Keeping track of my marketing funnel, whether it's Twitter, GA, or some other app, everything is aggregated. Then I use some of their insights to increase my visibility, engagement, and conversion.

The platform is very oriented towards sales and marketing. Some of their next integrations will be Shopify, other social media platforms, and eventually even Salesforce and other CRM tools.

One feature that I think has a lot of potential for my use case is benchmarking. I notice that they compare (always anonymized and aggregated statistics) my numbers with benchmarks. Simple things mostly, for example, how are other people's tweets that are using the same hashtags performing? Better, worse? They will give some automated insights helping me bridge the gap between what I'm doing and what I should be doing.

I know for a fact that if I would hire a freelance analyst to do all of that engineering and analysis, it would easily cost me thousands of dollars per year. Somewhat they manage to do it at a reasonable price point of ~$49/month currently.

There are some little problems here and there with the platform and improvements needed, but the founders are very receptive. Review collected by and hosted on G2.com.