Provides deep insight into segments, influencers of these segments and psychographics of these segments. This type of insight is extremely useful as a way into the real drivers of online/offline conversation on any topic. Audiense has created an elegant Insights dashboard with oodles of sections, dials and whistles to help ferret out all sorts of useful information about a specific audience related to a keyword, hashtag, theme, or persona type. Also, it is very helpful to have multiple social links next to each influencer on the Influencers tab, for deeper research into specific individuals. Review collected by and hosted on G2.com.

I would like to see a more fleshed out "dossier style" breakdown of each individual audience member and each individual influencer. Review collected by and hosted on G2.com.