# Bitly Reviews **Vendor:** Bitly, Inc. **Category:** [URL Shortener ](https://www.g2.com/categories/url-shortener) **Average Rating:** 4.5/5.0 **Total Reviews:** 918 ## About Bitly Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action. Bitly's all-in-one Connections Platform empowers more than 5.7 million monthly active users and over 600,000 customers globally - people, influencers, brands, and businesses of every size - to use branded links, custom QR codes, and Landing Pages solutions as trusted platform for engaging their audience and delivering critical notifications, information, and experiences. Bitly is proud to be Certified™ by Great Place to Work®, the global authority on workplace culture and employee experience proven to deliver market-leading revenue, employee retention, and increased innovation. ## Bitly Pros & Cons **What users like:** - Users find Bitly to be **incredibly easy to use** , appreciating its organized structure and seamless link management. (127 reviews) - Users value the **organized link management** of Bitly, enjoying easy tracking and customization of URLs and pages. (93 reviews) - Users find Bitly's **ease of use and organized features** invaluable for managing and creating custom shortened links. (89 reviews) - Users commend the **analytics features** of Bitly, enabling insightful tracking and understanding of audience engagement. (65 reviews) - Users appreciate Bitly's **efficient link management** , simplifying their link tracking and enhancing social media presence effortlessly. (62 reviews) - Users appreciate the **ease of creating QR codes** with Bitly, enhancing their marketing and tracking efforts efficiently. (60 reviews) - Tracking (59 reviews) - Users love the **easy QR code generation** feature of Bitly, enhancing communication and marketing efforts effectively. (55 reviews) - Easy Setup (52 reviews) - Time-saving (45 reviews) **What users dislike:** - Users find Bitly **expensive** , particularly for accessing historical data and adding extra members to their accounts. (31 reviews) - Users find **link management challenging** due to lack of folder organization and inability to rename campaigns. (29 reviews) - Users find **limited analytics** in Bitly frustrating, as data access requires excessive clicks and lacks historical depth. (28 reviews) - Users express frustration with **link management issues** , highlighting difficulties in organization and redirects on Bitly. (20 reviews) - Users are frustrated with **high subscription costs** and limited data access, feeling it impacts their analytics experience. (19 reviews) - Users find the **limited features** of Bitly's free plan restricts their usability and reporting capabilities. (17 reviews) - Users express frustration over **limitations on redirections and analytics** , alongside unprofessional changes impacting free links. (16 reviews) - Limited Tracking (15 reviews) - Poor Analytics (14 reviews) - Linking Issues (13 reviews) ## Bitly Discussions - [Link Clicks Decreasing?](https://www.g2.com/discussions/link-clicks-decreasing) - 1 comment, 2 upvotes - [Auto Links Creation](https://www.g2.com/discussions/auto-links-creation) - 1 comment, 2 upvotes - [What is the pricing for API URL shortening?](https://www.g2.com/discussions/what-is-the-pricing-for-api-url-shortening) - 2 comments, 1 upvote - [I'm using bitly URL's on my website](https://www.g2.com/discussions/i-m-using-bitly-url-s-on-my-website) - 3 comments, 1 upvote - [Short Links or Long Links](https://www.g2.com/discussions/short-links-or-long-links) - 2 comments, 1 upvote - [View Bitly pricing details and edition comparison](https://www.g2.com/products/bitly/reviews?page=88§ion=pricing&secure%5Bexpires_at%5D=2026-05-13+10%3A27%3A07+-0500&secure%5Bsession_id%5D=37bf2727-979d-4c23-8dce-343adbd057bd&secure%5Btoken%5D=1371f9abd0d70b11dd9efe9d6110fb36cc695720d4db42e70bd29b618cd3cb90&format=llm_user) ## Bitly Integrations - [AddEvent](https://www.g2.com/products/addevent/reviews) - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - [Adobe Express](https://www.g2.com/products/adobe-express/reviews) - [Adobe