G2

Michal Thomas C.

Digital Marketing Manager

Small-Business (50 or fewer emp.)

10/1/2025

"Brilliant time-saver for reporting"

5/5

What do you like best about Backona AI?

The ability to quickly grab insights and create visual comparisons has been a game-changer. It's made reporting to my manager so much simpler... I can find what I need in seconds and take screengrabs without faffing about in complex dashboards. Three months in and it's become essential to my workflow. Onboarding was pretty smooth as well! Review collected by and hosted on G2.com.

What do you dislike about Backona AI?

Honestly, not much to complain about so far. It does what it promises. Perhaps more data source integrations would be nice in future, but for Google Analytics and Search Console, it's spot on. Review collected by and hosted on G2.com.

What problems is Backona AI solving and how is that benefiting you?

t's solving the time-consuming problem of digging through Google Analytics to pull reports for my manager. Instead of clicking through multiple dashboards and exporting data manually, I can simply ask questions in plain English and get instant answers with visuals. The bigger question is, which questions are worth asking? I find myself questioning my own questions, which helps to challenge my assumptions as a digital marketer. Review collected by and hosted on G2.com.