--- title: Azure Application Gateway Reviews meta_title: 'Azure Application Gateway Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 161 reviews by the users' company size, role or industry to find out how Azure Application Gateway works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 161 scale: '5' date_modified: '2026-07-13' parent_category: name: Hosting url: https://www.g2.com/categories/hosting --- # Azure Application Gateway Reviews **Vendor:** Microsoft **Category:** [Load Balancing Software](https://www.g2.com/categories/load-balancing) **Average Rating:** 4.4/5.0 **Total Reviews:** 161 ## About Azure Application Gateway Azure Application Gateway is a web traffic load balancer that enables you to manage traffic to your web applications. Unlike traditional load balancers that operate at the transport layer (Layer 4), Application Gateway operates at the application layer (Layer 7), allowing it to make routing decisions based on attributes such as URL paths and host headers. This capability provides more control over how traffic is distributed to your applications, enhancing both performance and security. Key Features and Functionality: - Layer 7 Load Balancing: Routes traffic based on HTTP request attributes, enabling more precise control over traffic distribution. - Web Application Firewall (WAF): Protects applications from common web vulnerabilities like SQL injection and cross-site scripting by monitoring and filtering HTTP requests. - SSL/TLS Termination: Offloads SSL/TLS processing to the gateway, reducing the encryption and decryption overhead on backend servers. - Autoscaling: Automatically adjusts the number of gateway instances based on traffic load, ensuring optimal performance and cost efficiency. - Zone Redundancy: Distributes instances across multiple availability zones, enhancing resilience and availability. - URL Path-Based Routing: Directs requests to backend pools based on URL paths, allowing for efficient resource utilization. - Host Header-Based Routing: Routes traffic to different backend pools based on the host header, facilitating multi-site hosting. - Integration with Azure Services: Seamlessly integrates with Azure Traffic Manager for global load balancing and Azure Monitor for centralized monitoring and alerting. Primary Value and User Solutions: Azure Application Gateway provides a scalable and highly available solution for managing web application traffic. By operating at the application layer, it offers intelligent routing capabilities that enhance application performance and reliability. The integrated Web Application Firewall ensures robust security against common web threats, while features like SSL/TLS termination and autoscaling optimize resource utilization and reduce operational overhead. This comprehensive set of features addresses the needs of organizations seeking to build secure, scalable, and efficient web front ends in Azure. ## Azure Application Gateway Pros & Cons **What users like:** - Users find Azure Application Gateway highly **user-friendly and customizable** , facilitating easy implementation and integration with other applications. (6 reviews) - Users value the **excellent scalability** of Azure Application Gateway, making resource management effortless as needs grow. (5 reviews) - Users value the **cost efficiency** of Azure Application Gateway, benefiting from flexible pricing and scalable solutions. (4 reviews) - Users value the **high availability and scalability** of Azure Application Gateway, which supports global growth and business expansion. (4 reviews) - Users value the **easy integration with Microsoft products** , enhancing their overall cloud experience and transition to Azure. (4 reviews) - Cloud Services (3 reviews) - Cloud Storage (3 reviews) - User Interface (3 reviews) - Application Development (2 reviews) - Cost Saving (2 reviews) **What users dislike:** - Users often struggle with the **complexity** of Azure, finding it challenging to choose the right tools and services. (5 reviews) - Users find the **cost issues** of Azure Application Gateway to be a significant drawback compared to other providers. (3 reviews) - Users find the **learning curve steep** due to Azure's complexity and overwhelming service options, especially for newcomers. (3 reviews) - Users find Azure Application Gateway to have a **not user-friendly interface** , making navigation and settings discovery challenging. (3 reviews) - Users find the **complexity of Azure Application Gateway** overwhelming, especially for newcomers struggling with its learning curve. (2 reviews) - Expensive (2 reviews) - Poor Customer Support (2 reviews) - Poor Documentation (2 reviews) - Poor Interface Design (2 reviews) - Complex Setup (1 reviews) ## Azure Application Gateway Reviews ### 1. Secure, Scalable Traffic Routing with Azure Application Gateway **Rating:** 4.5/5.0 stars **Reviewed by:** Manish M. | Sr. Manager-IT Security, Oil & Energy, Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Azure Application Gateway?