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Andy P.
AP
Small-Business (50 or fewer emp.)
"A combination of email marketing, CRM and Vast sum of Data"
What do you like best about Apollo.io?

It is superb in terms of high number of accurate data available and you can reach out to thousands of contacts in a month Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

It is complex tool, getting used to it takes time , plus it doesn't have its own email server which means email uses your native email service provider, one must use services like sansgrid or mailgun to avoid getting banned Review collected by and hosted on G2.com.

Apollo.io Reviews & Product Details

Pricing

Pricing provided by Apollo.io.

Free

Free
1 user Per Month

Apollo.io Media

Apollo.io Demo - Pipeline Builder
Find the right people and book quality meetings
Apollo.io Demo - Meeting Assistant
Close more deals, faster, with AI-assisted meetings
Apollo.io Demo - Data Enrichment
Access accurate data where you need it, when you need it
Apollo.io Demo - Go-To-Market Platform
Run your entire sales cycle on unified customer data
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Apollo.io Reviews (9,273)

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Reviews

Apollo.io Reviews (9,273)

View 2 Video Reviews
4.7
9,274 reviews

Pros & Cons

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Bhaskar A.
BA
Full Stack Developer
Information Technology and Services
Small-Business (50 or fewer emp.)
"Essential Tool for Business Growth and Lead Generation"
What do you like best about Apollo.io?

What I appreciate most about Apollo.io is that it enables me to find leads that help my business grow. It offers access to a wide range of professional contact details, making it easy to reach out and connect with potential clients. For me, it serves as an extensive database that supports my business development efforts. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

The plans are quite expensive, costing around 59 dollars per month for just 2,500 credits. What's more, the credits are used up simply by viewing the lead's contact information, which makes it feel like you don't get much value for the price. Review collected by and hosted on G2.com.

Daniel R.
DR
Despachador
Warehousing
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Facilitate Prospecting and Customer Management in a few clicks!"
What do you like best about Apollo.io?

I highly value the organizational capabilities of Apollo.io, where I can categorize clients according to the status of the contact or business closing process, which allows me to keep everything well organized. This categorization functionality is especially useful for differentiating types of clients and understanding the results obtained with each one, helping me to prioritize effectively. Additionally, I find that the platform is quite simple and easy to use, which facilitated the initial setup. The simplicity of its interface makes it accessible and straightforward to work with. Overall, my experience with Apollo.io has been very positive, to the point that I highly recommend its use, giving it a score of 10 out of 10. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Data export is sometimes a bit tedious and it seems that the program does not have the capacity to export a lot of data at the same time, they could improve that. Review collected by and hosted on G2.com.

Rohit B.
RB
Manager- Market Intelligence
Mid-Market (51-1000 emp.)
"A Practical Evaluation for Sales & Marketing Teams"
What do you like best about Apollo.io?

I recently spent some time working with Apollo.io for a project, and I’ve genuinely been impressed with how much the platform has evolved. The interface feels smoother and even more intuitive than before, making it easy to navigate and get things done quickly.

One thing I particularly liked this time is the improved data accuracy and the new enrichment features—they save a lot of manual effort and help sharpen targeting. The workflow automation tools have also become more refined, allowing sequences and outreach to run much more seamlessly.

I also want to highlight their customer support team. Every time I reached out, they were quick, knowledgeable, and genuinely helpful, which made the whole experience even better.

Overall, Apollo.io has grown into a robust, all-in-one platform for prospecting, research, and outreach. I’d definitely recommend it to anyone looking to streamline their sales or research process. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

One area where Apollo.io could improve is the accuracy and reliability of the information displayed. At times, certain details—such as contacts, designations, or company data—tend to be outdated or incorrect.

Additionally, enhancing the data refresh frequency, improving filter precision, and offering more context-rich insights (rather than just raw data) would significantly elevate the overall user experience.

More intuitive suggestions or AI-driven recommendations based on search patterns could also make the platform even more effective and user-friendly. Review collected by and hosted on G2.com.

Anvita P.
AP
Research Assistant
Enterprise (> 1000 emp.)
"One of the Best Database Platform"
What do you like best about Apollo.io?

Apollo is very useful tool to help streamline lead generation and sales outreach. As per my using experience, I could easily find out valid email addresses most of times and even its free to use very easily. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Apollo needs to improve its few features like direct phone, cell phone etc. in free version. because some times HQ phone numbers are there in most of the cases even direct phone numbers mentioned. Review collected by and hosted on G2.com.

