# AWS Amplify Reviews **Vendor:** Amazon Web Services (AWS) **Category:** [Mobile Backend-as-a-Service (mBaaS) Software](https://www.g2.com/categories/mobile-backend-as-a-service-mbaas) **Average Rating:** 4.2/5.0 **Total Reviews:** 98 ## About AWS Amplify AWS Amplify is a comprehensive development platform designed to simplify the creation, deployment, and management of full-stack web and mobile applications. It offers a suite of tools and services that enable developers to build scalable and secure applications with minimal backend expertise. By integrating seamlessly with various AWS services, Amplify accelerates the development process, allowing for rapid iteration and deployment. Key Features and Functionality: - Authentication: Simplifies user authentication by integrating with Amazon Cognito, enabling secure sign-ups, sign-ins, and multi-factor authentication, including social logins. - Serverless Architecture: Manages infrastructure automatically, handling scaling and maintenance, allowing developers to focus on application logic without managing servers. - Data Management: Provides real-time data synchronization and offline capabilities through integration with Amazon S3 for file storage and Amazon AppSync for data synchronization. - Machine Learning Integration: Enhances applications with AI/ML features like text translation and image analysis by integrating with Amazon SageMaker. - Continuous Deployment (CI/CD): Supports continuous integration and deployment by automatically deploying updates from repositories like GitHub, GitLab, and Bitbucket. - Real-Time Data and Notifications: Enables real-time data synchronization and push notifications using AWS AppSync and AWS Pinpoint. Primary Value and Solutions Provided: AWS Amplify addresses the complexities of full-stack application development by offering a unified platform that streamlines both frontend and backend processes. It reduces the time and effort required to build and deploy applications, making it accessible for developers of varying skill levels. By abstracting the intricacies of cloud infrastructure, Amplify allows developers to focus on delivering rich user experiences and robust functionality. Its scalability ensures that applications can grow seamlessly with user demand, while its integration with AWS services provides a secure and reliable foundation for modern web and mobile applications. ## AWS Amplify Pros & Cons **What users like:** - Users appreciate the **ease of use** of AWS Amplify, simplifying scalable app development and integration with minimal effort. (4 reviews) - Users value the **scalability** of AWS Amplify, enabling effortless building and management of applications with minimal effort. (3 reviews) - Users appreciate the **ease of use and integration** of AWS Amplify, enabling quick setup for scalable applications. (2 reviews) - Users appreciate the **seamless integration** with other AWS services, enhancing scalability and simplifying application management. (2 reviews) - Users value the **seamless CD integration** of AWS Amplify, streamlining development with its bundled features and support. (1 reviews) - Users appreciate the **seamless integration with AWS services** , enhancing scalability and simplifying their app development processes. (1 reviews) - Users value the **responsive customer support** from AWS Amplify, ensuring assistance with implementation and version changes. (1 reviews) - Customization (1 reviews) - Deployment (1 reviews) - Users value the **easy integrations** of AWS Amplify with various frontend frameworks, streamlining their development process. (1 reviews) **What users dislike:** - Users find AWS Amplify to be **expensive** due to unpredictable costs and subscription fees for usage. (2 reviews) - Users find the **steep learning curve** of AWS Amplify daunting, particularly when handling backend complexities and configurations. (2 reviews) - Users often struggle with **bug issues** , facing challenges in debugging and managing complex configurations effectively. (1 reviews) - Users find the **difficult navigation** in AWS Amplify frustrating, as the UI feels cluttered and sluggish. (1 reviews) - Users find the **initial learning difficulty** challenging, especially with complex backend logic and overwhelming configurations. (1 reviews) - Users find the **limited customization** options of AWS Amplify frustrating, as it hampers their ability to tailor functionality. (1 reviews) - Missing Features (1 reviews) - Users find the **poor documentation** concerning setup and billing complicates their experience with AWS Amplify. (1 reviews) - Technical Issues (1 reviews) - UX Improvement (1 reviews) ## AWS Amplify Reviews ### 1. Fast deploys, decent auth, but CLI and console need better sync **Rating:** 4.5/5.0 stars **Reviewed by:** Md Mudassir A. | Product Designer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2026 **What do you like best about AWS Amplify?** I’ve been using Amplify for about seven months on a Next.js project. The CI/CD setup with GitHub has been genuinely painless: I push to main, and it builds and deploys automatically. The initial setup took me maybe 30 minutes. Amplify Auth (backed by Cognito) was a big deal for me. I got social login plus email/password auth working without having to touch Cognito directly, which I was really dreading. Environment branching has also been a huge help—I keep a staging branch live all the time so I can test changes before anything reaches production. On the Amplify free tier, build times for my project were around 3–4 minutes. After upgrading to paid compute, that dropped to under two minutes. **What do you dislike about AWS Amplify?