It paints a clear picture on which potential location is surrounded by which type of clientele and I can easily recognize areas that are likely to have a demography of the kind of customers I intend to attract to the business. Review collected by and hosted on G2.com.

Some of them include; It has no interconnectivity with other business intelligence tools that I use. This means that I have to extract additional information from other sources and therefore, make the total process less integrated. Review collected by and hosted on G2.com.