G2

Michael B.

Global Head of Analytics

Mid-Market (51-1000 emp.)

5/27/2020

"Hands down, the best platform for audience segmentation"

4.5/5

What do you like best about Audiense Discover?

There are two pieces to the Audiense platform - Intelligence and Connect. Both are powerful for different reasons. Connect has flexibility to build audiences and filter in/out different variables. Intelligence puts them into segments based on interests and affinities. Intelligence also allows for building custom rankings of affinities and interests. Review collected by and hosted on G2.com.

What do you dislike about Audiense Discover?

Would love it if they allowed for combining content and bio search at the same time. This will ensure that we can find active audiences. Also, having the ability to create custom segments of an existing audience (i.e. all females, high affinities towards a product or media site.) Review collected by and hosted on G2.com.

Recommendations to others considering Audiense Discover:

I highly recommend using Audiense to better understand the interests and characteristics that make audiences unique. Review collected by and hosted on G2.com.

What problems is Audiense Discover solving and how is that benefiting you?

Audiense allows us to find the nuances of audiences, especially the ones that are very similar like engineers, developers, CIOs and CTOs. The platform also gives us actionable insights into these audience allowing us to understand their media consumption, sharing patterns and social media usage. Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense Discover

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Hi Michael!! 😁

Thank-you so much for your review, and for taking the time to provide a video review of the platform too 💗 We love hearing how you find value and action insights with Audiense.

Your feedback is really useful for us, and is something we continue to consider when looking at the future of the platform 🚀