** Azure Application Gateway has a built-in firewall to help stop attackers and hackers. It can route traffic based on the URL, and it also handles encryption to keep security as strong as possible. Overall, it feels very reliable and scalable, and it can autoscale based on the load. We have been using it since long and all our workloads are on Azure Cloud itself. Azure Application Gateway helps us in managing our security posture. **What do you dislike about Azure Application Gateway?** There are a few disadvantages to keep in mind. First, it works only within a single, specific Azure region. Second, the cost of using the service can be high. Third, the initial setup takes some effort. Finally, it’s designed only for web traffic, which limits its use in other scenarios. **What problems is Azure Application Gateway solving and how is that benefiting you?** It mainly solves our security problems, such as SQL injection and XSS, by adding its WAF component. It also blocks hackers at the edge of our network. In addition, it checks the health of the servers to confirm whether they are down or not. Finally, it has the capability to manage multiple sites and paths under a single IP. ### 2. Powerful Layer 7 Load Balancing with Azure Application Gateway **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2026 **What do you like best about Azure Application Gateway?** Azure Application Gateway is the layer 7 load balancer. It distributes the http/https traffic to backend servers. It has specific algorithm to achieve this task and thats the best about Azure Application Gateway. **What do you dislike about Azure Application Gateway?** It is more expensive to configure. It has high latency as it is doing filtering on level 7. Its configuration is very complex in environments. **What problems is Azure Application Gateway solving and how is that benefiting you?** The problem that Azure Application Gateway is load balancing and automation of certificate provisioning to AppGW loadbalancers. ### 3. Take control of your web application with Azure Application Gateway. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Azure Application Gateway?** combination of load balancing and firewall **What do you dislike about Azure Application Gateway?** expensive cost, extra processing time , latency in performance **What problems is Azure Application Gateway solving and how is that benefiting you?** too many users for one server, public internet security threats being solved and it helps user with security and load balanced ### 4. Microsoft Azure Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2025 **What do you like best about Azure Application Gateway?** Microsoft Azure stands out for its comprehensive suite of cloud services that support a wide range of business needs, from simple app hosting to advanced AI and machine learning solutions. Its global reach with an extensive network of data centers ensures high availability, low latency, and regulatory compliance across regions. Azure’s integration with Microsoft products like Office 365, Active Directory, and Dynamics makes it incredibly easy for enterprises to transition to the cloud. I particularly appreciate its security-first approach, with built-in threat protection and compliance certifications, which gives great peace of mind. Additionally, Azure's flexibility in hybrid cloud setups and its strong developer ecosystem make it a top choice for modern digital transformation initiatives. **What do you dislike about Azure Application Gateway?** While Microsoft Azure offers powerful capabilities, the platform can be complex and overwhelming for new users, with a steep learning curve compared to some competitors. Pricing structures can also be confusing and sometimes unpredictable, especially when scaling services across multiple regions or using specialized offerings like AI and advanced analytics. In addition, support response times can occasionally be slower than expected for non-premium customers, which can be frustrating when dealing with critical issues. Finally, some services feel less polished compared to competitors like AWS, particularly in areas such as documentation clarity and portal performance. **What problems is Azure Application Gateway solving and how is that benefiting you?** Microsoft Azure is solving critical infrastructure and scalability challenges by providing a reliable, secure cloud platform for hosting our applications and managing our data. It removes the burden of maintaining physical servers, simplifies application deployment with services like App Service and Kubernetes, and ensures high availability with Load Balancers and Application Gateways. Azure's managed databases and storage solutions solve data management and disaster recovery needs, while serverless options like Azure Functions help us optimize for cost and performance. Overall, Azure enables us to scale efficiently, innovate faster, reduce operational complexity, and deliver better service reliability to our customers. ### 5. Unveiling the features of Microsoft Azure **Rating:** 4.5/5.0 stars **Reviewed by:** Sonal S. | Senior Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2025 **What do you like best about Azure Application Gateway?