As someone who worked at a web experimentation agency for many years and has seen a host of different A/B testing software, I can confidently say that Amplitude experimentation is one of the better options. The fact that it’s deeply integrated into Amplitude as a whole is probably the best part of the overall feature set. That integration also makes it easy to quickly run follow-up analyses to better understand user behavior. Review collected by and hosted on G2.com.

There are a few small areas I think could be improved, especially around reporting—mainly how the metrics and statistics are presented. Since test results are often shared with other team members, including leadership, it would be helpful to have a way to make those metrics easier for them to understand at a glance. Review collected by and hosted on G2.com.