ST

Sarah T.

Senior Researcher

Retail

Enterprise (\> 1000 emp.)

7/30/2026

"Intuitive AI-Powered Insights, Perfect for UX Testing"

4.5/5

What do you like best about Askable?

I appreciate Askable's ability to deliver insights quickly, which is a lifesaver for my team. The inbuilt AI tools are a standout feature for us, enabling dynamic interviews in line with our research objectives. The AI analysis tool makes it incredibly easy to analyze results, pull themes, and create reports, saving me a lot of time. I love having the control over what we create and launch, and it's user-friendly enough that many team members can use it with ease. The 'Ask AI' tool is fantastic, efficiently identifying trends, insights, and feedback from multiple studies. It's pretty accurate and can even back up themes with real quotes or video snippets, which I really like. The initial setup was straightforward, thanks to the support from account managers who trained us. Overall, it's a great qualitative tool that provides autonomy and valuable insights without the need for expensive, lengthy external services. Review collected by and hosted on G2.com.

What do you dislike about Askable?

There are some limitations with setting quotas and interlocking quotas on Askable. You need to launch a survey before 3pm-3:30pm if you want it to go live the same day because the team needs to review and approve it, which is usually okay but can be a hassle. The 'Ask AI' tool doesn't work for all types of studies, like prototype testing. It doesn't support quantitative surveying heavily, so we need to use another tool for big surveys like brand health tracking. I've noticed with the AI interviews, about 90% are good, but some participants might not realize we are reviewing them, leading to slightly odd or inappropriate behavior at times but they do allow you to remove these and replace participants for free Review collected by and hosted on G2.com.

What problems is Askable solving and how is that benefiting you?

Askable solves our need for quick insights and helps with dynamic participant interviews using AI. It saves time by analyzing results, pulling themes, and creating reports. However, there are limitations with quota settings and launching surveys due to timing constraints. Review collected by and hosted on G2.com.

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