** Microsoft Azure is one of best Cloud service provider. Provide the services for IAAS, PAAS, SAAS, as per the solution we can choose the services and pay for that only. it has very user friendly and customizable dashboard. As it's a microsoft application so it can be intregrated with other application very easily. There are multiple ways to monitor the application and you can set up alert as per your requirement. As I am also working with Azure from last few years So It's highly recommended. as it's a microsoft product so you can trust on security part as well. Provide the great customer supoort with techinal person to resolve your issue. Implemention is also very easy with Azure. **What do you dislike about Azure Application Gateway?** As such there is nothingh which I didn't like about Azure. Overall it's a great solution but some like Application Gateway and Azure congnitive of the services that I feel costly. **What problems is Azure Application Gateway solving and how is that benefiting you?** It's a great solution for small organization as well, they don't need to spend buying any infrastructure setup to run their environment without taking care of backend support, for rest of the technical issue can be resolved by consulting with Microsoft team. ### 6. An awesome place for your cloud needs. Be it hosting applications or developing them. **Rating:** 4.5/5.0 stars **Reviewed by:** Nashit H. | Mentor/Faculty cum Developer, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Azure Application Gateway?** Ease of subscription, creating VMs, data storage, and configuring pipelines. Ease of integration with other platforms. Scalability is perfect. **What do you dislike about Azure Application Gateway?** The dashboard looks a little clumsy. All the created resources need to be figured out. **What problems is Azure Application Gateway solving and how is that benefiting you?** Developing, testing & hosting my applications. Databases inclusive. Configuring pipelines. ### 7. Microsoft Azure: a sophisticated cloud solution **Rating:** 4.0/5.0 stars **Reviewed by:** Kshitij D. | SDE-1, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Azure Application Gateway?** The plenty amount of features mingled with great customer service are the best things about Microsoft Azure. It's solutions for data management like blobs and data factories are among the features that I use the most. **What do you dislike about Azure Application Gateway?** The UI can be a bit confusing to navigate for a novice user. Also the pricing is on a higher end when compared to other cloud solutions providers. Also it keeps on suggesting to use RBACs and other azure managed features to increase the security score which eventually leads to increase in cost. These are the few things that I dislike about azure. **What problems is Azure Application Gateway solving and how is that benefiting you?** Azure is solving a lot of problems like providing azure managed cosmos DBs which are easy to scale and monitor. We have our entire kubernetes architecture on azure which is undoubtedly very efficient. The virtual machines are very useful for us as we have hosted our wordpress servers, our entire ELK setup and our VPN setup on the azure managed VMs. These are the areas in which it is benefiting us. ### 8. Execellence of Microsoft Azure **Rating:** 3.5/5.0 stars **Reviewed by:** Akshat K. | Senior Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** December 18, 2023 **What do you like best about Azure Application Gateway?** For our client companies, Microsoft Azure is revolutionary because it provides integrated, safe, and scalable cloud solutions. Its dependability, accessibility from anywhere in the world, and smooth integration foster creativity and worldwide growth, making it a priceless tool for businesses that are focused on expansion. It has a ton of features, is quite simple to use and deploy, and offers extensive customer support. **What do you dislike about Azure Application Gateway?** Azure pricing can be complex sometimes, making cost estimation difficult. Sometimes there are problems getting quick and comprehensive help and there are service interruptions. It is also sometimes documented, which affects the functionality of the resource. Some services may have restrictions that affect certain requirements. **What problems is Azure Application Gateway solving and how is that benefiting you?** Microsoft Azure solves the scalability challenges of our services and improves security, which also enables global expansion and led us to drive innovation and cost efficiency for businesses and customers, and is very useful and scalable for our project. ### 9. Most reliable and budget friendly digital services platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2022 **What do you like best about Azure Application Gateway?** One of the best features I like the most about Azure is High Availability and Uptime. In addition, it has Increased stability and is very cost-efficient among cloud providers. **What do you dislike about Azure Application Gateway?