** The CLI and the Amplify Console can feel disconnected at times. I made changes in the console once, and my local amplify/backend configuration didn’t reflect them, which took a while to track down and debug. The error logs during failed builds are also pretty vague—most of the time they just point you to CloudWatch, and then you’re left tracing the issue yourself. On top of that, the Gen 1 vs. Gen 2 split is confusing. The documentation seems to mix both, and it’s not always obvious which guidance applies to my setup. **What problems is AWS Amplify solving and how is that benefiting you?** I’m a solo founder with no DevOps background. Without Amplify, I’d probably be on Vercel for the frontend and then stitching together separate services for auth and APIs. Amplify keeps everything under a single AWS account, which really matters to me for cost tracking and access control. It’s not perfect, but it does help me get a real app into production without needing to hire someone for the backend. ### 2. AWS Amplify Streamlines Repo-to-Production with Integrated Hosting, CI/CD, and Auth **Rating:** 5.0/5.0 stars **Reviewed by:** Brallan G. | SRE & DevOps Engineer, Program Development, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2026 **What do you like best about AWS Amplify?** What I like most about AWS Amplify is how it streamlines the entire path from repo to production. With hosting, CI/CD, auth, and backend services already integrated into the AWS ecosystem, it cuts down on a lot of manual infrastructure work and lets me focus on shipping features rather than spending time wiring everything together. **What do you dislike about AWS Amplify?** I also find it difficult to predict costs for anything beyond trivial projects. Since Amplify spins up multiple AWS resources behind the scenes, it isn’t always clear how that usage will translate into a monthly bill unless I manually track each underlying service. **What problems is AWS Amplify solving and how is that benefiting you?** Amplify reduces the friction of managing cloud infrastructure for front‑end‑heavy projects. Being able to define auth, data, and functions as code, then connect them to Git‑based deployments, helps me keep everything versioned, repeatable, and easy to iterate on, while still running on top of native AWS services. ### 3. Fast GitHub-Integrated Deployments with Great AWS Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about AWS Amplify?** Fast app deployments through direct integration with GitHub. It works really well with React and JS front-end stacks, so I don’t have to worry about the infrastructure side. It also supports AWS services like Lambda, AppSync, Cognito, etc. **What do you dislike about AWS Amplify?** Applications can end up tightly coupled to the AWS ecosystem, and debugging can be difficult at times. **What problems is AWS Amplify solving and how is that benefiting you?** It lets me focus on application development instead of infrastructure, and it’s easy to deploy apps thanks to the Git integration. I also like the auto-build option: whenever there are changes or commits to a branch, they can be pushed to the app automatically. We can control this behavior for dev and prod branches through the available options. ### 4. AWS Amplify Speeds Up Deployment with Smooth AWS Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Navin N. | Devops engineer, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2026 **What do you like best about AWS Amplify?** AWS Amplify makes it easy to deploy and host web applications quickly. Integration with AWS service is smooth as also its UI is beginner friendly. Helps save development time with easy setup and CI/CD features. **What do you dislike about AWS Amplify?** The learning curve is a bit steep for new users, and some of the more advanced configuration options aren’t very straightforward. The documentation could also be improved, especially around certain issues. **What problems is AWS Amplify solving and how is that benefiting you?** AWS Amplify helps me deploy and manage applications more quickly. It saves me time by automating hosting, backend setup, and continuous deployment, so I can focus more on building and updating my apps instead of handling repetitive deployment tasks. ### 5. Effortless App Building and Seamless AWS Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Deepak s. | Associate Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2025 **What do you like best about AWS Amplify?** What I like most about AWS Amplify is how easy it makes to build and manage a scalable application. For a fleet management–type system, it helped us quickly set up authentication, APIs, and real-time data sync with minimal effort. Integration with other AWS services is smooth, features are well-documented, and once implemented, it’s very convenient for frequent use and updates. **What do you dislike about AWS Amplify?** The main drawback is the initial learning curve, especially when dealing with complex backend logic or custom requirements. Debugging issues can sometimes be tricky, and customer support or community answers are not always straightforward. Also, as features grow, managing configurations can feel a bit overwhelming. **What problems is AWS Amplify solving and how is that benefiting you?** AWS Amplify solves the problem of quickly building and scaling a cloud-based application without spending too much time on backend setup and infrastructure management. For a system that handles real-time data, user authentication, and frequent updates, it simplifies API creation, data syncing, and hosting. This helps us focus more on core features and user experience, reduces development time, and makes the system more reliable and easier to maintain as usage grows. ### 6. Fast Full-Stack Baseline That Speeds Up Deployment **Rating:** 4.5/5.0 stars **Reviewed by:** Cun j. | Sr. Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AWS Amplify?** Full stack baseline quickly, and speeds up the deployment. **What do you dislike about AWS Amplify?** Not designed for data pipelines, not applicable for ETL workflow **What problems is AWS Amplify solving and how is that benefiting you?