I like Amplitude Feature Experimentation for its versatility, especially the ability to also use Web Experimentation even without coding experience, thanks to the drag and drop feature. The Feature experimentation module istelf is well-structured, allowing us to build and manage experimentation schemas efficiently across different teams. This structure supports our workflow since many teams work on the same website, enabling us to set tags and divide experiments securely and clearly. It really helps me and our team get an overall view of where we are working and identify what is driving value. Review collected by and hosted on G2.com.

We had a hard time setting it up just because we didn't have the technical know-how on how the background engine actually works. It was quite techie for non-technical people, and also for technical people, it was quite product-oriented. They didn't know why we use that code and why it is needed. So, this combination of the product part and the experimentation part was tricky. Review collected by and hosted on G2.com.