** According to me, the major and common issue everyone feels is the complexity of the Azure platform. The second thing is the Data Transfer fees it takes for the backgroud In-Out data flows. **What problems is Azure Application Gateway solving and how is that benefiting you?** The major feature of Azure is compounding all the resources and configurations under a single window is one of the best features. Most of the tasks while deploying can be taken care by Azure itself. I feel that Azure is having most of the security parameters and recommendations feature that other Cloud providers don't provide. ### 10. Azure App Gateway - An App delivery controller **Rating:** 4.0/5.0 stars **Reviewed by:** Gajan A. | Sr Azure Cloud Developer, Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Azure Application Gateway?** Application Gateway offers a comprehensive suite of layer 7 load balancing features. At the application layer, it effectively routes traffic based on attributes such as URL or cookie, providing advanced load balancing capabilities. Additionally, it incorporates a built-in Web Application Firewall (WAF) to safeguard web applications against prevalent threats like SQL injection and cross-site scripting. Furthermore, it manages SSL termination, alleviating the backend servers from the burden of SSL encryption/decryption processes. The support for session affinity ensures that subsequent client requests are consistently directed to the same backend server, enhancing stability. Moreover, the URL-based routing functionality enables precise traffic routing to various backend pools based on specific URL paths, granting finer control over routing configurations. **What do you dislike about Azure Application Gateway?** The Application Gateway poses several limitations, such as its primary support for HTTP/HTTPS, neglecting other protocols and potentially restricting various application types. Scaling challenges emerge when faced with heavy traffic loads, exhibiting slower scalability compared to alternative Azure load balancing solutions. Moreover, its configuration complexity demands a comprehensive understanding of its multifaceted features. Cost escalation is likely as additional functionalities, like WAF, coupled with increased traffic, may result in higher billing. Additionally, performance concerns may arise in specific scenarios or high-traffic instances due to inherent design constraints and limitations. **What problems is Azure Application Gateway solving and how is that benefiting you?** The system efficiently distributes incoming traffic across multiple servers, preventing overload on any single server and thereby improving application performance. Additionally, it manages SSL termination, reducing the computational load on backend servers by decrypting traffic before reaching them. It incorporates a Web Application Firewall (WAF) to shield web applications from common vulnerabilities and attacks, bolstering their security measures. Moreover, it supports session persistence, enabling users to maintain their session state during interactions with the application—a crucial aspect for specific application types. Furthermore, the Application Gateway can intelligently route traffic based on URL paths to different backend services, allowing for enhanced flexibility and efficiency in handling requests. Finally, it ensures high availability configurations and offers auto-scaling based on demand, thus enhancing application availability and scalability. ## Azure Application Gateway Discussions - [What is the best way I can use App gateway for multiple applications ?](https://www.g2.com/discussions/what-is-the-best-way-i-can-use-app-gateway-for-multiple-applications) - 1 comment, 1 upvote - [dvsdvsdvsdvsdvsd](https://www.g2.com/discussions/34759-dvsdvsdvsdvsdvsd) - 1 comment, 1 upvote - [View Azure Application Gateway pricing details and edition comparison](https://www.g2.com/products/azure-application-gateway/reviews/azure-application-gateway-review-4674115?section=pricing&secure%5Bexpires_at%5D=2026-07-16+10%3A40%3A26+-0500&secure%5Bsession_id%5D=b1d77d5b-392e-4709-ae37-f57db3bcd75b&secure%5Btoken%5D=695d389a17b0c37aefd7951fcc94dc7deba5d9592e7c30e0237dad0f9a1440cb&format=llm_user) ## Azure Application Gateway Features **Analysis** - Logging and Reporting - Issue Tracking - Security Monitoring **Usability - Load Balancing** - User Interface Design - Setup Simplicity - Platform Integration - Container Support **Controls** - Application-Layer Controls - Traffic Controls - Network Controls **Performance Optimization - Load Balancing** - Global Load Balancing - Dynamic Resource Allocation - Server Health Monitoring - Disaster Recovery **Functionality** - API / Integrations - Extensibility - Bot Traffic **Security & Compliance - Load Balancing** - SSL/TLS Termination - Application Firewall Integration - DDoS Mitigation - Access Control - IP Whitelisting/Blacklisting **Generative AI** - AI Text Summarization ## Top Azure Application Gateway Alternatives - [F5 NGINX](https://www.g2.com/products/f5-nginx/reviews) - 4.6/5.0 (106 reviews) - [HAProxy](https://www.g2.com/products/haproxy/reviews) - 4.7/5.0 (892 reviews) - [NetScaler](https://www.g2.com/products/netscaler/reviews) - 4.4/5.0 (80 reviews)