm_user)
## Bitly Integrations
  - [AddEvent](https://www.g2.com/products/addevent/reviews)
  - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews)
  - [Adobe Express](https://www.g2.com/products/adobe-express/reviews)
  - [Adobe Illustrator](https://www.g2.com/products/adobe-illustrator/reviews)
  - [Adobe Photoshop](https://www.g2.com/products/adobe-photoshop/reviews)
  - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Agorapulse](https://www.g2.com/products/agorapulse/reviews)
  - [ApiX-Drive](https://www.g2.com/products/apix-drive/reviews)
  - [Authvia TXT2PAY®](https://www.g2.com/products/authvia-txt2pay/reviews)
  - [Buffer](https://www.g2.com/products/buffer/reviews)
  - [Bybrand](https://www.g2.com/products/bybrand/reviews)
  - [Canva](https://www.g2.com/products/canva/reviews)
  - [ChatGPT](https://www.g2.com/products/chatgpt/reviews)
  - [Chrome Enterprise](https://www.g2.com/products/chrome-enterprise/reviews)
  - [Echobox](https://www.g2.com/products/echobox/reviews)
  - [Echobox Email](https://www.g2.com/products/echobox-email/reviews)
  - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Apps Script for G Suite](https://www.g2.com/products/google-apps-script-for-g-suite/reviews)
  - [Hootsuite](https://www.g2.com/products/hootsuite/reviews)
  - [IFTTT](https://www.g2.com/products/ifttt/reviews)
  - [Integrately](https://www.g2.com/products/integrately/reviews)
  - [Khoros Social Media Management](https://www.g2.com/products/khoros-social-media-management/reviews)
  - [Lately](https://www.g2.com/products/lately/reviews)
  - [MeetEdgar](https://www.g2.com/products/meetedgar/reviews)
  - [Microsoft Edge](https://www.g2.com/products/microsoft-edge/reviews)
  - [Microsoft Power Apps](https://www.g2.com/products/microsoft-power-apps/reviews)
  - [Microsoft Power Automate](https://www.g2.com/products/microsoft-power-automate/reviews)
  - [Mozilla Firefox](https://www.g2.com/products/mozilla-firefox/reviews)
  - [NiCE CXone](https://www.g2.com/products/nice-cxone/reviews)
  - [Oktopost](https://www.g2.com/products/oktopost/reviews)
  - [OnlyWire](https://www.g2.com/products/onlywire/reviews)
  - [PandaDoc](https://www.g2.com/products/pandadoc/reviews)
  - [Piano Amplifier](https://www.g2.com/products/piano-amplifier/reviews)
  - [Planable](https://www.g2.com/products/planable/reviews)
  - [Relay.app](https://www.g2.com/products/relay-app/reviews)
  - [Sendible](https://www.g2.com/products/sendible/reviews)
  - [SmarterQueue](https://www.g2.com/products/smarterqueue/reviews)
  - [SocialBee](https://www.g2.com/products/socialbee/reviews)
  - [SocialPilot](https://www.g2.com/products/socialpilot/reviews)
  - [SocialWeaver](https://www.g2.com/products/socialweaver/reviews)
  - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews)
  - [Sprout Social](https://www.g2.com/products/sprout-social/reviews)
  - [Terminus URL Builder](https://www.g2.com/products/terminus-url-builder/reviews)
  - [Tray.ai](https://www.g2.com/products/tray-ai/reviews)
  - [ubisend](https://www.g2.com/products/ubisend/reviews)
  - [UTM.io](https://www.g2.com/products/utm-io/reviews)
  - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  - [Workato](https://www.g2.com/products/workato/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)
  - [Zoho Social](https://www.g2.com/products/zoho-social/reviews)

## Bitly Features
**Social Analytics**
- Competitor Analysis
- Follower Analysis
- Post Performance
- Paid Campaign Tracking
- Attribution
- Hashtag Analytics
- Sentiment Analysis

**URL Shortener**
- Branded Shortlinks
- Link Analytics
- Bulk URL Creation
- Historical Shortlink Tracking

**Page Customization**
- Drag and Drop
- Templates
- Advanced Customization
- Content Library

**Development**
- Bulk Creation
- Analytics
- Intuitive Dashboards

**Reports & Dashboards**
- Report Customizability
- Report Exporting
- Scalability
- White Label

**Tools**
- Audience Insights

**Audience Targeting**
- Geographic Targeting
- Device/OS Targeting

**Page Optimization**
- A/B Testing
- Mobile Responsive
- Web Analytics
- SEO

**Formatting**
- Dynamics Codes
- File Formats
- Customization

**Logistics**
- Distribution Features
- Integrations & APIs

**Analytics**
- Digital Analytics
- Data Sharing and Exporting

**Integrations**
- E-Commerce Integration
- Email Marketing Integration
- Domain Integration

**Agentic AI - Social Media Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Generative AI**
- AI Text Generation

**Agentic AI - Penetration Testing**
- Autonomous Task Execution
- Multi-step Planning
- Adaptive Learning
- Natural Language Interaction

**Agentic AI - Content Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Landing Page Builders**
- Cross-system Integration

**Agentic AI - Digital Sales Room**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning

**Agentic AI - Business Continuity Management**
- Multi-step Planning
- Adaptive Learning

## Top Bitly Alternatives
  - [BL.INK](https://www.g2.com/products/bl-ink/reviews) - 4.5/5.0 (345 reviews)
  - [Uniqode QR Code Generator](https://www.g2.com/products/uniqode-qr-code-generator/reviews) - 4.8/5.0 (515 reviews)
  - [Rebrandly](https://www.g2.com/products/rebrandly/reviews) - 4.6/5.0 (345 reviews)

