The seal on a website informs the visitor to that particular website that the business has earned a satisfactory rating with the Better Business Bureau. They help settle disputes between consumers and business owners, and is a creditworthy tool for consumers to know if a business' service or sale item is worth their time. Review collected by and hosted on G2.com.
Settling disputes between consumers and the business can sometimes result in limbo. Customers get frustrated and end up reviewing the business in question elsewhere, usually in a negative light, and when that happens the situation/complaint almost never gets resolved. Review collected by and hosted on G2.com.