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AN

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/27/2020

"An exceptional platform for leading-edge audience insights"

5/5

What do you like best about Audiense?

Innovative & actionable audience intelligence insights that any business can use to enhance their macro digital strategy.

The ability to segment audiences is extremely powerful, and having worked with Audiense for a number of years I have seen how the team has worked tiredlessly to enhance this functionality.

You can use Audiense to undertake competitor research as well as market research for those audiences that follow relevant media / brands in your industry.

It can help you to 1) develop profitable buyer personas; 2) undertake competitor audience research; 3) build out PR prospect lists of influencers; 4) structure your paid media campaigns; 5) plan your SEO strategy user-first.

I would recommend Audiense as a go-to tool for any companies (large or small) looking to get a better understanding of their online audience and opportunities to grow into new audiences. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

There isn't anything to dislike, and I recommend you ask for demo with the team to check which solution is best for your business and situation. Review collected by and hosted on G2.com.

Recommendations to others considering Audiense:

Begin by reaching out to the team, who will do everything they can to consult you on the best package for your business and help you to use the insights in a way that works to achieve your objectives. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

1) Developing profitable buyer personas;

2) Undertaking competitor audience research;

3) Building out PR prospect lists of influencers;

4) Structuring your paid media campaigns;

5) Planning your SEO strategy. Review collected by and hosted on G2.com.

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Response from Josephine Durney Jimenez of Audiense

[Editedit](https://www.g2.com/survey_responses/audiense-review-4239934/official_response/edit)

Hi! 👩🏼‍💻

Thank-you for your review of Audiense, and for recognising our commitment to innovation! 🙌

We hope you continue to retrieve value from our platform to help you continue developing buyer personas, competitor research, build influencer lists, structure your campaigns, and plan your SEO strategy 👏

Current UserValidated ReviewerIncentivizedSource: G2 Gives Campaign

See what 242 reviewers think of Audiense

4.5 out of 5 · Verified reviews from real users

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