Illustrator](https://www.g2.com/products/adobe-illustrator/reviews) - [Adobe Photoshop](https://www.g2.com/products/adobe-photoshop/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) - [ApiX-Drive](https://www.g2.com/products/apix-drive/reviews) - [Authvia TXT2PAY®](https://www.g2.com/products/authvia-txt2pay/reviews) - [Buffer](https://www.g2.com/products/buffer/reviews) - [Bybrand](https://www.g2.com/products/bybrand/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Chrome Enterprise](https://www.g2.com/products/chrome-enterprise/reviews) - [Echobox Email](https://www.g2.com/products/echobox-email/reviews) - [Echobox Social](https://www.g2.com/products/echobox-social/reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Apps Script for G Suite](https://www.g2.com/products/google-apps-script-for-g-suite/reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - [IFTTT](https://www.g2.com/products/ifttt/reviews) - [Integrately](https://www.g2.com/products/integrately/reviews) - [Khoros Social Media Management](https://www.g2.com/products/khoros-social-media-management/reviews) - [Lately](https://www.g2.com/products/lately/reviews) - [MeetEdgar](https://www.g2.com/products/meetedgar/reviews) - [Microsoft Edge](https://www.g2.com/products/microsoft-edge/reviews) - [Microsoft Power Apps](https://www.g2.com/products/microsoft-power-apps/reviews) - [Microsoft Power Automate](https://www.g2.com/products/microsoft-power-automate/reviews) - [Mozilla Firefox](https://www.g2.com/products/mozilla-firefox/reviews) - [NiCE CXone](https://www.g2.com/products/nice-cxone/reviews) - [Oktopost](https://www.g2.com/products/oktopost/reviews) - [OnlyWire](https://www.g2.com/products/onlywire/reviews) - [PandaDoc](https://www.g2.com/products/pandadoc/reviews) - [Piano Amplifier](https://www.g2.com/products/piano-amplifier/reviews) - [Planable](https://www.g2.com/products/planable/reviews) - [Relay.app](https://www.g2.com/products/relay-app/reviews) - [Sendible](https://www.g2.com/products/sendible/reviews) - [SmarterQueue](https://www.g2.com/products/smarterqueue/reviews) - [SocialBee](https://www.g2.com/products/socialbee/reviews) - [SocialPilot](https://www.g2.com/products/socialpilot/reviews) - [SocialWeaver](https://www.g2.com/products/socialweaver/reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - [Terminus URL Builder](https://www.g2.com/products/terminus-url-builder/reviews) - [Tray.ai](https://www.g2.com/products/tray-ai/reviews) - [ubisend](https://www.g2.com/products/ubisend/reviews) - [UTM.io](https://www.g2.com/products/utm-io/reviews) - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Workato](https://www.g2.com/products/workato/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho Social](https://www.g2.com/products/zoho-social/reviews) ## Bitly Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **URL Shortener** - Branded Shortlinks - Link Analytics - Bulk URL Creation - Historical Shortlink Tracking **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Development** - Bulk Creation - Analytics - Intuitive Dashboards **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Tools** - Audience Insights **Audience Targeting** - Geographic Targeting - Device/OS Targeting **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Formatting** - Dynamics Codes - File Formats - Customization **Logistics** - Distribution Features - Integrations & APIs **Analytics** - Digital Analytics - Data Sharing and Exporting **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Generative AI** - AI Text Generation **Agentic AI - Penetration Testing** - Autonomous Task Execution - Multi-step Planning - Adaptive Learning - Natural Language Interaction **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Digital Sales Room** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning ## Top Bitly Alternatives - [BL.INK](https://www.g2.com/products/bl-ink/reviews) - 4.5/5.0 (345 reviews) - [Uniqode QR](https://www.g2.com/products/uniqode-qr/reviews) - 4.8/5.0 (470 reviews) - [Rebrandly](https://www.g2.com/products/rebrandly/reviews) - 4.6/5.0 (345 reviews)