It is much more than a passive filter. For the first time, I feel like we are approaching 'active defense', which feels good. On the business side, we've prevented enough fraud in three months to pay the annual cost of our service. That isn't fuzzy money, it is actual PPC dollars I did not spend while revenue stayed flat. Currently that saved money goes to our bottom line, but soon we will learn to use the power of Anura to allocate marketing dollars where they will increase revenue. It is a Win/Win/Win that keeps on winning. Review collected by and hosted on G2.com.

I would say the downside is that Anura is expensive, but it paid for its annual cost with actual saved pay-per-click funding we did not spend all within 90 days of launch. Review collected by and hosted on G2.com.