** Don’t have to set up the hosting and cI/CD configuration as much as usually do. It faster product delivery, and less work.. ### 7. Powerful accelerator for full-stack web and mobile development **Rating:** 4.0/5.0 stars **Reviewed by:** Paulo Henrique O. | Data Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about AWS Amplify?** The speed of implementation is definitely the best part. Being able to provision a backend with authentication, storage, and a GraphQL API using just a few CLI commands saves weeks of development time. The seamless integration with React and the automated CI/CD pipeline via Amplify Hosting make the developer experience very smooth **What do you dislike about AWS Amplify?** The abstraction layer can be a double-edged sword. When something goes wrong with a CloudFormation stack deployment, it can be difficult to debug. **What problems is AWS Amplify solving and how is that benefiting you?** Amplify solves the overhead of managing backend infrastructure. Instead of spending hours configuring Cognito, S3, or AppSync manually, I can focus entirely on the frontend features ### 8. Easy to Use with Fresher-Friendly UI **Rating:** 5.0/5.0 stars **Reviewed by:** Ravi Dutt V. | Technical Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2026 **What do you like best about AWS Amplify?** It’s easy to use, and the UI is very friendly. Even a fresher can quickly understand it and start using it. **What do you dislike about AWS Amplify?** Not much to add, but I feel that if we use it on a large-scale project, the limited server control could cause issues. **What problems is AWS Amplify solving and how is that benefiting you?** It’s helpful if you don’t want to deal with servers or backend support and prefer developing applications using only the frontend. It saves time, and the reduced time consumption is a key benefit for me. ### 9. AWS Amplify Made Publishing My Web App Simple **Rating:** 4.0/5.0 stars **Reviewed by:** Kyle P. | Frontend Developer (Unpaid), Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about AWS Amplify?** I used AWS Amplify to be able to publish my website and web application for the backend and frontend. **What do you dislike about AWS Amplify?** I do have to pay a subscription or the time I use this sevice. **What problems is AWS Amplify solving and how is that benefiting you?** I am able to easily upload the web apps weather that be frontend or backend to the cloud service to host my websites. ### 10. AWS Amplify - Great Backend Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Nyasha C. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2025 **What do you like best about AWS Amplify?** - AWS Amplify is easy to use and implement, either through the CLI or their interfaces. - It has become the most common tool that we frequently use due to it being easy to integrate with various frontend frameworks either for mobile/web based builds. - It comes with a lot of features like choosing an API and generating queries and structure for it (you can have a GraphQL build straight from the boilerplate). - Customer support is readily available to help with any implementation issues, any version changes etc... - You don't waste time building out authentication and secure token management, which also helps with CI/CD and hosting as it comes bundled together. **What do you dislike about AWS Amplify?** - Some of their documentation isn't clear when it comes to set up and versions a. They do not specify which GraphQL version comes with Amplify V5/V6 b. They do not clearly state whether sandboxes are billed or not. - It's difficult to customise (e.g user pools) a lot of the Amplify functionality that's under the hood. - It's hard to predict the costs due to the Amplify under the hood using a lot of different resources you would have known if you did it manually. **What problems is AWS Amplify solving and how is that benefiting you?** It's helping with the overall developer experience as we've been able to ship a lot of mobile and web apps, without experiencing problems with environment management, intergrating other AWS services manually like before. We are confidently shipping fast, secure apps thanks to Amplify. ## AWS Amplify Discussions - [What is AWS Amplify used for?](https://www.g2.com/discussions/what-is-aws-amplify-used-for) - 2 comments - [Is AWS amplify free?](https://www.g2.com/discussions/is-aws-amplify-free) - 2 comments - [Who uses AWS amplify?](https://www.g2.com/discussions/who-uses-aws-amplify) - 1 comment - [View AWS Amplify pricing details and edition comparison](https://www.g2.com/products/aws-amplify/reviews/aws-amplify-review-6533697?section=pricing&secure%5Bexpires_at%5D=2026-05-31+19%3A25%3A13+-0500&secure%5Bsession_id%5D=cff1f65e-ae35-4e01-9119-d4793f0e90ca&secure%5Btoken%5D=8ff0acbbf19c89fd90d404576f274492d2c2d23c68bd3c99386976c9451c46f7&format=llm_user) ## AWS Amplify Integrations - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - [AWS Bedrock](https://www.g2.com/products/aws-bedrock/reviews) - [AWS Lambda](https://www.g2.com/products/aws-lambda/reviews) - [Bitbucket](https://www.g2.com/products/bitbucket/reviews) - [GitHub](https://www.g2.com/products/github/reviews) - [GitLab](https://www.g2.com/products/gitlab/reviews) - [ReACT](https://www.g2.com/products/react/reviews) ## AWS Amplify Features **Administration** - Configuration Management - Access Control - Dashboards **Functionality** - Deployment Automation - Process Analytics - Plugins - APIs / Integrations - Feature Flags **Processes** - Pipelines - Orchestration - Workflow Visualization ## Top AWS Amplify Alternatives - [Azure Pipelines](https://www.g2.com/products/azure-pipelines/reviews) - 4.3/5.0 (360 reviews) - [Salesforce Heroku](https://www.g2.com/products/salesforce-heroku/reviews) - 4.2/5.0 (143 reviews) - [GitLab](https://www.g2.com/products/gitlab/reviews) - 4.5/5.0 (876 reviews)