Lucy G.
LG
Content Creator
Small-Business (50 or fewer emp.)
"Extensive Database, Seamless Setup"
What do you like best about Apollo.io?

I use Apollo.io to find brand emails to pitch for collaborations. It provides the right email addresses of the right people who handle collaborations and influencer relations. I like its big database and the numerous contacts of different positions it offers. This helps me find the right contact for pitching and requesting collaborations or partnerships with brands. Also, the initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

I feel like Apollo.io could improve by having a feature where you could check if the emails sent were read. Like if I send an email on the platform, I'd like to know if the email was read by the person. Review collected by and hosted on G2.com.

Prasad D.
PD
Laravel Developer
Small-Business (50 or fewer emp.)
"Best Email Finder Software"
What do you like best about Apollo.io?

One of best thing of apollo.io is it gives sufficient of amout of leads accociated with that domain . It save lot of time in lead generation and also gives verified phone numbers for contact is the best thing of it . Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Sometimes finding university or educational institute related leads it not gives sufficient amout of leads .Apollo.io should have feature like hubspot so that lead can directly send via apollo platform. Review collected by and hosted on G2.com.

MM
Technical solution professional
Information Technology and Services
Mid-Market (51-1000 emp.)
"Apollo.io: A Smarter Way to Discover and Engage Prospects"
What do you like best about Apollo.io?

The Apollo.io has become much more powerful and user-friendly, making prospecting and outreach smoother than before. The AI-driven improvements help identify better leads, automate tasks faster, and reduce manual effort. Data enrichment has also improved, offering more accurate contact details and direct numbers. The interface feels cleaner and easier to navigate, especially when creating sequences. Their growing recognition on G2 shows strong user trust and consistent performance. I also appreciate how Apollo now combines lead database, email outreach, and engagement analytics in one place. The overall speed and reliability of the platform have increased noticeably. It’s cost-effective for small and medium teams who want everything in a single tool. The onboarding process has become simpler, letting users get started quickly. Overall, Apollo.io feels more polished, smarter, and more efficient than previous versions. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Apollo.io can improve its overall data accuracy and reduce credit consumption. Review collected by and hosted on G2.com.

Aman Kumar F.
AF
Young Researcher
Small-Business (50 or fewer emp.)
"One of the best email finder!"
What do you like best about Apollo.io?

I don't like their new interface much. The earlier one was better and easier to navigate. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

They could improve more on the User Interface and the UX side of things. Review collected by and hosted on G2.com.

Abhijeet K.
AK
Digital Marketing Team
Mid-Market (51-1000 emp.)
"Revolutionized Our Sales and Marketing with AI-Driven Lead Management"
What do you like best about Apollo.io?

Apollo.io is a AI based tool that manages our company's sales and marketing this software help us in generating online customer leads and do the follow ups on a regular basis we send them emails l, text messages, and connect them through whatsApp business also for briefing our the product details. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

They provide a trial version of only 7 days and during the trial version of apollo.io you get only a few number of free emails that you can send to your customers free of cost. And this number is not enough to understand the software usability for long-term. Review collected by and hosted on G2.com.

JY
Marketing Specialist
Information Technology and Services
Mid-Market (51-1000 emp.)
"Apollo.io Makes Lead Generation Faster, Smarter, and Easier"
What do you like best about Apollo.io?

Apollo.io makes prospecting incredibly efficient by combining lead database, email outreach, sequencing, and workflow automation in one platform. The contact data is easy to filter with advanced search criteria, and the UI is clean, fast, and intuitive.

The built-in email sequences and LinkedIn automation save a ton of time, and integrations with CRMs streamline the entire outbound workflow. Tracking (opens, replies, click rates) is clear and helpful. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Some data—especially phone numbers—can be inaccurate or outdated, depending on the industry or region. Email deliverability is generally good, but occasionally bounce rates spike.

There’s also a learning curve because there are so many features. Reporting is fine but could offer more customization. Daily email-sending limits on certain plans feel restrictive for high-volume outreach. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Apollo.io.

Free

Free
1 user Per Month

Basic

$49.00
1 user Per Month

Professional

$79.00
1 user Per Month
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Apollo.io Features
Contact Data Availability
Company Data Availability
Industry Research Availability
Contact Data Accuracy
Company Data Accuracy
Search
Lead Validation
Lead Enrichment
Lead Quality
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