![Tamara L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tamara L.")
TL

Tamara L.

Marketing Manager

Small-Business (50 or fewer emp.)

5/22/2020

"Key tool for gathering customer insights"

4.5/5

What do you like best about Audiense?

I like that I can use multiple ways to find niche audiences, including people engaging with content, brand connection, self-description keywords and recent activity. There is a very powerful engine that allows me to craft very niche groups to match my clients' specific requirements.

In terms of insights, Audiense provides me with a deeper understanding of an audience or each cluster, not just based on declared information. I can enrich each persona with their demographic, behaviours, personality and brand/media preferences. Combining Audiense information with the understanding of the local nuances in the market, I can deliver richer and more actionable insights.

I also like the granularity of information. Most of the time, I combine Audiense with a social listening platform, enriching conversations with profiling information. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

I dislike that comparing more than one cluster is a very manual task, taking some time to identify what the differentiating characteristics of each. I'd like to be able to monitor and compare changes in clusters between each other and across time in a more visual way.

Also, I would like to have all the audience segmentation possibilities of the Audiense Connect on the Audiense Insights feature. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

Audiense helps us to turn data-points into personas. Using Audiense Connect and Audiense Insights, I can go one step further with my clients. Not only telling them what their target audiences talking about or what are their unmet needs, but I can also answer where and when to reach them, how to engage them and what they look like.

Personally, I think Audiense is a powerful tool to data-inform content creation, campaign ideation and new target strategies. Review collected by and hosted on G2.com.

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Response from Josephine Durney Jimenez of Audiense

[Editedit](https://www.g2.com/survey_responses/audiense-review-4233255/official_response/edit)

Hi Tamara!! 💗

Thank-you for your detailed review on Audiense! We love to hear how you use our tool to identify niche audiences that assist with your clients' requests. 💫

I have passed on your feedback regarding comparing multiple segments to our team (this is something we have under consideration within our roadmap) 🚀

In regards to the segmentation of Connect in Insights, please can you provide more details to productrequest@audiense.com

Current UserValidated ReviewerSource: Organic

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