The backlink exchange is the main reason I keep paying. I run a small fitness app with a blog, and getting links from relevant sites used to mean doing cold outreach that mostly went nowhere. With BLG, I connected my site through the API, and each article I publish from them links to another member’s site, which earns me credits for links back to mine. It fits alongside my normal publishing workflow, so I’m building links without having to spend time on outreach.

The articles themselves are a nice bonus. They come ready with keywords, and because the API connection is pull-based, I can choose which ones go live instead of having them auto-posted to my blog. I also use the Quora question suggestions and the site audit, but the backlinks are still where the real value is for me. Review collected by and hosted on G2.com.

A couple of the articles covered topics my blog already had, and one even linked to two of my existing posts on the same subject, so I make a point of checking each article against what’s already published before I use it. The site audit’s structured-data suggestions also included details that weren’t true for my business—like a toll-free phone number I don’t have—so I treat those recommendations as general hints rather than fixes to copy and paste.

A few smaller things: articles come with a “Made with BabyLoveGrowth” footer link that I remove before publishing. The auto-publish setting also turned itself back on once after I’d switched it off. Re-running the site audit can take a while, and some Quora suggestions didn’t fit my product. None of this is a dealbreaker, but it isn’t completely hands-off. Review collected by and hosted on G2.com.